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Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership - Phones - Nairaland

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Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by Nobody: 9:11pm On Sep 21, 2017
Google has bought part of HTC’s mobile phone division for $1.1bn (£820m), a return to hardware ownership for the company.


The deal will see 2,000 HTC staff join the US internet giant and underlines Google’s broadening ambitions in smartphone production.

Google develops the Android operating system used in more than 80pc of the world’s smartphones but largely relies on manufacturers like Samsung, Huawei and HTC itself to make and sell its phones, unlike Apple, which controls the design and development of both software and hardware.

Last year it released the first Google-branded phone, the Pixel, which is manufactured by HTC, and is gearing up to release a new model next month, but having thousands of staff join the company will expand the venture. The Pixel has been well received but only produced in small quantities.

Of the 2,000 staff moving from HTC, roughly about a fifth of its workforce, many are already working on the Pixel. Google is also acquiring a licence for HTC intellectual property.

The Taiwanese group said it would continue to produce its own phones, including a new flagship device, as well as continuing its Vive virtual reality headset and investing in other technologies.

Hanging over the deal will be the ghost of Motorola Mobility, the phone maker Google paid $12.5bn for in 2011. Motorola struggled under its ownership and it was sold to Lenovo for $2.9bn in 2014, retaining certain patents. Two other hardware companies, Nest and Dropcam, have also been seen as disappointments under Google ownership.

“HTC has been a longtime partner and has created some of the most beautiful, high-end devices on the market,” Rick Osterloh, the head of Google’s hardware department, said.

The Taiwanese company, whose shares had been suspended pending the announcement, was responsible for some of the first Android handsets capable of competing with the iPhone. But it failed to capitalise and as Samsung moved into the high-end of the market, HTC’s market share collapsed. Shares have fallen 95pc since 2011.

The company’s chief executive Cher Wang said it still had a bright future. “We believe HTC is well positioned to maintain our rich legacy of innovation and realise the potential of a new generation of connected products and services,” she said.

SOURCE: https://brandspurng.com/google-buys-htc-assets-in-1-1bn-return-to-mobile-phone-ownership/

3 Likes 1 Share

Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by Nobody: 9:22pm On Sep 21, 2017
Interesting
Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by froz(m): 7:50am On Sep 22, 2017
Now lets see what Google owned HTC got to offer.

2 Likes

Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by benueguy(m): 8:26am On Sep 22, 2017
Nice
Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by maxiuc(m): 8:26am On Sep 22, 2017
Make Google come buy my grandpa's shrine it is lying idle ever since he died

Amadioha might be starving

The shrine has plenty oracle database in it

For sale

53 Likes 2 Shares

Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by Holyfield1(m): 8:26am On Sep 22, 2017
I see HTC being great again kiss

1 Like

Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by Jung(m): 8:27am On Sep 22, 2017
Zyx
Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by nNEOo(m): 8:28am On Sep 22, 2017
Wonderful I love Google n HTC but with that kinda combo?.....only God knows where my money will be going cry

3 Likes

Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by frinx: 8:28am On Sep 22, 2017
Google buying business from every sector.
Can't wait for Pixel 2
Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by Dosmay(m): 8:29am On Sep 22, 2017
mehn na real money o
Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by BALLOSKI: 8:30am On Sep 22, 2017
I feel like dropping my HTC on the floor right now.

1 Like

Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by hydeekam: 8:30am On Sep 22, 2017
Smart move by Google
Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by AlexCk: 8:30am On Sep 22, 2017
Choi,

See cash.

Finally, Google & Wikipedia, thank u for ur help.
Life without y'all would have been hectic.

1 Like

Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by Oluwasaeon(m): 8:30am On Sep 22, 2017
maxiuc:
Make Google come buy my grandpa's shrine it is lying idle ever since he died

Amadioha might be starving

The shrine has plenty oracle database in it

For sale

2 Likes

Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by BALLOSKI: 8:31am On Sep 22, 2017
Holyfield1:
I see HTC being great again kiss
they might change the name and this might affect the brand.

1 Like

Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by RomeSankara: 8:31am On Sep 22, 2017
Interesting acquisition I must say...let's see if Google has what it take to make things turn around

1 Like

Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by topzykul: 8:31am On Sep 22, 2017
BlueBrothers:
Google has bought part of HTC’s mobile phone division for $1.1bn (£820m), a return to hardware ownership for the company.


The deal will see 2,000 HTC staff join the US internet giant and underlines Google’s broadening ambitions in smartphone production.

Google develops the Android operating system used in more than 80pc of the world’s smartphones but largely relies on manufacturers like Samsung, Huawei and HTC itself to make and sell its phones, unlike Apple, which controls the design and development of both software and hardware.

Last year it released the first Google-branded phone, the Pixel, which is manufactured by HTC, and is gearing up to release a new model next month, but having thousands of staff join the company will expand the venture. The Pixel has been well received but only produced in small quantities.

Of the 2,000 staff moving from HTC, roughly about a fifth of its workforce, many are already working on the Pixel. Google is also acquiring a licence for HTC intellectual property.

The Taiwanese group said it would continue to produce its own phones, including a new flagship device, as well as continuing its Vive virtual reality headset and investing in other technologies.

Hanging over the deal will be the ghost of Motorola Mobility, the phone maker Google paid $12.5bn for in 2011. Motorola struggled under its ownership and it was sold to Lenovo for $2.9bn in 2014, retaining certain patents. Two other hardware companies, Nest and Dropcam, have also been seen as disappointments under Google ownership.

“HTC has been a longtime partner and has created some of the most beautiful, high-end devices on the market,” Rick Osterloh, the head of Google’s hardware department, said.

The Taiwanese company, whose shares had been suspended pending the announcement, was responsible for some of the first Android handsets capable of competing with the iPhone. But it failed to capitalise and as Samsung moved into the high-end of the market, HTC’s market share collapsed. Shares have fallen 95pc since 2011.

The company’s chief executive Cher Wang said it still had a bright future. “We believe HTC is well positioned to maintain our rich legacy of innovation and realise the potential of a new generation of connected products and services,” she said.

SOURCE: https://brandspurng.com/google-buys-htc-assets-in-1-1bn-return-to-mobile-phone-ownership/

Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by firstolalekan(m): 8:31am On Sep 22, 2017
Thank

Better battery for htc phones henceforth undecided
Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by jobbers: 8:32am On Sep 22, 2017
good
Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by Nobody: 8:32am On Sep 22, 2017
froz:
Now lets see what Google owned HTC got to offer.


Google doesn't own HTC. It's a funny deal but they didn't buy HTC outrightly, they kinda bought only their engineers

1 Like

Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by joenor(m): 8:32am On Sep 22, 2017
Nice one... We hope to see more features like finger auth, n so much more in the new google HTC phone.
Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by mystry(m): 8:33am On Sep 22, 2017
Google abeg come buy me too naija don tire me cry cry
Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by opeolu202: 8:33am On Sep 22, 2017
ok
Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by stevenson007: 8:33am On Sep 22, 2017
Ryth
Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by henryobinna(m): 8:35am On Sep 22, 2017
oga they dud not buy the Taiwanese company oh.
They only hired the mobile division for a few years, the deal expires in a couple of years.

not a total buy out, the whole of HTC is worth more than $2 billion na

6 Likes

Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by Nobody: 8:35am On Sep 22, 2017
That's Good
Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by ultron12345: 8:36am On Sep 22, 2017
When Google acquires Htc, no problem ....... When Facebook acquires whatsapp, Instagram, it's not a problem.

But if dangote cement acquires lafage nigeria or bua cement, or dangote sugar acquires bua sugar, some very stupid people will come and be shouting monopoly, government backed acquisition and other rubbish.

7 Likes

Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by Abudu2000(m): 8:37am On Sep 22, 2017
Now Samsung will finally have a run for their money unless non of y'all understand what this means for Android.. finally Android get to control it's quality and keep it's users up to date while Samsung and others will keep lagging behind.thats if they are willing to pay a fortune for that...

Now Android users can finally be proud and brag like apple users��

3 Likes

Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by Goke7: 8:37am On Sep 22, 2017
I just hope Google, Apple, Amazon and Facebook won't bring this world to an end. The way those firms are going hmmm. God help us!

1 Like

Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by Abudu2000(m): 8:41am On Sep 22, 2017
Goke7:
I just hope Google, Apple, Amazon and Facebook won't bring this world to an end. The way those firms are going hmmm. God help us!
they are bugging everything and everyone that's what they are doing... everything about is being tracked... don't forget that usa owns gps, so technically Google knows where you are rn

1 Like

Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by dayjee: 8:41am On Sep 22, 2017
Cool...

1 Like

Re: Google Buys HTC Assets In $1.1bn Return To Mobile Phone Ownership by ITbomb(m): 8:48am On Sep 22, 2017
See how common messenger WhatsApp cost pass hardware company

2 Likes 1 Share

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