This is official Facebook tutorial thread for small business owners, authors, freelancers and big players.

In the recent past, Facebook has made a lot of adjustment and improvement to its
range of products and reposition them to help business grow.

A lot of small business owners have been lost in these changes.
Many have wasted their money on Advert that does not deliver.

We get asked a lot of questions at my agency.

So I am using this thread to provide latest information and guide on
how to use Facebook to grow your business.

This thread will treat the following Facebook products.
1. Facebook Page
2. Facebook Group
3. Facebook Profile
4. Facebook Messenger
5. Facebook Places
6. Instant Articles
7. Facebook Marketplace
8. Facebook Ad
9. Instagram
10. Facebook Workplace

These tutorials will be posted DIRECTLY HERE on the thread.
I will use some live project as case study.
Problems/Questions can also be posted and since this is an open platform,
it may be answered by fellow Nairalanders who have had experience in Facebook.

All you have to do is sit back, visit the thread, read the posts, ask
questions (if any), contribute to or debunk posted tutorials.

How easier can it be? Let’s set the ball rolling!!!

Sign in now to book your space.

Can I get 20 "I am in"

Comment below your Business profile links on these Facebook suite of products if you have any.

Courtesy: This tutorial is facilitated by Jetro Olowole - CEO WebClick Digital Marketing Agency

I AM IN o

I just added Facebook Workplace

Am in

DE'lurlah Beauty salon is my facebook business name

lurlah2014:
Am in

lurlah2014:
DE'lurlah Beauty salon is my facebook business name

Noted

I concur

More people expected

I am fully in.

Ub4sure:
I am fully in.

For sure. I need little more persons in to get started.
Get ready for a revolution in Facebook Application for business promotion.

I'm in

The world has seen a dramatic shift to mobile in recent years. People are using their devices to connect with friends, families, and things that matter to them – including discovering and engaging with businesses. This is why it’s more important than ever to build a presence on mobile and connect with your customers where they spend the most time.

There are now 70 million active business Pages on Facebook.

To stand out and really engage both your current and potential customers, use your Page to connect, communicate, and provide customers with what they’re looking for.

Part 1 of this step-by-step tutorial will focus on Facebook Page for Business.

In the course of this training, I may use real live account as a case study. The use of such accounts does not constitute promotion or endorsement.

Tutorial Loading...

MODULE 1 - FACEBOOK PAGE

LESSON 1 - Creating A Facebook Page

Your Facebook Page is your business’ identity on Facebook. Pages are easy to set up and provide you with a free, mobile-friendly presence.

Here are a few things you should add to your Page to make it helpful:

>> Useful details about your business
>> A list of your products, services, or available jobs
>> A call-to-action button to encourage people to take a specific action

If you haven't created a Facebook Page for your business, I recommend you do that now.

Step1 - Visit: https://www.facebook.com/pages/creation/

Step 2 - Choose your category depending on the type of Page you are creating.
If you are creating for a local business choose Business or Brand.
If you are creating for yourself or cause as a brand, choose Community or Public Figure.

Step 3 - Fill setup information. If you want your page to feature as a local business type "Local Business" in the category space.

Step 4 - Follow the setup guide and create your page

If you encounter any challenge or have any question ask below.

Lesson 2 Loading... If you are following, thumb up below with I am in

MODULE 1 - FACEBOOK PAGE

LESSON 2 - Provide Useful Information About Your Business

Step 1. Show your brand identity with a profile photo. Usually, it is best practice to use your business logo. Profile photo size is best when it is square preferably 400px x 400px.

Step 2. Show your brand identity with a cover photo or video. Cover photo size is 851px x 315px. You can ask a graphic designer to design a cover for you or use the online tool www.canva.com If you opt for cover video, it should be less that 20 seconds. You can use your smartphone to record video or go for commercial video.

Step 3. Provide information for the About section to make it easier for customers to discover you on Facebook. It can also enhance your presence on search engines.

Step 4. Enable ratings and reviews by customers to appear on your Page*

*If you select the Local Business category when you create your Page, customers can rate your business and write reviews.

How you can change your Page’s category -https://www.facebook.com/help/222732947737668/

How you can enable reviews - https://www.facebook.com/help/548274415377576?helpref=faq_content

Lesson 3 Loading... If you are following, thumb up below with "I am in"

MODULE 1 - FACEBOOK PAGE

LESSON 3 - Promote Your Products, Services, Or Jobs

Sections let you highlight what your business offers. Depending on the Page category you chose, you can add different sections:

Promote products with a shop section
Display services with a services section
Communicate job openings with a jobs section

Shop
The Shop section is where you can showcase and sell* your products — whether it's clothing and accessories or handmade furniture — directly on Facebook. Your customers can subscribe to your Shop, or call you right from your Page. Shop is designed so you could create and manage it without needing to work with a third-party partner. Also, Shops are free to use, and Facebook doesn't take a percentage of earnings.

Services
The Services section lets you list all of the services you offer. If you're a spa, for example, you can add a menu of treatments — such as massages and facials — and include how long each treatment is, the pricing, and more.

When deciding what information to include in this section, always keep the customer in mind. The better they understand your offerings, the more likely they are to get in contact with you.

Jobs
If you’ve posted a jobs listing already, your Page will show the Jobs section. That section is place where all your job posts are featured, and they include details like job title, type, and salary. To create a job post, you'll need to provide a few details about the role, like title and responsibilities. Interested job seekers can then apply right on Facebook. If you create an Apply Now CTA button, a form opens that's pre-populated with information from their personal profile. Job seekers can find job posts at facebook.com/jobs or by visiting the jobs bookmark on desktop or mobile.

MODULE 1 - FACEBOOK PAGE

LESSON 4 - Select A Page Call To Action (CTA)

To help customers discover your products and services, these sections display prominently on your Page, and include a call-to-action (CTA) button so you can be clear about the action you want customers to take. For example, a salon that uses a Services section can feature a “Book Now” button, encouraging customers to take action directly on their Page.

You can choose a CTA button from one of the following categories:

Book Services
Book Now
Start Order

Get in Touch
Call Now
Sign Up
Apply Now
Contact Us
Get Quote
Send Message
Send Email

Learn More
Watch Video
Learn More

Make a Purchase or Donation
Shop Now
See Offers

Download App or Game
Use App
Play Game

Start an Order*
*Note: The Start Order call-to-action button is only available for certain businesses who partner with approved food delivery apps and services.

Fill this form to know if you qualify for Start an order CTA - https://www.facebook.com/help/contact/1974803466121689

SenhorSean:
I'm in

The lesson has began. Be sure to follow and work on your page real time.

Mathias2015:
I concur

The lesson has began. Be sure to follow and work on your page real time.

Lesson 5 Loading... If you are following, thumb up below with "I am in"

Follow www.facebook.com/speakerbankole

The fact that you visit a place yesterday and the people there didn't allow you entry to see who you want to see doesn't mean quit or get knocked off or get off balance. It means two things; restrategize and revisit. Simple! Don't allow any human being with two legs and one head like you to shut you out to achieve your purpose in life.

If a secretary tells you no, ask him/her why not. Don't just walk out. Stubbornness might be negative but #tenacity is positive.

They want you to quit so that you can keep slaving under them, tell them as for me I am not going to quit. Can you re-echo it in the comment box, I am not going to quit...

#Doggedness
#Courage
#Temerity
#Gut
#persistency

I will blow your mind on how to start walking and working the path of success with five powerful series in the next few days starting from tomorrow.

Quote: The fact you don't get it right today is never a yardstick that if you keep at it, you won't get it right #tomorrow... @speakerbankole

What have you learnt so far? Any challenge?