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#BankWars. Sterling Bank Apologises For Shading Other Banks. - Business (4) - Nairaland

Nairaland ForumNairaland GeneralBusiness#BankWars. Sterling Bank Apologises For Shading Other Banks. (36939 Views)

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Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by FAElimited: 9:25am On Jul 25, 2018
BruncleZuma:
grin grin grin grin

They posted the apology from the moon...the shade is still on just has a pincode now...if you know, you know.

https://78.media.tumblr.com/c29d0f1bd3cf96e28837fbff47a8711f/tumblr_nxjvhp2l4G1rfd7lko1_500.gif
I am surprised you are the only who knows the apologies is a smoke screen.

The shade is still massive, the guy is "apologizing" from the moon.

No wonder Nigerian youths can never do exploits, most cannot even read between the line!!!!
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by Bobo100: 9:34am On Jul 25, 2018
The message is well understood. GTB - please change your logo!!! grin
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by BruncleZuma: 9:39am On Jul 25, 2018
FAElimited:
I am surprised you are the only who knows the apologies is a smoke screen.

The shade is still massive, the guy is "apologizing" from the moon.

No wonder Nigerian youths can never do exploits, most cannot even read between the line!!!!
I almost fainted when I saw the location of the apology.
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by ashjay001(m): 10:21am On Jul 25, 2018
new2012:
please share the law broken
Is it that, u didn't read d article or u just want to prove difficult?

Demarketing of rivals, is supposedly banned in binding regulations from cbn. Am I supposed to quote u d chapter n section? Abi u think rule of law only matters when it involves PMBhuh
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by omoelerin1: 10:26am On Jul 25, 2018
manny4u:
GTBank are just being petty
Cry cry babies.
There was absolutely nothing wrong with that tweet.
Gtb was not even tagged along. It was only first and union banks logo that were their.
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by naptu2(op): 10:41am On Jul 25, 2018
omoelerin1:
Gtb was not even tagged along. It was only first and union banks logo that were their.
The orange building is designed to look like a GTBank branch (orange is their colour and their buildings have a distinct shape). There's a man being detained in the orange building and this means that GTBank customers have been imprisoned by the bank (basically, their customers do not want to be there).

Access Bank is also represented in the artwork. Look at the man at the left corner of the artwork. He is wearing Access Bank colours and standing on a platform that has the Access Bank chevron on its side.


There's Union Bank (the horse), First Bank (the elephant), GTBank (the building) and Access Bank (the man) in the artwork.

In fact, CBN building is also in the background (the background is a drawing of Marina and Broad Street in Lagos).
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by izzyboi(m): 10:42am On Jul 25, 2018
einsteine:
Gtb, in terms of profit and market capitalization.

First Bank, in terms of customer deposits.
Ok
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by omoelerin1: 10:50am On Jul 25, 2018
naptu2:
The orange building is designed to look like a GTBank branch (orange is their colour and their buildings have a distinct shape). There's a man being detained in the orange building and this means that GTBank customers have been imprisoned by the bank (basically, their customers do not want to be there).

Access Bank is also represented in the artwork. Look at the man at the left corner of the artwork. He is wearing Access Bank colours and standing on a platform that has the Access Bank chevron on its side.


There's Union Bank (the horse), First Bank (the elephant), GTBank (the building) and Access Bank (the man) in the artwork.

In fact, CBN building is also in the background (the background is a drawing of Marina and Broad Street in Lagos).
No wonder.
The thing pain GTB die. It was only her that refused to respond.
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by moorevic(m): 11:16am On Jul 25, 2018
Which Ushuh
koboko69:
When will Nigeria get things right?

There is absolutely nothing wrong with that advert.....

Here in US, they will even mention names.. ...nothing dey happen...

Well no basics for comparison...

But still at that.....i see nothing wrong to warrant an apology....
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by moorevic(m): 11:18am On Jul 25, 2018
Na small pikin still dey worry Gtbank. Snitches get stitches
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by new2012: 11:27am On Jul 25, 2018
ashjay001:
Is it that, u didn't read d article or u just want to prove difficult?

Demarketing of rivals, is supposedly banned in binding regulations from cbn. Am I supposed to quote u d chapter n section? Abi u think rule of law only matters when it involves PMBhuh
You know what law is? Not everything is political sir, grow up
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by Ishilove: 11:54am On Jul 25, 2018
new2012:
That advert was healthy and competitive.. Whoever reported them went too far and its not in the spirit of competition.

They sent the apologies from the Moon though...
I thought I was the only one who noticed cheesy cheesy cheesy
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by Resourceteam(f): 11:54am On Jul 25, 2018
Honestly
NwaJozi:
Never Apologise for doing the right thing it makes You look stupid
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by Aparche(f): 12:06pm On Jul 25, 2018
Sterling Bank have already established themselves at the moon, so I guess they can afford to be gracious by extending an apology... cheesy
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by koboko69: 12:28pm On Jul 25, 2018
ObaOloye:
Oga na lie... No dey lie like this. E no good. NO WHERE is demarketing condoned. No where. I challenge you to post one American ad where a competitor was directly mentioned in an ad. It's always subtle shading that's normal everywhere.
Abeg make una shut up. Chia...
Una dey Nigeria dey argue....
Whats my own sef
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by koboko69: 12:29pm On Jul 25, 2018
deenee:
We are not in the US and our level of thinking esp along grey lines is not that advanced and sophisticated.

Besides there is cbn regulation that forbids this kind of demarketing

I also hear Sterling has been fined by the CBN.

In saner climes like the US that you have mentioned rirms seek regulatory approval before posting such adverts
There is nothing demaerketting about that. No name was mentioned.....it was creative, and the author deserves some accolades
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by boyjo: 2:24pm On Jul 25, 2018
naptu2:
Sterling Bank tweeted an advert that was interpreted as a diss towards other banks. The symbols of other banks were incorporated into the advert.

Some of the other banks responded with shades of their own, but GTBank did not respond.

Then rumours emerged, the next day, that GTBank had reported Sterling Bank to the Central Bank (CBN). CBN rules prevent banks from demarketing their competitors. Demarketing means spreading rumours, creating adverts, etc in order to discourage people from using the services of your competitor.

Sterling Bank has now apologised for the advert and deleted the tweet.

https://mobile.twitter.com/Sterling_Bankng/status/1021839707070754822
GTB no try at all.
It was a wonderful campaign. I totally enjoyed it.
The best brand awareness I have ever seen.

I dislike GTB so much.
They shouldn`t have asked them to take down the tweet. Of course we the customers knew it was not de-marketing mtcheew
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by ashjay001(m): 2:54pm On Jul 25, 2018
new2012:
You know what law is? Not everything is political sir, grow up
I hear, Sir
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by virago(f): 2:58pm On Jul 25, 2018
post=69681321:
It was fun as long as it lasted cheesy grin wink
*It was fun while it lasted*
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by DavidEsq(m): 3:28pm On Jul 25, 2018
post=69682990:
We try to be civil and not abusive in all our posts like a regular member here.
That's why we decided to correct him with love.
We make love not war!
Cheers bro.
U be AlliGAYtor ni undecided
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by egopersonified(f): 8:26pm On Jul 25, 2018
The guy in jail in the GTB logo was actually putting GTB in bad light because of their case with innoson. The others were funny.
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by Adadioranma79(f): 9:29pm On Jul 25, 2018
You dey whine me ba?.Lol
sawdi:
@ Eezeribe

She's lying, she's not a wrestling fan. She's actually a Sterling bank staff. She just want to befriend you so she can eventually DEAL with you for dissing Sterling bank shocked
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by sawdi: 11:13pm On Jul 25, 2018
Adadioranma79:
You dey whine me ba?.Lol
Is it not true? Let's be sincere here.
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by Adadioranma79(f): 6:33am On Jul 26, 2018
You wan be my friend too? Or why you carry the matter like bumps for head so? Sincere kee you there
sawdi:
Is it not true? Let's be sincere here.
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by sawdi: 8:27am On Jul 26, 2018
Adadioranma79:
You wan be my friend too? Or why you carry the matter like bumps for head so? Sincere kee you there
Yes I wan be your friend tongue
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by Adadioranma79(f): 3:42pm On Jul 26, 2018
The thing wey you for first talk since........ You too �
sawdi:
Yes I wan be your friend tongue
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by Adadioranma79(f): 3:43pm On Jul 26, 2018
The thing wey you for Don talk since....... You too �
sawdi:
Yes I wan be your friend tongue
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by sawdi: 7:01pm On Jul 26, 2018
Adadioranma79:
The thing wey you for Don talk since....... You too �
I no wan dey do straight forward na make you no just ignore me like that.
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by Adadioranma79(f): 1:10am On Jul 27, 2018
Lol, like your sense of humor tho. Friends is cool by me too
sawdi:
I no wan dey do straight forward na make you no just ignore me like that.
Re: #BankWars. Sterling Bank Apologises For Shading Other Banks. by sawdi: 3:15pm On Jul 27, 2018
Adadioranma79:
Lol, like your sense of humor tho. Friends is cool by me too
While I like your DP
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