Davido’s ‘fall’ Is Finally Catching On In The U.S., But It Should Be Bigger - Music/Radio

Davido’s ‘fall’ Is Finally Catching On In The U.S., But It Should Be Bigger - Music/Radio - Nairaland

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Davido’s ‘fall’ Is Finally Catching On In The U.S., But It Should Be Bigger by swiperthefox(op): 11:17pm On Jan 20, 2019

According to Rolling stone magazine, Davido is making air waves in U.S.

ELIAS LEIGHT
JANUARY 20, 2019 12:00PM EST

The Nigerian style of music known as Afrobeats has quietly entranced a large swathe of the world’s population. “Pretty much every song on pop radio [in the U.K. now] is sort of a Mr. Eazi-style, chill, afrobeats [track],” the producer Riton told Rolling Stone last year. But Nigerian singers have not yet established a foothold Stateside, despite well-received, afrobeats-dusted singles from established stars like Drake and Janet Jackson.

So it’s unusual that “Fall,” a springy, 19-month-old track from the Nigerian singer DaVido, is currently gaining traction on the airwaves. The growth has been gradual: 482 plays to date, spread across 36 stations, according to Nielsen BDS, which tracks radio activity. BDS reports that four new stations added “Fall” into rotation last week.

Those are admittedly not huge numbers — for comparison’s sake, Post Malone’s new single “Wow” grew by 1,700 plays last week alone. But listeners who hear “Fall” are scrambling to find their phones: It was one of the Top 100 most Shazam’d singles in America this week. In New York City, “Fall” was a Top 10 record on Shazam. And in Atlanta, another crucial market, only two tracks were getting more Shazam activity than DaVido’s.
"Eliciting that level of interest in America is no small feat for an African singer. Columbia signed “Pana,” a 2016 single from Tekno, but wasn’t able to transform it into a U.S. hit. RCA signed Wizkid, the guest on Drake’s “One Dance,” but hasn’t been able to get a hit either. (RCA is also working with DaVido now.) Burna Boy, another Nigerian singer with impressive talent, is now affiliated with Atlantic, but his “Rock Your Body” didn’t reach a wide audience in America.

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