₦airaland Forum

That between reality and theory there is a line

For instance, you .were taught in school that customers are the lifeblood of every business. Without customers, you have no business. Nothing happens until someone buys. The number of customers you are able to acquire determines the success of your business. This This is why so many businesses work hard at increasing their customer base. While this may be true to an extent, . Imagine having so many customers and you are only able to cover your cost of production. So many businesses have closed doors after operating at this stage for a long time The success of a business is determined not just by the number of its customers but by how much they are willing to pay. This is determined by what they think, feel and believe about the business.. When a business offers its customers value for their money, they are willing to continue to patronize the business

That you should pursue for a career that love. While this is true, the world today is filled with starving artists, writers, actors others who spend their entire lives doing what they love a pittance. So choose a business that you can feel passionate about and that has good potential for profitability.

Learn to seek advice from those who were competent through their own experiences to give it. Don't ask a fishermen about gold.

Produce what you like and look for customers. If you have this mind set, you will search long for customers. On the other hand when you search for the need of customers and produce according to this. Customers will be looking for you
Ask those who started rechargeable touch and fan business


It is becoming increasingly difficult to make a living without continuous learning. Learn from the right source. Becoming a smart reader and learner will equip you with the knowledge needed to become successful

loser

You didn't think this through, did you?

As much as you are making sense, d most reaction you will get first from anyone who clicks will be a 'mtchew'.

So, creatively modify your content to justify your topic

Forreellinc
You are entitled to your opinion

olatemitayo

Thanks. I appreciate. Will work on that

mercywhite:
Forreellinc

You are entitled to your opinion

lol loser

Customer #retention should be your goal. As the business owner you should be the one engaging existing customers and building��� customer loyalty.

SHOUT

If blind bartimaeus could attract the attention of Jesus against all odds, you can attract customers to yourself no matter the odds.

What was his skill? SHOUT.
Oya let out your voice; SHOUT!!!
Announce yourself.

Don't judge your result initially by the number of limited response.
Just keep shouting.
Don't keep quiet because of the number of the likes on your posts.
Keep shouting, they are hearing.

Jesus didn't hear him initially, or should I say he heard him, but needed to see the believe he had in his shout.
Do you believe in your fashion business?

Keep shouting!
They need to see a level of commitment you have for this course.
Don't be quiet when you meet a friend.
Don't shy when you see your enemy oo.

"This design is fine".
" Wow!, thank you. I made it ooo". My company designs it. I even have other collections with me. See it naaa. SHOUT!

Finally the blind man was healed, and his enemies became his friends.
Oya go out and shout!!
Bye bye. Let me go and do my own shouting.

Now bring your ear let me do small shouting...
I create marketing contents for fashionpreneurs just for a token. You don't need to break your account.
Just follow the link https:///2348068852637?text=I'm+interested+in+your+marketing+content.+My+name+is


I am Don Success
Your fashion pastor

You risk ruining your first impression when you treat your customers like you don't care about them.

I attended an event over the weekend. We sat under a canopy but the canopy was Sandy and sand kept dropping on body of every guest making us uncomfortable.
We called the attention of the manager of the place to it and his reply was there is nothing we can do about it

What was that?

I describe his statement as annoying because he never apologize to the guest.

Well one of the guest spoke up.
Of course there is something you can do. You can ask us to step out for a while so that you can tidy up the place.
He did just that and after about ten minutes the guest settled back to their their seat.
The manager was asked if he has learned anything new today.
Of course he has
Apologize to customers when they feel offended by an act

If you at lost on how to manage the situation, listen patiently to your customers, they can suggest a better way of solving the problem.

Customers complain helps us to do things right and to serve them better

Before the end of event some of the guests are already making plans to use the place for their next event.

Hope you have also learnt something from this little incident.

Check signature to visit our page. Don't miss anything

[quote author=mercywhite post=75n465760]olatemitayo


Thanks. I appreciate. Will work on that ,nice words by you@mercywhite:i quite understand the situation olatemitayo is talking about and why you opted for it

The biggest and most rewarding kind of investment is self investment, purchasing things which build mental power and proficiency.

What our student said about us

YOU DON DO YOUR MARKET RESEARCH?
Amaka want to start a business. She wants to sell ladies shoes. She has seen people in this business making money that is why she chose the business.

She told some of her friends about it and they told her it is a good idea.
One of her friends told her to do a market research to know if it will sell.
Amaka decided to seek the opinion of more friends and they told her to go ahead with the business.
She also ask people in a Facebook and WhatsApp group where she belong and she got missed reaction about the business.
At the end of the month she rented a shop and started her new business.

Is Amaka right in her method of starting a business?

If you say YES please explain
If you say NO please explain

WHAT MARKETING ACTUALLY REQUIRES
Let me be straightforward with you.
Customers do not fall from the sky. Every person who finds you, follows you, messages you, and eventually pays you, found you because someone was showing your work.
That someone is supposed to be you.
But here is the question. When you are sewing from 8am to 7pm, who is doing that job?

Nobody.

No new posts going up.

DMs sitting unanswered for two days.

That client who asked for your pictures and your work samples since last week has already gone to the next person who replied faster.
And you did not even know.

Marketing is not something you do once in a while when you are not busy. It is the engine that keeps bringing people to your door. The moment you stop feeding it, the orders start to dry up. Not immediately. But soon.

Think of it like your generator. You can be inside sewing with your machine running. But if nobody remembered to buy fuel and pour inside the generator, everything will soon stop.

Your marketing needs daily fuel.

A post.

A reply.

A follow-up message.

A story showing what you are working on.

Small things.

Consistent things.

Things that only happen if someone makes time for them.

That someone has to be you. Or someone you have trained to help you.

We will talk about that tomorrow.

THE ANSWERS IS NOT TO WORK HARDER. IT IS TO DIVIDE THE WORK.

You know mama Rashida, the popular beans seller in your area.
She does not plant the beans and sell at the same time. Her work is to cook. Her girls sell to customers. Her daughter collects the money. Each person have a task to perform, and the business moved on multiple fronts at once.
That is how a small business scales without stress.
You need to apply the same thinking to your fashion business.

You do not need to hire a full office. You do not need big money to start. Start with what is in front of you.

Train an apprentice to handle fabric cutting. Cutting is a learnable skill. If you are spending two hours every day cutting fabric, that is two hours you could spend on client consultations, content, follow-ups, or planning. Hand the scissors to someone you have trained and supervised. Free your hands for the skilled work only you can do.

Use your apprentice or a trusted helper for small errands. Running to Trade Fair for zips. Picking up buttons from Balogun. Dropping a completed outfit at a client's house. These trips eat your afternoon. They do not have to.
The work is the same. The difference is who does which part.
Stop doing everything. Start building a small team, even if that team is just one extra pair of hands.

BUT WHAT IF I DON'T TRUST ANYONE WITH MY WORK?
I know what you are thinking.

"If I give it to someone, they will spoil it."

"Nobody will do it the way I do it."

"I have tried before and it ended in tears."

I hear you.

This fear is real, and it is common among almost every Nigerian fashion business owner I have worked with.

But here is what I want you to separate in your mind.

There are skilled work.

The cutting.

The fitting.

The finishing.

These parts took you years to learn. Nobody should touch that except you, or at least someone you trained well.

And then there are simple task.

Running to the fabric market to buy lining.

Ironing finished outfits.

Sweeping the shop.

Packaging completed orders.

Responding to "how much do you charge?" messages on Instagram.

These do not require your ten years of experience. They require a trained, supervised person who knows the basic rules and respects your standards.

You can delegate the simple things so you can protect your time for the skilled things.

You teach.

You supervise.

You check. But you are not the one doing everything.

The goal is not to hand over your business. The goal is to stop using your expert hands for tasks that a beginner can handle with the right guidance.

That is not a risk. That is wisdom.

If someone asked you right now what your business made last month, could you give them a real number?

Not "I made around."

Not "business was okay."

Not " we thank God for his goodness"

A real number.

Can you comfortably answer

How much came in.

How much went out.

And exactly what is left.

Most fashion designers I speak with cannot answer that question. And it is not because they are not working hard. They are working very hard.

It is because the money is moving but nothing is recording it.

No record means no clarity.

No clarity means no control.

No control means you are working hard and hoping for the best.

You deserve better than hope.

You deserve a system that tells you exactly where you stand at any point in your business.

That kind of clarity is not just for big businesses. It is for every serious fashion designer who wants to build something that lasts.

#SmartMoneyWorkshop #EversmartFashionBusinessSchool #FashionBusinessNigeria #NigerianFashionDesigner #BespokeFashionNigeria #KnowYourNumbers #MoneyManagement #FashionEntrepreneur

Nobody told you this when you started sewing, but I am going to tell you.

Every outfit you sew is using your shop rent.

Ask me how?

Whether you own it or rent it. Whether you work from home or a rented space. That space has a cost. And that cost belongs in every single price you charge.

Yes it does.

Let me show you how this works with real numbers.

Say your rent is ₦150,000 per year. That is ₦12,500 per month.

Now if you sew 10 outfits in a month, your rent cost per outfit is ₦1,250.

If you complete 20 outfits, it drops to ₦625 per outfit.

Did you see that?

The money for your shop rent needs to be sitting inside every price you charge.

Not guessed.

Not ignored.

But well calculated.

Because if it is not in your price, it is going to come out of your pocket when rent is due.

How much is your rent per month?

And how many outfits do you sew on average every month?

Drop the numbers in the comments and let us calculate it together.

Tag a fashion designer who needs to see this.

#SmartMoneyWorkshop #EversmartFashionBusinessSchool #FashionBusinessNigeria #NigerianFashionDesigner #BespokeFashionNigeria #PricingForFashionDesigners #KnowYourNumbers #FashionBusinessTips
#trendingpost #trending @highlight

Your sewing machine will not last forever.
One day it will need servicing. One day a part will need replacing. One day you will need to buy a new one entirely.

That future cost is happening right now. Every outfit you sew is using up a small piece of your machine's life. And that cost belongs in your pricing today, not when the machine finally breaks down and you are looking for money to fix it.

This is called equipment wear and tear. It simply means the gradual loss in value of your tools as you use them. And it is one of the most ignored costs in fashion businesses.

Here is a simple way to think about it.

If your sewing machine cost ₦150,000 and you expect it to last 5 years, that is ₦30,000 per year. ₦2,500 per month. If you complete 10 outfits a month, that is ₦250 per outfit going toward replacing your machine eventually.

Small. But real. And consistent.

That ₦250 per outfit should be sitting inside your price right now so that when your machine needs attention, the money is already there.

Add your pressing iron, your cutting tools, your overlocker if you have one. The cost goes up.

This is how businesses stay in business. Not by hoping equipment lasts forever but by planning for the day it does not.

Are you currently setting anything aside for equipment maintenance or replacement? Tell me honestly in the comments.

Tag a fashion designer who needs to see this.

#SmartMoneyWorkshop #EversmartFashionBusinessSchool #FashionBusinessNigeria #NigerianFashionDesigner #BespokeFashionNigeria #PricingForFashionDesigners #KnowYourNumbers #FashionBusinessTips