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According to a report by the gaming and sports analytics firm Newzoo, global sports revenue is expected to hit $ 1.1 billion this year. This week, they released their 2019 Global Esports Market Report, and it is also projected that North America will raise $ 409.1 million, while China will raise $ 210.3 million. Newzoo reports that 82 percent of total revenue ($ 897 million) will come from investments in brands such as media rights, advertising and sponsorship. The number is also expected to reach $ 1.5 billion by 2022, an increase of five percent.

Viewership is also expected to increase as the report states that the total audience of esports will reach 453.8 million by this year, with 201.2 million of the audience referred to as "Esports Enthusiasts," a term used by Newzoo to describe a person who watches the content of professional esports more than once a month.


Asia-Pacific is expected to boast 57% of all Esports enthusiasts in 2019, while Europe will house 16% and North America will account for 12%. The average revenue per enthusiast of sports on a global scale is also projected to be $5.45. Big-name brands are starting to invest heavily in the industry by Newzoo CEO Peter Warman. "this is not budgets for experiments. That's long-term, and it's good money," he revealed. "that's what the ecosystem required and what investors wanted to see."

The Overwatch League of Activision Blizzard Inc. naming Coca - Cola as its official global sponsor of non - alcoholic beverages serves as a leading example. The developer has also signed sponsorship deals with Toyota Motor Corp, HP Inc, Intel Corp and T - Mobile US Inc. In addition, sales of goods and tickets are expected to increase by 22 percent to nearly $ 104 million, but the game publisher's fees are expected to drop by three percent to $ 95 million.

The report also shows that total revenue from esports increased by 32 percent year - on - year, with a 2018 haul of $ 865 million, thanks to an increase of 17 percent from 2017 to 395 million viewers. Of that figure, 173 million were Esports Enthusiasts. Prize money last year reached $ 150 million, a significant increase given the $ 112.1 million raking in 2017. Over the past few years, the esports industry has made several huge strides and things continue to improve. Riot Games will introduce a new regional European Championship League of Legends in the United Kingdom from this month, with the UK League Championship set to team up with the esports organization LVP to present seven-week championship events over the spring and summer.

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vasaratti:
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