News via freebuzz.com.ng

Kim Kardashian West has won close to $2.8 million from the fast fashion company Missguided in a lawsuit claiming that the company used her “persona and trademarks” to sell replicas of her outfits, in part by continually tagging her on Instagram.

The issue of whether Missguided’s Instagram behavior violated trademark law was never actually litigated, though: the company just didn’t respond to her lawsuit, leading to a loss. In a default judgment last night, a California judge ordered Missguided to pay Kardashian West $2.7 million in damages and $59,600 in attorney fees. She also ordered the company to cease using Kardashian West’s trademarks in connection with the “sale, marketing, or distribution of its products.”Kardashian West’s original lawsuit made the argument that Missguided profited off of her brand and likeness. The suit included images from Missguided’s website and Instagram that depicted Kardashian West and her outfits. In one example, customers could click on photos of her and be taken to a Missguided page selling a similar look.
“Missguided’s use of Plaintiffs’ marks is likely to cause consumers to mistakenly believe that Plaintiffs are associated with Missguided, or that they sponsor or endorse Missguided and its websites,” the lawsuit states. “And in fact, consumers have already expressed such confusion, suggesting in social media posts and online articles that Plaintiffs must be in a ‘collaboration’ with Missguided.”

It’s unclear why Missguided never responded to Kardashian West’s lawsuit, but it has since deleted an image of her from its Instagram.


Read more At:- https://freebuzz.com.ng/2019/07/03/kim-kardashian-west-wins-2-8-million-from-company-that-kept-tagging-her-in-instagram-posts/


Mynd44
dominique
Lalasticlala

Mynd44
dominique
Lalasticlala

To tag person is now a crime.

Omo mhennn

The way the world is going to say somebody's name would attract fees, everything now has laws.

Who go tag me now?

Abroad is far more organized than our wacky system

Everything here is based on sentiments, connections and status

If not a lot of crimes against humanity will not go unpunished

This can't happen in this shíthole country.

If anyone call my name in the street now, i will file a case against him, You can't be calling my name anyhow, kuku whisper instead!!

The knockoff looks way better

Werin concern me here

EditLord:
Who go tag me now?

You don't get it.

There are smaller brands using Kim for possibly all of their marketings. Kim will not bat an eyelid. They're inconsequential (at least till they're worth something worth suing )and a lawsuit against them right now would be a waste of valuable funds.

"Misguided" is worth something. Do the math. Not like Kim really cares, for an attention-craving family, "Misguided's" antics surely wasn't really a problem.

They only cashed in.


So, if I tag you; you're probably not worth very much (no offense) and won't influence sales for me, and if you choose to sue me, it will be a waste of funds for you because I'm worth very little (at least right now)

You all are free to tag me and even use my pictures for Ads.

So this is how I for make money from FA emirate for keeping on tagging me on Twitter chai

Imagine stealing your design and tagging you to see it. They deserve the sue

What of our neighbor wey put big genevieve sign board for front of e boutique.

What of our neighbor wey put big genevieve sign board for front of e boutique nkor

All this laundry wey de hse odunlade and jenifer picture go pay tire niyen

Small thing...
That's why most people register companies as LLC.
Just declare bankruptcy on the company and register with another name.
The fine is on the company, not the persons behind it.

Useless feminist country.
This is how lawsuit and feminism will cripple that once a great country

No money?! No Money?!

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Missguided has achieved their aim

Controversial media Queen always on limelight

I don't think this has anything to do with feminism. It's about business. You can't be using someone's pictures and tags to make more money without their permission. Whether Missguided is highly valuable or not is not even the argument, they should have approached her for a deal instead of wanting to profit by using her pictures and tags as an enticement for would-be buyers.

lilbest4:
Useless feminist country.
This is how lawsuit and feminism will cripple that once a great country

Surely there's a difference between 2.8 million and 28 million.

Kai blogger.

rusher14:
Surely there's a difference between 2.8 million and 28 million.

Kai blogger.

Bro activate your sense b4 dropping rubbish here. You can't add decimal points to nairaland topic headers.

Freebuzz:


Bro activate your sense b4 dropping rubbish here. You can't add decimal points to nairaland topic headers.

You should have clarified that before insulting him.

You probably didn't activate your sense too. With this your nasty character and short temper, blogging go hard for you.

Dem piss you off reach Alexreports/Gistmore? Go and learn and don't bother quoting me, I no go reply you.

So where's the 28 million Dollars?

All I saw was 2.7 + .05

Illegal usage of trademark.

One of the reasons why I love USA is that they don’t joke with copyright... You must have 100% right to whatever you claim to be yours.

Headline said $28m while the story said $2.8m. Wetin b my own sef