Showmax Vs Netflix Is A Battle David Will Lose To Goliath - Business

Showmax Vs Netflix Is A Battle David Will Lose To Goliath - Business - Nairaland

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Showmax Vs Netflix Is A Battle David Will Lose To Goliath by Alarinka1(op): 1:43pm On Aug 13, 2019

Video on-Demand (VoD) platforms have been having a field day in the media circle in recent years, changing the way content consumers watch their favourite shows. However, leading the streaming wave and disrupting consumers’ behavioural pattern is Netflix, a company that was once put up for sale.
Netflix as the Goliath

Netflix started out as a DVD rental company in 1997. However, since it began streaming in 2010, it has caused a major disruption in the media business, forcing its Pay-TV rivals to restrategise, as its onslaught encouraged a cord-cutting campaign among TV viewers in Western countries.

The growth of Netflix, aided by its romance with content creators, forced cable companies to put aside their rivalry and engage in boardroom meetings that eventually led to mergers and acquisitions. Notable consolidations include Comcast’s $40 billion takeover of Sky Media and AT&T’s $85 billion takeover deal for Time Warner.

The shock wave that hit the media space in Europe and the United States is currently spreading through Africa, Nigeria specifically, causing the likes of DSTV to have cold feet concerning the future of Pay-TV in Africa. While MultiChoice, the parent company of DSTV, currently dominates the media business in Africa, the penetration rate of Netflix signals the end of Pay-TV.

To secure its position in the media business, MultiChoice has been trying to rejuvenate... https://nairametrics.com/2019/08/13/showmax-vs-netflix-is-a-battle-david-will-lose-to-goliath/