“When LayCon was announced the winner of the BBN Season 5 edition, the trend table on twitter disappeared”

Big Brother Naija (BBN) is the Nigerian version of the reality TV series created by John de Mol Jr’s Endemol, a Dutch TV network. The Big Brother franchise named after George Orwell’s “Big Brother” was first broadcast in the Netherlands in 1999 with a record 4 million out of 15 million Dutch people watching the final episode on 30th December 1999. The production format was sold across different countries where it has been adapted to local cultural norms and production codes with varying degrees of success. However, the theme of the show still relates to the Orwellian influence of mass surveillance, and “Big Brother’s” absolute power.

In Africa, the reality TV show started with Big Brother Africa, which first premiered in 2003 and based in South Africa with the participants coming from 14 different African countries. Along the line, Big Brother spread slowly, across the continent, with Angola-Mozambique, South Africa, Nigeria, and more recently Cameroon having their respective Big Brother reality TV shows.

Big Brother Nigeria premiered in 2006 before an 11-year hiatus when it rebranded itself as Big Brother Naija (BBN) in 2017, becoming a massive hit among television viewers in Nigeria and beyond. Since then, the show has been recording improved participation from both the viewers and sponsors due to the growth in the acceptance.

By Economics standard, we follow the money and the monetary impact on the real sector of the economy. Based on the last edition of the BBN, the next few paragraphs explain what we call the Economics involved in a show like that.

The Value Chain
The BBN is a program/show of Multichoice (the owners of DStv and GOtv), that is, Multichoice owns it. This means Multichoice undertakes some form of investment for the success of the show, the majority of which is the cost of the BBN house (N2.5 billion), cost of producing the show for the whole 70 days (N1 billion). By our estimation, the cost also includes the grand prize for the winner (N85 million) as well as N30 million for the 30 lucky fans during the presentation of awards to the winner of the season 5 edition. The N1 billion cost of producing the show includes the payment of salaries to the 374 production crew and talents employed to make the whole live show seamless, marketing, talent performances. The N2.5 billion cost of the BBN house includes the building design permits, civil engineering works, air conditioning, provision of furniture, and other sunk costs absorbed by the pre-existing BBN house.

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Wats my own..I am making mine as we speak..

@odion2016 the shinzu money

Odion2016:
Wats my own..I am making mine as we speak..

money ritual

big one

longetivity:
money ritual

Where innoson belong. BBN just use this man and dump him during the show I didn't see BBN advertised his product like other products

Hmmm... Unbelievable

calm down

be calming down

PlayerMeji:
Hmmm... Unbelievable