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Mouka, Nigeria’s leading brand of bedding products and member of the Dolidol international group, has added another feather to its cap. The company was recently recognized as the esteemed ‘Innovative Mattress Brand of the Year’ at the Brandcom Awards held recently in Lagos.


The award, which underscores Mouka’s market leadership position in the industry, was earned at this year’s Brandcom Awards, organized by Brand Communicator, Africa’s most acclaimed and prestigious brands and marketing publication.

According to the conveners, the award is the highest recognition accorded a mattress brand that has demonstrated exceptional creativity, originality, and innovation within the industry in the period under review (2022 – 2023). This award typically considers various factors, including design, architecture, technological advancements, sustainability efforts, and contributions to the mattress market. The event was held at the Civic Centre in Victoria Island, Lagos, on the 4th of November 2023.

Commenting on the awards, Mouka’s Chief Commercial Officer, Dimeji Osingunwa, said the company has maintained the leading position in the bedding sector by providing its teeming consumers with high-quality brands produced using world-class technology.


For over six decades, Mouka has added comfort to the lives of Nigerians. The company’s remarkable craftsmanship earned it the exclusive endorsement of the Nigeria Society of Physiotherapy (NSP) and the National Association of Orthopaedic Manual Therapists (NAOMT).


On the stables of this great company are products such as the Wellbeing range of Orthopaedic mattresses, Royal Luxury Pillow Top mattress, Mondeo range of spring mattresses, and Mouka Biocrystal pillow made with breakthrough biocrystal technology.

SOURCE:https://brandspurng.com/2023/12/03/mouka-emerges-innovative-mattress-brand-of-the-year-at-prestigious-brandcom-awards/

Over 250 leaders from technology and creative industries across Africa gathered at the D.I.C.E (Digital Innovation & Creative Excellence) mixer on Wednesday, November 8, 2023.

Under the theme “Solve for Africa: Co-Creating a Tech-Enabled Future,” this event marked a pivotal moment for cross-sector collaboration, bringing together a diverse group of professionals including startups, big tech firms, policymakers, NGOs, and media to engage in transformative dialogues shaping the future of technology in Africa.

Organised by Beyond Limits Africa, the DICE mixer facilitated insightful discussions led by a lineup of distinguished speakers.

Industry veterans like Funke Opeke, Kola Aina, and Amal Hassan Wada, alongside creative influencers such as Tomike Adeoye, Miss Techy, and Broda Shaggi; and startup leaders including Iyin Aboyeji, Damilola Olokesusi, and Solape Akinpelu, converged to share their perspectives and insights. The event also featured interactive segments like Ask-Me-Anythings and panel discussions, fostering a space for open dialogue and forward-thinking ideas.


Amidst a backdrop of rapid digital transformation, Africa stands at the cusp of a technological renaissance. With over 400 million internet users and a burgeoning startup ecosystem that raised over $4 billion in 2021 alone, the continent is ripe for an era of unprecedented innovation. DICE 2023 embodies the spirit of this transformation, recognizing the immense opportunities that arise from harnessing collective expertise and collaboration. Dr. Juliet Ehimuan, founder of Beyond Limits Africa and a notable figure in the tech industry, underlines the importance of such a platform:, “In a continent brimming with talent and innovation, platforms like DICE are essential in knitting together diverse perspectives to unlock Africa’s full potential.”

Dr. Ehimuan further elaborates on the event’s impact: “DICE 2023 has set a new standard for tech and creative industry collaborations. The insights shared here are instrumental in shaping a unified vision for Africa’s technological advancement. Our goal was to spark meaningful connections and ideas that transcend beyond this event, laying the groundwork for increased collaborations that contribute to accelerating a tech-enabled future across the continent.”

The event’s success was marked by the enthusiastic engagement of attendees, reflecting the readiness of Africa’s tech community to embrace innovation and collaborative efforts. Participants engaged in lively discussions, networking sessions, and explored potential partnerships, underscoring the importance of collective effort in driving Africa’s digital transformation.


Looking forward, the DICE mixer stands as a beacon for similar future initiatives that aim to unify, inspire, and accelerate the growth of Africa’s tech and creative sectors. Interested stakeholders from diverse industries are encouraged to join the upcoming edition of DICE, scheduled for early 2023.

SOURCE:https://brandspurng.com/2023/11/30/over-250-industry-pioneers-ignite-tech-conversations-at-inaugural-dice-2023-tech-mixer-event/

GB Foods Africa, a leading culinary and global manufacturing company, celebrated its 50th anniversary grand event in Lagos, Nigeria.

The event, themed “Cooking Together: A Delicious Future for Nigeria and Africa,” brought together government officials, business leaders, and other stakeholders to celebrate the company’s past achievements and discuss its vision for the future.

GB Foods’ journey in Africa began in 1973 when the company established its first factory in Nigeria. Today, GB Foods has operations in 38 African countries and employs over 5,000 people. The company produces a wide range of food products, including mayonnaise, tomato paste, bouillon cubes, and pasta.

Mr. Vicenç Bosch, CEO of GB Foods Africa, highlighted the company’s commitment to Africa and its people. He said, “GB Foods is not just about business, it is about impact. Our roots are grounded within the communities we serve – creating jobs, fostering growth, and uplifting lives. Furthermore, despite all our successes, this is only the beginning of the next fifty years. When the next generation celebrates our 100th anniversary in Africa, they will talk about what we did, and more importantly how we made it.”

“GB Foods is in Africa for Africa. We believe that growth is not a goal, but a means to provide the right returns to our shareholders and the communities we operate in. This is only the beginning of our doubling down on our sustainability agenda and our commitment to producing delicious, affordable, and healthy foods attuned to local tastes. Most importantly, this is only the beginning of us leveraging backwards integration to expand local agriculture and industrial ecosystems to create more jobs in Africa. We believe that by doing the right thing, we can make a difference.” He continued.

The exclusive anniversary event was well attended by eminent personalities, government officials, and industry leaders including H.E. Juan Ignacio Sell, the Ambassador of Spain to Nigeria; Mr Kamar Bakrin, CEO of the National Sugar Development Council (NSDC); Ms Aisha Rimi, CEO of the Nigerian Investment Promotion Commission (NIPC); Mr Bolu Owotomo, Commissioner for Agriculture, Ogun State; and Dr Mustapha Ayo Popoola, the Special Adviser to the Minister of Agriculture, amongst others.

“GB Foods has been investing in Africa for 50 years, and we are proud of the role we have played in helping to develop the continent’s food industry”, said Mr Vincent Egbe, Managing Director of GB Foods Nigeria in his opening remarks. “When GB Foods first came to Africa 50 years ago, we had a simple vision: to provide high-quality, affordable food to African consumers. We also knew that we could not achieve this vision alone. Over the past 50 years, we have worked with our partners to build a strong and vibrant food industry in Africa. We are committed to continuing to invest in Africa and to working with our partners to create a sustainable food system for the continent. We believe that Africa’s food industry has the potential to be a major driver of economic growth and development.”


During the event, GB Foods officially announced the launch of new 3.2L jars for the Bama and Jago mayonnaise brands. These new jars are designed to meet the needs of African consumers, who often buy food in bulk. They are also more affordable than smaller jars, making them a more accessible option for low-income families. In addition, Vicenç Bosch announced that in 2024, GB Foods will begin the transformation of their factories in Nigeria into solar power, the first for the company.

H.E. Juan Ignacio Sell, the Ambassador of Spain to Nigeria, delivered a heartfelt goodwill message to the company. He said, “GB Foods leads the way in long-term commitment to transparent dialogue with the authorities, in social responsibility with local communities, and in excellence in every aspect of what they do. Today we are celebrating a fifty-year record in Africa that proves it. GB Foods embodies what is best to show our brand as a nation. Congratulations to the GB Foods family for their success story born out of determination, foresight, competence, and commitment.”



GB Foods is committed to investing in Africa and to working with its partners to create a sustainable food ecosystem for the continent. The company has several initiatives in place to support food security, including sourcing raw materials locally to support African farmers and rural communities, investing in research and development to develop new products that meet the needs of African consumers, and providing nutrition education to consumers through its products and marketing campaigns. This mission was well encapsulated during the event which showcased GB Foods’ operations throughout five decades and in its priorities for the journey ahead.

The event concluded with a gala dinner, where guests enjoyed a variety of dishes made with GB Foods products and entertainment from Nigerian artists. As GB Foods celebrates its 50th anniversary, a milestone achievement, the company reiterated its commitment to continuing to invest in Africa and to working with its partners to create a delicious future for the continent.

SOURCE:https://brandspurng.com/2023/11/29/gb-foods-celebrates-50-years-of-investing-in-africa/

Tata International is set to expand operations in Nigeria through a strategic partnership with the Lagos Free Zone (LFZ).


The agreement as signed in the presence of Anand Sen, Managing Director of Tata International Limited, by Managing Director of Tata Africa Holdings Pty Ltd, Len Brand. This marks a significant milestone in the company’s commitment to the region.

With a rich legacy spanning over four decades, Tata International is a key contributor to the economic landscape of the African continent. In 2006, Tata International established operations in Nigeria and since then has made a significant contribution in the country, upholding the core values of Tata’s business ethics and commitment to corporate social responsibility.



“As a brand synonymous with quality products and ethical business operations in Africa, Tata International is excited to join the Lagos Free Zone. This strategic move reflects our commitment to fuelling growth in Nigeria and the wider African continent”, says Anand Sen, MD, Tata International.

Promoted by Tolaram, a Singaporean conglomerate with over four decades of experience in Nigeria, LFZ is in Lekki, the sunrise development corridor earmarked by Lagos State Government for driving industrialization over the next two decades. The agreement with LFZ involves the leasing of a state-of-the-art 6000 square meter facility within LFZ, a move aimed at enhancing Tata International’s operational capabilities in the region.


“The participation in Lagos Free Zone is the next level of commitment for Tata International’s longstanding presence in Nigeria and the African continent as a whole. This collaboration with Tolaram underscores our dedication to fostering economic growth and increased competitiveness. We aim for this partnership to lead to greater efficiency, innovation, and specialisation in the region,” added Len Brand, MD of Tata Africa Holdings.

The signing ceremony took place in the Lagos Free Zone area and was attended by key representatives from Tata International, Tolaram and Lagos Free Zone. The event signifies the dawn of a new era in the relationship between the entities, aiming to contribute to economic development in the region and attract new investors to Nigeria, recognised as one of the key economies in the continent.

“Tata International remains steadfast in its vision to build and sustain relationships in Africa. The company’s entry into the Lagos Free Zone reaffirms its commitment to creating opportunities and making a positive impact on local communities. We stand by our pledge to strengthen our already robust footprint on the African continent,” concluded Brand.

Navin Nahata, a member of the Tolaram Board and the Managing Director of its infrastructure and fintech business, added: “We are delighted that Tata International, one of our most prestigious international clients, has decided to expand their operations in Nigeria through our ready-to-lease Standard Industrial Facility at the LFZ. We are committed to supporting the next phase of growth in Nigeria for Tata International.”

“LFZ is the first and only free zone in Nigeria that is uniquely integrated with the deepest seaport in the region, the Lekki Port, which commenced operations in April 2023. LFZ thus offers a unique location that will provide our valued tenants with seamless and cost-efficient access to domestic, regional, and international markets.”, said Dinesh Rathi, CEO and Managing Director at Lagos Free Zone.

SOURCE:https://brandspurng.com/2023/11/28/tata-international-expands-operations-in-nigeria-at-lagos-free-zone/

The Alternative Bank, an Africa-focused non-interest bank, has signed a multiyear deal with the Niger State government to boost the development of agriculture, transportation, energy, and infrastructural sectors in the state.

Mohammed Bago, Governor of Niger State who signed the Memorandum of Understanding, alongside Garba Mohammed, executive director at The Alternative Bank, said the objective of the deal is to maximise the agricultural potential of the state.

Governor Bago expressed delight with the financial institution’s readiness to partner with the state for maximum agricultural potential. He said the state plans to lease earth-moving equipment like caterpillars, bulldozers, pale loaders, and graders to prepare 4.5 million hectares of cultivable land over the next 10 years.

The deal with The Alternative Bank provides the State Government with numerous developmental prospects including deploying solar-powered kiosks across various locations in the state for basic healthcare delivery and community convergence. The deal also encourages investing in agriculture to bolster the agro-economy value chain, aiming at food security and export enhancement.

Another benefit of the deal is fast-tracking the shift to sustainable electric transportation in Niger State, empowering people and reducing environmental harm from fossil fuel use (PMS/AGO). It would also bridge banking service gaps in underserved areas, ensuring comprehensive financial service access and economic integration for all residents of the state. The deal will introduce a digital platform mirroring the physical setup, infrastructure, and operational model of the state’s tertiary institutions. Finally, it will bring focus to the drug supply chain and expedite health insurance to widen healthcare access in the state.

Garba Mohammed, Executive Director of Alternative Finance said there are million-dollar opportunities from the deal. He noted that an international partner is willing to invest $65 million in a sugarcane plantation, creating job opportunities and generating electricity and other products.

Another development partner from the UAE is ready to invest between $1 and $10 million for exporting the Alfalfa plant, requiring 100,000 hectares for cultivation. Mohammed has also advised the state government to obtain Ijarah Sukuk from the capital market for 5 to 7 years, to reduce costs and ensure a return on investment without a substantial upfront cost from the state.

SOURCE:https://brandspurng.com/2023/11/26/the-alternative-bank-signs-multi-sector-development-deal-with-niger-state/

Rite Foods Ltd, a Nigerian consumer-packaged goods company, committed to delighting its consumers with innovative beverages in the non-alcoholic segment and sausage rolls has announced the appointment of new members to the Board of the Company to propel growth.


The new Board members include Mr. Kunle Elebute and Isa Mohammed Inuwa as Independent Non-Executive Directors; Raheem Owodeyi as Non-Executive Director and Dr Kehinde Onijingin as Executive Director.

This strategic move is aimed at positioning the business for accelerated growth and enhanced market presence as the Company takes giant strides into the next phase of its growth strategy.


Chairman of Rite Foods Ltd, Dr Sulaiman Adebola Adegunwa, OFR says the Board is “delighted to welcome a distinguished and experienced group of individuals to the Board of Directors. The collective intelligence, expertise and experience of the new Board members, working with the old members of the Board will be instrumental to guiding Rite Foods to new heights of success.


The Board members are professionals with varied experience from both the private and public sectors in Nigeria and beyond. They include:


The Chairman of the Board, Dr. Adegunwa, OFR is an accomplished industrialist of 60 years’ experience with diversified interests in Photography, Food and Beverage, Insurance, Agriculture and printing. He has served on several Boards and was the Chairman of Sterling Bank Limited from 2007 to 2014.

Mr. Seleem Adegunwa, is the Managing Director/Chief Executive Officer of Rite Foods. The pioneer Managing Director of Rite Foods, with 27 years’ experience in leadership and business, has a first degree in Mechanical Engineering and an MBA degree in International Business from Birmingham City University and the University of Bristol, respectively. His leadership and business acumen have positioned Rite Foods Ltd as a household name in the Food and Beverage sector in a very short time.

Mr. Elebute is a chartered accountant with over 40 years’ experience in Consulting. He was Senior Partner/CEO of KPMG Nigeria and Chairman of KPMG West Africa. He has served on the Board of several not-for-profit organisations.


Mr. Inuwa is a former Deputy Managing Director of Nigeria Liquified Natural Gas Limited and former Chief Operating Officer/Executive Director, Support Services at the Nigerian National Petroleum Corporation (NNPC) where he retired. Inuwa, with experience spanning over 35 years, has a degree in Accounting and Masters in Accounting and Finance. He has served on the Boards of many organisations in the Education, Banking, Food & Beverage, and Oil & Gas industries.

Mr. Owodeyi, an Economist, is currently an Executive Director/Chief Operating Officer of Sterling Bank Ltd and comes with over 32 years’ experience in the Financial Services Industry.

Mrs Kudirat Balogun, an accountant with over 25 years’ experience, is the Chief Financial Officer of Rite Foods. She has a first degree from the University of Lagos in Computer Science and trained as an accountant in the UK. She is a Fellow of the Association of Chartered Certified Accountants, UK as well as a Fellow of the Institute of Chartered Accountants of Nigeria. She also holds an MBA from Cass Business School, UK.

Dr. Onijingin is currently the Chief Operating Officer at Rite Foods. He has two doctorate degrees in Human Resource Management and Strategic Management and comes with over 21 years’ experience in manufacturing and financial services.

The Chairman is confident that Rite Foods will capitalize on the collective expertise and industry insights of the new directors to achieve great milestones.

SOURCE:https://brandspurng.com/2023/11/22/elebute-inuwa-owodeyi-onijingin-join-board-of-rite-foods-limited/

Providing access to routine medical check-up reduces vulnerability to life-threatening diseases, thereby promoting good health among community members, Egbin Power Plc has affirmed.


The GenCo demonstrated this at its 2023 medical outreach programme organized in conjunction with Cecy Health Consult Ltd to provide free medical check-up for residents in its host communities – Egbin, Ijede and Ipakan.

The 3-day medical outreach catered for over four thousand people including children, adults, nursing mothers, and vulnerable members of the host communities who thronged to the venues to participate in the exercise. The medical exercise covered cardiovascular, arthritis, and dental screening for participants. After careful examinations by qualified medical practitioners, the participants were provided free quality medications as required.


Head of Corporate Communication and Branding, Felix Ofulue, emphasized that the GenCo through its Corporate Social Responsibility (CSR) consistently demonstrates its commitment to catalyse development in the host communities by means of interventions that promote sustainability.

“At Egbin Power, our resolve to drive sustainable development in our host communities and enhance growth is borne out of our commitment to the Sustainable Development Goals (SDGs).


“Health is wealth; when people have good health, it boosts productivity, promotes community development and growth, while it sustains their existence. At Egbin Power Plc, we are passionate about making positive impact that accelerates rapid transformation in our host communities. Our actions are deliberate, inclusive and sustainable, in line with our CSR pillars of health, environment, education, and people empowerment,” Ofulue explained.

While commending the GenCo, the Regent of Ijede, Chief Musediku Aliu, said: “The exercise enables us to get access to medical experts who help us to treat some of the diseases affecting adults and children, while they also enlighten us on how to manage our health,” he said.

The Baale of Ipakan, Chief Mustapha Lasisi praised the GenCo for alleviating the health challenges of the community people through medical outreach. According to him, the free health check-up and medication provided participants the opportunity to tackle disease or any health challenges before they get worse. “We are indeed grateful to Egbin Power because every year this initiative saves many people from suffering from life-threatening diseases,” he explained.


The Iyaloja of Egbin, Mrs. Nosimot Yahya, said: “This medical outreach has enabled us to ward off diseases that threaten our lives and well-being. Egbin has been doing this for many years now, and we want them to continue because through this programme they have assisted many of us to have access to quality healthcare.”

Mrs. Akingboju Ataiyeshe, an indigene of Ijede who was among the people who benefitted from the medical outreach in Ijede said: “The programme takes away the financial worry that sicknesses put on us parents, that is why we are grateful to Egbin Power for coming to our community every year with this initiative.

Speaking on the yearly exercise, the Founder/CEO, Cecy Health Consult Ltd, Dr. Yomi Jaye noted that the regular medical outreach offers huge benefits to members of these communities, because through the exercise the participants have access to timely health check thereby detecting and preventing life-threatening diseases, they are able to tackle sickness before it claims lives, while they also avoid self-medication.

“With the turn-out of people at medical outreach also shows that the initiative is meeting their needs and contributing significantly to their well-being. We commend Egbin Power Plc and their community people for ensuring that the programme was organised successfully,” Dr. Jaye explained.

The company reaffirmed its commitment to uplifting the development of its host communities while enriching the lives of the people through a series of interventions. Apart from the medical outreach, Egbin provided other significant support to the host communities including the donation of an ambulance to the Ijede General Hospital and quarterly donation of medications which are administered free of charge to patients.

In addition, Egbin supplies free un-interrupted electricity to General Hospital Ijede and delivers free hospital grade oxygen to hospitals within Ikorodu.

SOURCE:https://brandspurng.com/2023/11/22/egbin-power-demonstrates-commitment-to-sustainability-holds-medical-outreach-in-host-communities/

Evans Industries Limited, a member of Ekulo Group of Companies has unveiled a state-of-the- art manufacturing plant in Lagos for the production of IDOLE Soap previously imported from Spain and distributed in Nigeria by the company.


The unveiling of the modern technology production plant in Lagos took place at Marriott Hotel, Ikeja over the weekend and locally manufactured IDOLE range of soap- IDOLE, IDOLE Papaya and IDOL Carrot were on display to the admiration of regulatory officers, guests and media.

Speaking at the launch, Chairman/CEO, Evans Industries Limited, Dr. Emma Bishop Okonkwo said that “From our roots of importing and distributing Idole soap from Spain, we have grown into a company that proudly manufactures this iconic product in Nigeria.”


“This transformation is a testament to the dedication and hard work of the entire Evans Industries team. Our State-of-the-art facility now stands tall, rivalling international standards and affirming not only our commitment to quality but also our ability to compete on the global stage,” said Dr. Okonkwo.

In furtherance of the company’s commitment to produce quality standard products, he said “As we unveil the latest chapter in our story, I am filled with immense pride in introducing the next evolution of Idole soap. This is more than a product,” adding that “It is the culmination of years of hard work, dedication, and the unwavering pursuit of excellence.”

Dr. Okonkwo revealed that the decision for Evans Industries to manufacture Idole soap in Nigeria is not just strategic but it is a commitment to contribute to the growth of the nation’s economy and showcase the capabilities that exist within the country.

“We have invested time, effort, and resources to ensure that our facility is equipped with the latest technology and adheres to the highest quality standards with ISO 9001-2015, allowing us not only to meet but to surpass the expectations of our consumers on an international stage.”


“Our commitment to maintaining high-quality standards is unwavering. Evans Industries pledges to continue the legacy of excellence that Idole soap represents. We are not just making soap; we are crafting an experience- a touch of luxury felt by every individual who uses Idole,” he added.

Addressing the press, Mr. Ramon Pardo, chief executive officer of Jabones Pardo, an international partner to Evans Industries on Idole Soap said that “From now on, if you buy Idole soap and the packaging says that it is made in Nigeria by Evans, and it has a NAFDAC number, trust it, it is the authentic and verified product.”

He said that having a production centre in Nigeria is a way of thanking African consumers for their trust in the Idole brand. He stated that this would allow the company to ensure uninterrupted availability of products in Nigeria and west African markets as well as to promote local employment and industrial development of a region very dear to them.

The representative of the Director General of Standards Organisation of Nigeria (SON), Mr. Moshood Shittu who is also State Coordinator, Lagos said, “You have not made mistakes by investing in Nigeria. With this state-of-the-art production facility, it is a delight to any regulatory body and we at SON are particularly excited to witness this development.”

He informed consumers that Idole soap has met the highest standards and the product can be consumed anywhere in the world because of the level of quality and standard.

SOURCE:https://brandspurng.com/2023/11/20/evans-industries-commences-local-production-of-idole-soap-in-nigeria/

AFEX, Africa’s leading commodities player, has launched its 2023 Crop Production report, foreseeing a surge in commodity prices attributed to a decline in production and rising demand for processing and exports.


The comprehensive report which was launched Thursday in Abuja captured six key commodities (Maize, Paddy Rice, Soybean, Sorghum, Cocoa, and Sesame).

The report as obtained by The PUNCH used farmer surveys and transaction-level data measurements to offer crucial insights into crop production, price trends, and market dynamics.

AFEX anticipates an increase in prices across all commodities, with Paddy Rice experiencing a notable upswing of 34 per cent in the 2022/2023 season.


Factors contributing to this surge include increased flooding and the India rice ban. The baseline pricing of N353,000/mt (per metric ton) is expected to rise to N400,000/mt and stabilize at N480,000 to N500,000/mt by Q3 2023, the report noted.


Highlighting food insecurity and a historic high food inflation rate of 30.64 per cent, the report identifies a 5.7 million metric ton shortage in Nigeria across human consumption and agro-processing.

Here are some key findings:
Nigerian farmers are rapidly adopting improved inputs such as high-yielding seeds and fertilizers compared to last season.

The report highlights food insecurity and food inflation as a major challenge for Nigeria, with a 5.7 million metric ton shortage across human consumption and agro-processing and a historic high food inflation rate of 30.64%.

The report forecasts an increase in prices for all commodities on the basis of a general due to increasing demand across processing and exports.

Demand for Paddy Rice has increased due to the ban on Indian rice. But this has also increased its price by 34% and a baseline pricing of NGN353,000/mt, which is expected to rise to NGN400,000/mt.

SOURCE:https://brandspurng.com/2023/11/17/afex-releases-2023-crop-production-report-forecasts-higher-prices-for-commodities/

At least two hundred golfers are expected to challenge for glory at the 2023 edition of the Ikeja Golf Club Championship, the club’s management committee has announced.


The Club Captain, Mr Sina Akinyemi, made the announcement on Tuesday, during a press conference held at the Ikeja Golf Club.

Speaking ahead of the championship, Akinyemi stated that this edition will be special, as it coincides with the 55th anniversary of the club.



“The Ikeja Golf Club is at the heart of the city of Lagos. We are set to host our annual pinnacle event, the Golf Club Championship, between November 20 and November 26. This edition is special because Ikeja Golf Club is 55 years old,” he stated.


Also speaking, the Clubs Competitions Secretary, Mr. Jenkins Alumona stated that the Ikeja Golf Championship is expected to host 200 golfers from Ikeja Golf Club and other prestigious golf clubs in the country.


Outlining activities for the week-long event, he disclosed that staff and caddies will raise the curtain for the Golf Championship on Monday 20 November. This will be followed by veterans and professional golfers on Tuesday 21 November.


Women golfers will compete on Wednesday 22 November, after which a special kitty and auction night will hold on Thursday, 23 November. The main championship will commence on Friday, 24 November with guest players on Handicap 19 and above

The men’s competition for golfers on Handicap 1 and 18 will hold on Saturday 25 November. Golfers with the best scores will proceed to challenge at the grand finale holding on 26 November.

Meanwhile, Akinyemi also announced that this edition of the championship will witness the phased commissioning of the Integrated Golf Range Project, a legacy project started by the incumbent committee.

He explained that the Integrated Golf Range Project is a state-of-the-art facility that will improve golfing experience for members of the Ikeja Golf Club.

“This project is set to place Ikeja Golf Club on the map of the golf world,” he added.

Alumona added that the Integrated Golf Range Project will improve competition among golfers.

“This edition will be the last easy edition for the winner because next year, the short range will be opened and golfers can practice before they play and this reduces the advantage of the highly skilled golfers,” he noted.

The Integrated Golf Range Project will include Long and Short Game Areas, Practice Range, Virtual Golf Simulation Zone, Lounge, 60-vehicle capacity car park with roof netting among other facilities.

The competition is supported by ADL Solutions, Express payment, Prime metro and Golf view hotels

Other committee members in attendance at the presss conference included Messrs Babatunde Ojo and Seun Aderibigbe, Vice Captain and Treasurer respectively.


SOURCE:https://brandspurng.com/2023/11/14/200-golfers-to-compete-as-ikeja-golf-club-hosts-2023-golf-club-tournament/

With only two weeks to go until the Park Christmas Savings season hits the peak for savers to start getting ready for Christmas 2024, PayPoint today announces that more than 1,500 members of the Federation of Independent Retailers (the Fed) have signed up to become PayPoint Park Super Agents, boosting their earning potential by over £1,000 per year.


Park Christmas Savings, part of the PayPoint Group, is the UK’s biggest Christmas savings club, helping over 350,000 families to spread the cost of Christmas, by allowing them to manage their household budgets better through the rising costs of living and boost their spending power through regular offers and discounts. Customers can access a wide range of gift cards and vouchers from over 140 of the biggest online and High St brands, including Argos, Primark, and B&M.

Every retailer that signs up as a PayPoint Park Super Agent receives access to an extensive support package, including training, digital and in-store POS, personalized saver communications, and a national £2.5m advertising campaign driving awareness which kicks off in December. By recruiting savers in their local area ahead of the festive period, retailers can earn over £1,000 a year in commission. This includes £10 for every new customer sign-up, 3% of all savings, and £5 for every customer that uses the scheme again next year.

Nick Wiles, CEO, PayPoint said: “Despite only launching Park Christmas Savings Super Agent proposition earlier this year, it’s great to see retailers’ continued enthusiasm for the programme. In addition to providing additional opportunities for retailers to earn, the service plays an important role in helping families budget ahead of the festive period and beyond, ensuring they can still have a memorable Christmas despite the current cost of living challenges.”


Muntazir Dipoti, National President, the Fed said: “Fed members are dedicated to continually improving their customers’ experience and supporting their local communities, which is why the Park Christmas Savings service is proving so popular. We’re proud to continue to work with PayPoint to offer this exclusive opportunity for our members and would encourage all our retailers to take advantage of the scheme and put their names forward to become a Park Super Agent.


PayPoint retailer Stephen Tate, Addisons News Agency (Stockton), said: “It’s never too early to start planning for Christmas, whether you’re a retailer or a customer. Since signing up to be a PayPoint Park Savings Super Agent, I’ve already seen significant demand from the local community who have taken proactive steps to begin saving for next year.”

“Key to this has been the POS and training support provided by PayPoint. The bespoke leaflets and posters have helped increase uptake and boosted the commission retailers receive.”

As a Fed member, new retailers who sign up to be a PayPoint Park Super Agent before 30 November 2023 will be entitled to a discount of 50% off PayPoint service fees on their EPoS Core package for the first six months.


SOURCE:https://brandspurng.com/2023/11/16/paypoint-hits-1500-retailer-sign-ups-for-park-christmas-savings/

Excitement was palpable among all guests, attendees, and top Marketing Communication experts present at the just-concluded Brandcom Award, as three distinguished personalities, Jimi Awosika, Bola Akingbade, and Wale Adenuga were inducted into the Brandcom Hall of Fame last Saturday.




The Hall of Fame Induction is part of the yearly Brandcom Awards organized by Nigeria’s leading brands and marketing publication, Brand Communicator.


It was obvious to all present that these three living legends were eminently qualified to join the exclusive list of marketing communications giants and top-notch brand warriors such as Steve Omojafor, Chairman of STB McCann and former Chairman of Zenith Bank; Iquo Ukoh, CEO of Entod Marketing Ltd, Biodun Shobanjo, Chairman, Troyka Group, Udeme Ufot, Group Managing Director of SO&U and many others.

Awosika, Akingbade and Adenuga were inducted for their enormous contribution to the growth of advertising, Brand Marketing, and The Media in Nigeria.


Mr. Awosika is the Managing Director of Troyka, with over four decades of experience in advertising and marketing communications. He has many works that have brought a deeper understanding of the complex world of marketing communications and has remained a role model of what growth, partnership and consistency should be in advertising.


The former Chief Marketing Officer of MTN, Bola Akingbade, is a marketing guru, corporate leader, and strategist who has traversed the sub-Saharan marketing space with enormous footprints that have become reference points in the marketing landscape. He was represented by his brother Wale Akingbade.

Wale Adenuga, the founder and Chairman of the popular WAP TV, is an embodiment of intellectualism, dedication, and hard work. Always willing to give back his intellect, time, and resources for the greater good of the industry, country, and humanity. He was represented at the awards by his son Wole Adenuga.

Speaking earlier in his welcome address, Convener of Brandcom Awards and Publisher of Brand Communicator, Joshua Ajayi emphasized that the three living legends have contributed enormously to the growth of advertising, Brand Marketing, and the Media in Nigeria which is the reason they were recognised and celebrated.

In his words, “ For more than half a decade, we took the responsibility of promoting excellence and encouraging quality performance in the industry, which in turn elevates the Prestige, Integrity, and Credibility of the Marketing Communications Industry in line with our tagline.

“We know that every individual and organization that would receive any award today would feel very proud of a recognition that matches credit with reality”.

Jimi Awosika could not hide his excitement when he was called upon to give his response. He expressed his gratitude for the honour bestowed on him and congratulated Brand Communicator for taking this responsibility of supporting and encouraging excellence and growth in the industry”.

Many deserving Brands including Access Bank, Supa Komando, Pepsi, and Aquafina from the stable of SBC, Unilever Nigeria, C Way Water, Peak Milk, Schweppes, and a host of others were also awarded for their outstanding performances.

Many young and outstanding marketing communications professionals were recognized in the 35 under 35 top marketing professionals category.

SOURCE:https://brandspurng.com/2023/11/12/brand-communicator-raises-recognition-bar-inducts-awosika-akingbade-adenuga-into-brandcom-hall-of-fame/

The Association of Private Educators of Nigeria (APEN) recently concluded its 13th annual conference on a high note, with a focus on the future of education and the role of artificial intelligence (AI) in learning and innovation. Under the theme “Future Fusion: Artificial Intelligence in Learning and Innovation,” the two-day conference brought together educational leaders, policymakers, and innovators to discuss the latest trends and developments in education, and to explore how AI can be used to improve teaching and learning outcomes for all students.




In her remarks, Mrs Lai Koiki, Chairman of APEN, highlighted the importance of collaboration and innovation in preparing for the future of education. She said, “This conference has illuminated the fact that whether we are esteemed school owners, educators, administrators, sponsors, or exhibitors, we must continue to offer each other mutual support in navigating the ever-evolving educational terrain. Only through collective effort can we adequately prepare for the challenges and opportunities that lie ahead”.

The need for collaboration between stakeholders was further endorsed by Mrs Folasade Adefisayo, Former Commissioner for Education, Lagos State, who stated, “This is a time when collaboration amongst schools should take the forefront. A Collaborative structure is most ideal”.




The conference featured a variety of keynote speakers and panellists who shared their expertise on a range of topics related to AI and education. The highlights of the conference included discussions on the significant impact AI has on education and how its use will continue to grow in the coming years; how AI can be used to create new and innovative learning experiences; and how AI can ensure personalized learning aligned to the needs of individual students for better outcomes.

Mrs Bolanle Adewole, Chairperson, APEN Conference, stated, “Schools cannot afford to fail; they have the responsibility of shaping the future. Artificial Intelligence is a necessary compass that navigates the crossroads between efficient teaching and functional learning. APEN is at the forefront of helping schools embrace it whilst being mindful of its ethical considerations”.




In addition to the keynote speech and panel discussions, the conference featured several workshops and exhibits that allowed participants to learn more about AI and how to use it in their classrooms. Speakers cautioned that AI is a tool, and like any tool, it can be used for good or for bad, stressing the importance of using AI responsibly and ethically in education.



The conference concluded with a call to action urging participants to continue to learn and innovate in order to prepare for the future of education. Attendees were encouraged to be bold and visionary in their thinking and be willing to experiment with new technologies. They were also encouraged to collaborate with each other to ensure all students receive access to high-quality education, regardless of background or circumstances.



The recently concluded conference stands as a testament to APEN’s unwavering commitment to championing private education and nurturing a diverse network of private schools. Its mission is to elevate the quality provided by schools, thereby making a meaningful contribution to Nigeria’s educational landscape. APEN works to achieve its mission by advocating for policies relevant to its schools, implementing efficient systems to significantly reduce the number of out-of-school children in Nigeria, promoting open discussions, and collaborating with relevant stakeholders in the public and private sectors to bring about desired changes in the younger generations.

SOURCE:https://brandspurng.com/2023/11/13/apen-wraps-up-2023-impact-led-conference-with-call-for-collaboration-and-innovation-in-education/

As Africa’s biggest oil producer increases its oil output, Nigeria’s NNPC and Aiteo have formed a joint venture to introduce a new grade of crude called Nembe.


For many years, there have been output declines due to crude theft, attacks on pipelines in the Niger Delta, and a lack of investment. As a result, the Nigerian government has been facing significant fiscal deficits and declining revenue. However, production has increased recently.

The first crude marketing project of its kind to be entirely managed by Nigerian entities, the Nembe crude stream will be managed and marketed by a joint venture between state-owned NNPC and oil firm Aiteo Eastern E&P Co. Ltd., the companies announced on Tuesday.





Maryamu Idris, executive director of crude and condensate at NNPC Trading, stated at the Argus European Crude conference in London on Wednesday that “it is definitely the trajectory that we are going to follow.”


sabotage the result
An NNPC source told Reuters on the fringes of the conference in London that nembe production was added to the Bonny Light stream more than three years ago, but output was hampered by sabotage incidents on the Nembe Creek Trunk Line (NCTL).

He continued, “The nation has now succeeded in resurrecting Nembe as a distinct grade.” According to a statement from NNPC, the expansion enables Nigeria to export an additional two cargoes of 950,000 barrels of crude each month.

Two shipments totaling 950,000 barrels were sold to France and the Netherlands in October, marking the sale of Nembe’s first cargoes.

According to a person familiar with the situation, the first shipment of Nembe cargo was sold to Gulf Transport & Trading, based in the United Arab Emirates, which then loaded it onto the Suezmax tanker Maran Orpheus and headed for an unidentified destination in Fos, France.

Nembe comparable to preceding grades
According to Idris of NNPC, Nembe is comparable to other distillate-rich grades in Nigeria like Forcados, Bonga, and Egina.

She said that the low-sulfur grade is a strong contender to compete with Brazilian and Azeri crude grades for European refiners, commanding a premium over the global Brent benchmark.

According to the source, NNPC plans to increase nembe production from the current level of about 50,000 barrels per day to 80,000 barrels per day by the first quarter of 2025.

According to OPEC figures, Nigeria produced 1.39 million barrels per day (bpd) in September, but an October survey indicated that the country produces roughly 1.5 million bpd. However, the nation intends to increase output to



NNPC will provide Dangote with
According to sources last week, NNPC was scheduled to deliver up to six cargoes of crude oil to the much awaited Dangote oil refinery in December for use in test runs.



Nigeria imports nearly all of the refined fuel it needs due to low capacity and poor upkeep. The nation is now depending on the 650,000 bpd refinery that Africa’s richest man, Aliko Dangote, is building to fulfill its goal of eliminating fuel imports.

According to the first NNPC source, the refinery will run on crudes with an API gravity of 29 to 34 degrees.



The density of a crude oil is measured by its API gravity, which is usually between 15 and 45 degrees. Greater API denotes a lighter, less.


SOURCE:https://brandspurng.com/2023/11/09/nigerias-oil-sector-makes-progress-launches-new-nembe-grade/

The 2023 edition of Sterling’s Agriculture Summit Africa (ASA) has reached the penultimate stage with revealing of the top ten innovators to pitch for grants at the highly anticipated 5th edition of its annual event.

This year’s summit will be an incubator-style investors’ deal room tagged ‘AgroPitch.’. The shortlist comes as an outcome of an extensive screening process which saw the ASA assess thousands of submissions in its call for applications, with the final winners to be announced at the grand event scheduled for 08 November 2023.

Speaking on the shortlist, Group Head for Agriculture and Solid Minerals Finance at Sterling Bank, Dr. Olushola Obikanye, said that “The selection committee received a multitude of amazing submissions. However, we are confident that this shortlist of the ten agro-innovators presented uniquely transformative solutions that underscore a profound understanding of the critical gaps within our agricultural sector.”

The ASA 2023 grand finale event promises to be a memorable occasion, with a live pitch session, where the top ten 10 innovators will compete for the chance to secure grants and the possibility of accessing up to N1 billion in additional financing to expand their ventures, scheduled as key highlights to look forward to, as well as a keynote address to be delivered by Hon. Samson Bugama, the Honorable Commissioner of Agriculture, Plateau State.

This year’s iteration represents a historic milestone in the summit’s history, which stands as a prominent platform for showcasing promising agro-innovators, aligning with the ASA’s unwavering commitment to shaping the forefront of agricultural excellence both within Africa and beyond.

In keeping with the conveners’ dedication to support and finance agribusinesses across the continent, this year’s ASA edition will benefit numerous agropreneurs beyond the shortlisted finalists with consolation prizes to include indicative offers for advisory services and entrepreneurial education in collaboration with reputable learning institutions.

Conceptualized by Sterling Bank, this year’s ASA is organized in partnership with Leadway Assurance, Thrive Agric and Noor Takaful.


SOURCE:https://brandspurng.com/2023/11/07/top-10-agro-innovators-emerge-for-agriculture-summit-africa-2023/

MultiChoice, one of Africa’s major economic multipliers in the television sector has announced that through Africa Magic, it has successfully commissioned, produced, and acquired more than $85 million worth of local content over the last few years to create opportunities for young creators to earn a living from their work and for Africa to tell its authentic stories.


However, this substantial investment is under threat from piracy. As content distribution has evolved to encompass various devices and platforms, content piracy has evolved in tandem. Producers, studios, and rights-holders now find themselves in a technology arms race against pirates, striving to develop content-security strategies to protect their brand reputation, revenue, and the livelihoods of thousands who depend on the industry.

Speaking about the detrimental impact of content theft, Dr. Busola Tejumola, Executive Head of Content and West Africa Channels at MultiChoice West Africa, described piracy as unchecked theft that endangers the existence of jobs and the well-being of communities across Africa.

“We recently launched a continent-wide television campaign to emphasise how piracy erases African stories and jeopardises jobs in the production and creative industries. If piracy remains unchecked, it will result in fewer African stories being told, fewer local productions commissioned, and fewer opportunities for content producers.


“I appeal to our nation and our continent to unite against piracy and empower Africa’s creatives to earn a living from their talent, “she said.

In addition to its impact on the entertainment industry, Africa Magic’s contributions have also injected significant financial support into adjacent industries, such as travel, hospitality, construction, and manufacturing sectors, all of which are jeopardised by the scourge of piracy.

SOURCE:https://brandspurng.com/2023/11/07/africa-magic-invests-over-85-million-to-bolster-local-content/

Nollywood has numerous actors and actresses who wear different characters to entertain us in movies. The steady rise of Nollywood talents in recent years is remarkable, and this is down to the investment of platforms like Africa Magic in talent discovery and commissioning/licensing of movies and series that cast budding talents.


In celebration of Africa Magic at 20, here is a list of renowned Nollywood talents who rose to stardom on the Africa Magic platform:

Tobi Bakare: He’s no doubt one of the hottest talents around at the moment. Tobi rose to stardom on one of Africa Magic’s reality TV shows, Big Brother Nigeria. He won the AMVCA’s Best Actor in 2023 for his role in the blockbuster movie, Brotherhood. His first-ever movie role was in the Africa Magic original drama, Hustle. Tobi is also the lead character in the ongoing Africa Magic series, Slum King.

Tope Olowoniyan: She’s an actress with a fast-rising stock in the movie industry since she made her acting debut in 2015. Africa Magic audiences will remember Olowoniyan’s role in popular series such as Hush, Battleground, Tinsel, Riona, and Enakhe. These roles have earned her scripts on other projects in Nollywood. “My growth in Nollywood fundamen­tally was because of Africa Mag­ic. I cannot talk about my career without mentioning Africa Mag­ic,” she said while speaking about her acting career.


Femi Odugbemi: This popular producer is a perfect example of how Africa Magic elevated the art of indigenous storytelling in Africa. Odugbemi’s career success is hugely down to his works with Africa Magic which has seen him produce series such as Battleground and Tinsel. As a rookie producer in 2004, Odugbemi pitched his project, ‘Mama Put’ to Africa Magic, and secured $100,000 investment. That, according to him, was the turning point in his career. He then pitched Tinsel with co-producers, and the result is what we see today. Tinsel is currently the longest-running series on Africa Magic, with over 3000 episodes.


Gideon Okeke: He is one of the first beneficiaries of the Africa Magic investment in movie production and talent development. The actor got his first acting role in Tinsel, in 2007. His Tinsel performances earned him a nomination by Africa Magic for a role in the popular South Africa series, Jacob’s Cross. “Tinsel was the first film school I attended. My work on Tinsel inspired me to become the artist I am today,” Okeke said about his acting career.

Ireti Doyle: This movie star also owes her popularity to the Africa Magic platform. In a recent interview, the actress narrated how she almost didn’t go for the Tinsel audition, the show that shot her to stardom. Ireti Doyle is one of the longest-running cast members on the series with her lead role as ‘Shella’.

Nomzo Bassey: Battleground remains one of the most popular Africa Magic series of the last 20 years. One of the stars who hugged the limelight from the series is Nomzo. His role as Doctor Emeka earned him popularity. According to him, he became a popular face in markets and malls across the country. “Africa Magic made me a star,” Bassey said.

Chisom Agoawuike: This fashion model and ex-beauty queen rose to prominence for her role as ‘Halita’ in the widely followed Africa Magic series, The Rishantes. Chisom landed the role after an audition in Abuja, and the rest, as they say, is history.

Be part of Africa Magic’s elaborate celebration by staying connected to your DStv or GOtv. Download the My DStv or MyGOtv app or dial *288# to subscribe, renew, or upgrade your subscription.

SOURCE:https://brandspurng.com/2023/11/06/seven-nollywood-talents-who-rose-to-stardom-on-africa-magic/

British International Investment (BII), the UK’s development finance institution (DFI) and impact investor, today announced a US$26.5 million commitment to AFEX, Africa’s leading commodities platform, which currently operates over 200 warehouses in Nigeria, Kenya, and Uganda and serves over 450,000 farmers.

The investment will support structural improvements in Africa’s agricultural industry, which will significantly benefit smallholder farmers and lead to improvements in food security.

The signing of BII and AFEX’s new partnership took place today. It was attended by British Deputy High Commissioner in Lagos Jonny Baxter, BII Chief Executive Officer Nick O’Donohoe, and AFEX Group CEO Ayodeji Balogun.


BII’s investment will be used to build 20 modern warehouses in strategic locations in Nigeria, Kenya, and Uganda. Its capital will also scale warehouse technology and next-generation software that captures post-harvest pricing. Smart storage solutions have the potential to preserve the lifespan of harvested crops, and so increasing the volume of food available.

The additional warehouses will provide 230,000 MT of storage capacity, enabling up to 200,000 more farmers to access low-cost storage and maximise sales from crop harvests, potentially helping increase farmer incomes by more than 200 per cent. Supporting smallholder farmers to achieve a fair wage is vital to ensure they remain in operation, producing more and higher quality crops for local consumption.

Agriculture in Nigeria, Kenya and Uganda accounts for a quarter of GDP and employs 70 per cent of their populations – 80 per cent of whom are smallholder and subsistence farmers. Currently, farmers face a difficult financial outlook due to macroeconomic uncertainty, limited market access, and poor reliability of sales from crop harvests. Yields have fallen, and farmers’ incomes are increasingly affected by price hikes of agricultural inputs and extreme weather events.

BII’s capital will also be used to develop a soybean processing plant in Ibadan, the third-largest city by population in Nigeria, and a drying facility in Uganda. The construction of the storage facilities and soy processing facilities will generate over 700 temporary jobs and more than 80 permanent roles.


Commenting on the transaction, BII Chief Executive Officer, Nick O’Donohoe said, “The World Bank estimates that Africa’s food import bill has reached c.US$30 billion in recent decades[1]. This is why we need to back technology-driven companies like AFEX because they help reduce that import cost by supporting smallholder farmers to increase local food production, while also boosting their incomes.”

Speaking about the raise, AFEX Group CEO, Ayodeji Balogun said, “This investment from British International Investment is a landmark moment in our mission to revolutionise agriculture and elevate food security across Africa. By directing fresh capital towards the development of technologically advanced warehouses and critical facilities, we are significantly enhancing market access and income potential for smallholder farmers. In alignment with UN SDGs, our mission is to enable Africa to feed itself efficiently and sustainably. Today’s investment doesn’t just propel AFEX’s growth, it forges a more secure and prosperous future for an entire continent.”


British Deputy High Commissioner in Lagos, Jonny Baxter said: “I am proud of British International Investment’s support which will enhance agricultural productivity and bolster food security in Nigeria. The agricultural sector stands as a vital pillar to Nigeria’s economy, playing a significant role in job creation and investment potential. The UK provided early-stage funding to AFEX, and I am delighted to see the company grow with such success. We look forward to continuing to support Nigeria’s agriculture sector and the opportunities this provides for its economic growth.”



This investment will contribute to the United Nations sustainable development goal on Zero Hunger (SDG2), Decent Work and Economic Growth (SDG8) and Responsible Consumption and Production (SDG12).

SOURCE:https://brandspurng.com/2023/11/02/british-international-investment-commits-us26-5m-to-afex/

Lagos Free Zone (LFZ) the first deep seaport-based private free trade zone in Nigeria has won Industrial Champion category of the Global Free Zones of the Year 2023 awards by the fDi Intelligence, a service from the Financial Times. The fDi Intelligence monitors global greenfield foreign direct investments across sectors.

The award is in recognition of the leading industrial ecosystem provided by Lagos Free Zone as a Special Economic Zone for manufacturing in Africa. According to the special report released by fDi Intelligence recognizing the world’s best free zones for FDI, LFZ was recognized as the inaugural winner of Africa’s industrial champions category on account of its integration with a deep sea port that receives container vessels from around the world, creating new opportunities for manufacturers looking to export their goods.

“When it comes to staffing projects, manufacturers benefit from the company’s community jobs portal and a future training hub, which is dedicated to vocational skills that align with its priority sectors of food and beverages, pharmaceuticals, engineering, paper, chemicals and non-metallic minerals.” it stated.

Dr Olufemi Ogunyemi, Managing Director at the Nigeria Export Processing Zones Authority quoted “We are deeply excited about this development and congratulate the Lagos Free Zone team for their efforts. This recognition further strengthens NEPZA’s commitment to driving the Renewed Hope agenda with free zones as the cornerstone of our approach to drive investments into the country. We will continue to provide a conducive environment for businesses to thrive and contribute to our nation’s prosperity. We are excited about the opportunities that lie ahead”.


The newly appointed CEO of the Nigerian Investment Promotion Commission, Aisha Rimi, congratulated Lagos Free Zone and said “We are glad to see investment hubs like the Lagos Free Zone get global recognition and congratulate the team at Lagos Free Zone for being announced the Industrial Champions for the African continent at the Global Free Zones awards this year. We are committed to work constructively with public and private sector players towards the common goal of driving inward investments and contributing to the economic growth of the country.”

In his remarks, the Chief Executive Officer, Lagos Free Zone, Dinesh Rathi described the award as a testament to the commitment of the promoters to attract global manufacturers by providing a world-class industrial ecosystem and thereby create employment opportunities for Nigerians.

Rathi noted that the company is extremely delighted at the recognition and would continue to take giant steps that would attract both local and foreign investments in the manufacturing sector.

“At Lagos Free Zone, we make it possible for businesses to make “Make in Nigeria for Africa” by providing a world-class industrial ecosystem integrated with Lekki Port, Nigeria’s most modern and deepest seaport. We invite global and local manufacturers to unlock hassle-free growth in West Africa and beyond through this ecosystem. We humbly dedicate this prominent recognition to all Nigerians,” he said.

SOURCE:https://brandspurng.com/2023/10/26/lagos-free-zone-wins-industrial-champion-category-at-the-global-free-zones-of-the-year-2023-awards/

Syndicate Bio, a biotech platform company committed to advancing genomics and precision medicine initiatives across the world’s most diverse regions, announces its strategic partnership with the National Institute for Cancer Research and Treatment (NICRAT), the foremost institute that provides national leadership on cancer research, treatment and control in Nigeria.


Together, they have initiated the “Cancer Genome Nigeria” project, a study aimed at bridging cancer disparity gaps by studying the most prevalent cancers across Nigeria’s six geopolitical zones and 300+ ethnolinguistic groups.


Launched in September 2023 by Founder Dr Abasi Ene-Obong, alongside Co-Founders Dr. Jumi Popoola and Estelle Dogbo, Syndicate Bio is leveraging collaborations with governments, pharmaceutical companies, academia and other key industry stakeholders to deepen local precision medicine impact while generating invaluable datasets that improve global health outcomes and accelerates drug discovery and development. The strategic partnership will be a coordinated project to address cancer diagnosis and treatment in a game-changing way for patients in Nigeria. Through this project, the availability and accessibility of next-generation sequencing (NGS) based cancer tests in the country, would pave the way for more targeted therapeutics for patients in Nigeria. For long-term and transformative standards of care, participating physicians will also be trained in precision medicine to ensure they are positioned to provide tailored treatment solutions and support genetic counselling services to the patients involved in the program.

Cancer care management challenges are significantly higher in Africa than those in western countries. According to the National Cancer Control Plan, breast cancer mortality in Nigeria is alarmingly high at 51%, compared to 19% in the United States. Although the data is not conclusive for prostate cancer, only 45% – 55% of Nigerian men survive up to 5 years after being diagnosed, whereas in the UK and US, 85% and 97%, respectively, will survive their cancer for 5 years and more.1, 2, 3. The lack of personalised care solutions in Nigeria are contributing factors of those low survival rates. Additionally, this alarming disparity is explained by evidence showing that drivers of cancer causing mutations in Africans and the African Diaspora might be different from those in other non-African populations. Early detection of cancers and their mutational drivers, alongside targeted therapies will improve care management and survival rates in Nigeria and Africa at large. This partnership is set to pioneer the use of NGS technology in Nigeria to decode the genomic profile of prevalent cancers. This will provide patient-centric care, access to life-saving diagnostics, personalised genetic reports and therapeutics. As part of this study, the partnership aims to develop a research resource tool that will be useful for global preclinical and clinical cancer research, as well as promote the widespread adoption of targeted therapeutics in treating cancer in Nigeria.

Debuting with a pilot study involving 100 participants and sequencing the top oncogenes associated with solid tumours (breast, prostate, NSCLC, liver and colorectal cancer) in the country, the initiative is set to expand to up to 10,000 patients in the next 5 years.

Dr. Abasi Ene-Obong said: “The disparities in cancer care in Nigeria and across Africa, represent an ecosystem challenge that demands tailored solutions. Syndicate Bio’s approach forges collaborative engagement with existing healthcare systems and stakeholders as a means to drive local impact across Africa and inclusive advancements in global genomics. This is why our partnership with NICRAT is important for the advancement of cancer research and treatment outcomes in Nigeria, the impact of which will be felt across the world through the inclusion of diverse genomes in global cancer research. NICRAT’s reach will ensure that the benefit of this study is felt across all of Nigeria’s geopolitical regions and enable the delivery of precision medicine to patients in Nigeria ”.


In 2022, the Lancet Oncology Commission issued a report highlighting the alarming surge in cancer cases across Sub-Saharan Africa. The report projected a potential doubling of cancer-related mortality in the region by 2030, driven by incomplete cancer data and limited access to screening and diagnostics. This underscores the need for synergistic collaboration among various stakeholders as the linchpin for resolving this crisis.

Commenting on the partnership, Prof. Usman Malami Aliyu, Director General of the National Institute of Cancer Research and Treatment said, “Collaborating with technical partners like Syndicate Bio, is a pivotal moment in our research and treatment. This study, designed by and for Nigerians will change diagnostics and the long term care of our country’s cancer patients.”


This bold initiative will set the tone for ethical research at scale, provide real time benefits to patients and their caregivers and will help generate data to understand mutational signatures in cancers and their frequencies in Nigeria.


SOURCE:https://brandspurng.com/2023/10/24/syndicate-bio-forges-partnership-with-nicrat/

Empowering tomorrow’s culinary stars Commemorating the 2023 International Chef’s Day, 50 children from Nestlé for Healthier Kids (N4HK) beneficiary schools in Sagamu, Ogun State, had an immersive cooking experience with Nestlé Professional.

The Company believes that encouraging children to be creative with food motivates them to try out healthier food options.

Every year on International Chefs Day, Nestlé Nigeria and the Association of Professional Chefs Nigeria bring children together to participate in the creation of new recipes including fruits and vegetables.

The immersive events allow the children bring their personal touch and innovative ideas to the discovery of new ways of enjoying food without compromising nutrition.


The Association of Professional Chefs Nigeria has partnered with Nestlé over the
years in the company’s efforts to raise awareness about the importance of
maintaining healthy diets to help people imbibe positive eating habits for
healthier lives.


According to worldchefs.org, this year’s International Chefs Day celebration
themed, ‘Growing Great Chefs,’ aims to ignite the imaginations of children, encouraging them to explore the wonderful world of flavors, textures, and cultures found in culinary arts through early exposure to the art of cooking.

Speaking at the event, Funmi Osineye, Business Manager, Nestlé Professional,
said, “International Chefs Day provides us a unique opportunity to collaborate with teachers and guardians to enrich the nutrition knowledge of children within the communities where we live and work. We know that good food enables good life, and that habits imbibed early in life stay a lifetime with us.

We are therefore delighted to work with the Association of Professional Chefs Nigeria to
introduce children to the exciting world of culinary arts. Today’s hands-on experience will help them recall the lessons learned in the N4HK in-class sessions and who knows, in line with this year’s theme, we might just have great future chefs among us here today!”

Chef Belinda Esoimeme, representing the Association of Professional Chefs
Nigeria said, “We are excited to spend this time with children teaching them the
benefits of a healthy diet in a fun way. Prior to now, the focus was on particular
careers like Medicine, Engineering and Law which are great careers.

However, it is personally fulfilling for me to see young kids indicate interest in joining our noble profession. This hands-on experience will remain with them for a long time.

Every year, Nestlé Professional continues to raise the bar through it’s investment in the food service industry especially by supporting the development of Chefs and inspiring the next generation of Chefs. Giving children an opportunity to be involved in food is a necessary first step in raising the next generation of great chefs!”

The International Chef’s Day event program included various activities like the Junior Master Chef practical session which thrilled the children!

Guided by the chefs, the children were challenged to complete cooking tasks by
adding their personal touch to recipes. The showcase and presentation of their
creations were the highlights for the enthusiastic aspiring chefs.

One of the participants, Favour Elum, a Primary 5 student of Wesley School 1,
Oko, Sagamu, expressed her excitement on being selected to be part of the event, her first time on a factory tour.

According to her, cooking with her team members and the chefs was so much fun and she now looks forward to cooking with her Mum at home and to sharing what she has learnt with her friends in school.

The children were encouraged to share their learning and to take part in preparing meals with their families. Each participant received fruit coloring books courtesy of Nestlé Professionals, to serve as reminders of the fruits and vegetables used during the session.

This event is one of the ways Nestlé Nigeria contributes to its goal of helping 50 million children globally live healthier lives, through the Nestlé for Healthier Kids program, a global flagship initiative.

Since 2014, Nestlé and the Association of Professional Chefs Nigeria have partnered to deliver this laudable initiative to encourage children to form healthier nutrition habits for a healthier future.

SOURCE:https://brandspurng.com/2023/10/23/nestle-professional-inspires-next-generation-of-chefs/

Africa’s leading digital entrepreneur and Chairman, Zinox Group, Leo Stan Ekeh, has once again urged young business owners and startups in Africa to demonstrate a high level of integrity and diligence when executing government contracts as the quality of their country defines their future.


Ekeh made this call during a recent mentorship programme with a select group of African foreign-based postgraduate students in the latest edition of an annual lecture series aimed at grooming the next generation of certified entrepreneurs.

Speaking during the virtual session which was monitored online, Ekeh counselled the participants to shun the overwhelming temptation to treat government contracts as an avenue for overnight enrichment or sub-standard implementation, adding that this often has disastrous consequences. Citing the importance of ethical standards and principles as uncompromising foundations of a successful business, the Zinox boss lamented the disturbing tendency of young, impressionable entrepreneurs to get easily excited and throw caution to the winds, especially when it comes to executing government contracts.

Consequently, Ekeh, a Forbes Best of Africa Leading Tech Icon, sounded a note of caution, warning that these acts can irreparably fracture the trust reposed by the government in entrusting major projects to startups or even to other established firms with proven capacities in their respective countries, further resulting in capital flight and erosion of the giant strides recorded in local content development.


‘‘Government is the biggest spender in any economy. Some of you, while doing business, may get a chance to execute some projects for governments, whether at sub-national or Federal level. It is a call to service and an opportunity to prove the growing faith in our indigenous capacities.


‘‘Having the opportunity to execute a government contract must, therefore, be seen as a privilege and not as a chance to outrageously inflate figures, deliver shoddy outputs or unduly enrich yourself overnight. You must seize the opportunity to grow your social capital and open the doors for others to enjoy the confidence that has been reposed in you.

‘‘There is a spiritual commitment that should naturally come with such high-profile deliverables. As a matter of fact, it must be the signature of your business that you can be counted on to deliver excellent results for any contract you win, whether big or small. I have always emphasized the importance of building yourself as a personal collateral as an entrepreneur. It is the only way you can gain the confidence of your suppliers, partners and the people or establishments that patronize your business.

Ekeh lectured that it is a fact that doing things properly in some African countries sometimes attracts pains from competition who write frivolous petitions to security agencies to inconvenience the preferred company, but he advised them to stay on the path of honour and provide time to answer those queries as they come up, instead of compromising on quality. Using Nigeria as an example, he disclosed that for every big tech contract won by his company, they had always expected petitions from faceless blackmailers to authorities such as the Economic and Financial Crimes Commission (EFCC) and the Independent Corrupt Practices Commission (ICPC), among others. However, he advised his audience not to be deterred by these antics.

‘‘The only way to win is doing things right. I am lucky all my investments are in the tech sector and technology does not lie, so we always won,” he stated.

Urging the budding entrepreneurs not to lose hope because of the ongoing difficulties in the macroeconomic environment, Ekeh expressed optimism that the African economy would survive the present challenges and rebound stronger.

‘‘The current challenges in the economy are not new. We have witnessed similar cycles in the past. But our economy has always shown resilience to rebound from them. Also, you must bear in mind that the difficulties are not only local. The global economy is passing through a period of intense stress, further worsened by the conflict between Russia and Ukraine and potentially set to be impacted further by the latest confrontation between Israel and Hamas.

‘‘In times like these, the failure rate of startups and other businesses increase. However, difficult times also represent periods of great opportunities. It is your responsibility to sniff out those opportunities which abound around you and take advantage of them.

‘‘You must always remember that to succeed, you cannot take pleasure before pains. In setting up your business, you must have a clear roadmap and vision. Hype is good and gets you noticed but you must work very hard behind the scenes to fill up the blank spaces with substance. Otherwise, the hype will fizzle out and you will have nothing concrete to stand on. You must also remain spiritually strong, retain a healthy risk appetite, and rely a lot on your intuition and common-sense logic to make a success of your venture. Finally, never forget that your passion must pay your bills,’’ he concluded.

SOURCE:https://brandspurng.com/2023/10/16/nigerian-youths-must-execute-govt-contracts-with-conscience-ekeh-zinox-boss/

President Bola Tinubu has approved the appointment of a new Executive Vice Chairman of the Nigerian Communications Commission (NCC), the Postmaster General of the Nigeria Postal Service (NIPOST) and the CEO of Nigeria Communication Satellite Limited (NigComSat).

The new appointment, according to Ajuri Ngelale, the President’s Spokesman, is part of the new appointments made across multiple agencies under the Federal Ministry of Communications, Innovation, and Digital Economy.

Here are things to know about the new CEOs

Aminu Maida – The new Nigerian Communications Commission (NCC)

Aminu Maida has been appointed as the Executive Vice Chairman of the Nigerian Communications Commission (NCC).


Prior to this role, he served as the Executive Director of Technology and Operations at Nigeria Inter-Bank Settlement System Plc (NIBSS). Maida possesses a 15-year career spanning Fintech, Telecoms, and Enterprise Technology. He worked as the chief technological officer (CTO) at Arca Payments Network, a Senior Manager at Cisco Systems UK, and a Network Design Consultant at EE in the UK.

He holds academic qualifications, including an MEng in Information Systems Engineering from Imperial College London, a PhD in Electrical and Electronic Engineering from the University of Bath, and a Post Graduate Diploma in Entrepreneurship (FinTech Pathway) from Cambridge Judge Business School.

Nkechi Egerton-Idehen – The new MD/CEO of NIGCOCOMSAT

Nkechi Egerton-Idehen, with over 17 years of tech sector experience, was appointed as MD/CEO of NIGCOCOMSAT, succeeding Tukur Mohammed Lawal Funtua.

She has a strong background in sales and sales team management at global firms like Ericsson, Nokia-Siemens, and Meta, with a focus on Europe, the Middle East, and Africa. Her academic journey includes an Electronics Engineering degree from the University of Nigeria, an MBA from the University of Warwick (UK), and certifications from Harvard Business School, Yale School of Management, and Colombia Business School.

Nkechi has held numerous senior roles, excelling in strategy, sales, marketing, and fostering startup success. She is also an author, angel investor, and strategic advisor.

Tola Odeyemi – The new Postmaster General / CEO of the Nigerian Postal Service (NIPOST)

Tola Odeyemi was appointed by the President as the Postmaster General / CEO, to replace Sunday Adepoju.

Odeyemi is a Public Policy Professional with a background in Electrical and Systems Engineering.

She has demonstrated competence in the deployment of technology to accomplish policy/regulatory requirements and formulation of technology policy.

With over 15 years in the technology policy space, she has a proven track record of success in supervising technical teams and ensuring the execution of core objectives within the set organisation.

Odeyemi has extensive policy implementation advisory expertise in both government and private sector-led strategic implementation of frameworks for Public Sector, Technology projects, and Infrastructure financing.

SOURCE:https://brandspurng.com/2023/10/15/all-you-need-to-know-about-new-ceos-of-ncc-nigcomsat-and-nipost/

World Shoe today announced the opening of its inaugural factory to produce the first antimicrobial, eco-friendly footwear brand manufactured in Africa.

The production launch represents a collaborative effort among public, private, and civil service sectors to provide high-quality, low-cost products for retail consumers throughout African and international markets that prevent injury, promote hygiene and protect against debilitating disease.

World Shoe products will form part of an integrated bundle of healthcare services that address broader public health and environmental sustainability mandates. The versatile design of the footwear is intended to provide comfortable, breathable support in a variety of climates and conditions. Made from durable EVA foam and infused with antimicrobial and biodegradation agents, this footwear contributes to a holistic strategy for public health while reducing waste and the environmental impact of the footwear industry.


Through their social service partnerships and innovative WASH&WEAR humanitarian distribution model, World Shoe will directly support efforts by governments, charities, and health agencies to promote public hygiene and vaccine uptake, and better respond to natural disasters and other humanitarian crises.

“More than half a billion people around the world do not have reliable access to quality footwear, leaving them vulnerable to injury and diseases that perpetuate a cycle of poverty,” said Kojo Taylor, President and Co-owner of World Shoe Limited in Ghana. “We believe the new World Shoe factory will demonstrate how African innovation can propel African development and create change on a global scale. By creating a model to provide people with affordable, high-quality, eco-friendly shoes, we can support education, health and economic outcomes while protecting the environment.”


The factory launch supports the mandate of the President of Ghana and the commitment by the Ghanaian Government to promote economic investment and fulfill its global health partnership in the WHO Kigali Declaration of 2022.

The new factory offers an important blueprint for Ghana and other countries to support job creation and economic development in tandem with advancing important public health goals. The overall factory management and operation will be overseen by Ghanaians. “We must do everything to make this initiative succeed as it creates employment for the local community. I’m also excited that this provides a huge import substitution that will help strengthen the local economy,” said Honorable Thomas Nyarko Ampem, the Member of Parliament for Asuogyaman Constituency, Akosombo.

World Shoe is the vision of Manny Ohonme, a businessman and philanthropist raised in Nigeria who has two decades of charity experience delivering nearly 10 million pairs of shoes to people in need across 109 countries. “As a child growing up in poverty, I experienced the power of a pair of shoes to transform lives,” said Mr. Ohonme, who now serves as President of World Shoe. “Shoes give us dignity and allow us to realize our full human potential. From aid to trade, our goal is to leverage exceptional product design and manufacturing to deliver lasting positive change to people everywhere.”

An important element of World Shoe’s operational model includes plans to sell its products in North America, Europe and elsewhere at a price point that allows the organization to scale its social enterprise and humanitarian efforts. “We are creating an African brand for the world,” said Astor Chambers, VP of Marketing for World Shoe, Inc. and a veteran of Nike and Adidas. “We are fusing together a unique, sustainable product design with the ambition of a brand that stands for large scale social good. This will appeal to socially conscious consumers everywhere and has the potential to revolutionize how we achieve greater health and economic equity.”

World Shoe already has orders for 1.5 million pairs of shoes, vaulting the organization into the Top 20 social enterprises in the world.

SOURCE:https://brandspurng.com/2023/10/11/world-shoe-launches-new-factory-in-ghana/

Terra Seasoning Cube’s recently launched campaign, “Unwrap Joy, Unleash Taste,” has been honoured with the prestigious “Best Marketing Campaign of the Year 2023” Award at the recently concluded Marketing Edge Brands and Advertising Excellence Award 2023.

This prestigious recognition underscores the brand’s remarkable creative marketing prowess, innovation, impact, and its profound connection with consumers through this groundbreaking campaign.

Extending its reach across a wide spectrum of media channels, the “Unwrap Joy, Unleash Taste” campaign has captivated consumers and industry experts alike. With its commitment to elevating everyday cooking experiences, Terra Seasoning Cube’s new campaign has inspired a movement centered around the joy, taste, flavour, aroma, and versatility that it brings to the kitchen and the unique palates of Nigerians.

According to the organizers of the Marketing Edge Brands and Advertising Excellence Award 2023, the award is a recognition and celebration of the brand’s odyssey to becoming one of the most sought-after seasoning cubes in the Nigerian market.


“The Terra Seasoning Cube ‘Unwrap Joy, Unleash Taste’ campaign seamlessly combines innovation, compelling storytelling, a profound understanding of its audience and an effective multi-channel integration, guaranteeing engagement that transcends boundaries and resulted in an unprecedented success story” he said


Probal Bhattacharya, Chief Marketing Officer, TGI Group, upon receiving the awards, stated that he was immensely proud to receive the ‘Best Marketing Campaign of the Year’ award for Terra Seasoning Cubes Campaign.

“We set out to create a campaign that not only showcased our product value but also connected with our audience at a deeper level. Winning the Best Marketing Campaign of the Year award validates our effort and motivates us to continue pushing boundaries in the seasoning cube category” He said

He reiterates further that the campaign was creatively and carefully crafted to ensure that consumers realize that cooking doesn’t necessarily have to be a chore but a moment of joy and expression of creativity, while encouraging consumers to experience the sheer joy of cooking a tasteful meal with Terra Cube.

The “Best Marketing Campaign of the Year” award adds another accolade to Terra Seasoning Cubes’ growing list of achievements, cementing its position as the fastest-growing brand in the seasoning cube market.

Terra Seasoning Cube is made up of wholesome, carefully sourced essential ingredients specially designed to meet the discerning Nigerian consumers’ needs in every meal, offering great taste, flavour and aroma for that unique cuisine experience. Every meal cooked with Terra Cube guarantees an enjoyable meal and a rich signature homemade taste experience. Available in Beef, Chicken, Shrimp and Jollof flavours, in various consumer-friendly pack sizes nationwide.

Tropical General Investments (TGI) Group is an international investment and holding company with diversified interests and investments across Africa, The Middle East, Asia and other emerging markets. TGI’s investments focus on driving inclusivity and value addition using locally sourced raw materials, state-of-the-art manufacturing facilities and a highly skilled workforce to produce world-class products that are consumed both locally and exported to global markets. Across markets, TGI Group owns over a hundred leading brands in Fast Moving Consumer Goods, Agricultural Inputs, Industrial Chemicals, Homecare products and Pharmaceuticals.

SOURCE:https://brandspurng.com/2023/10/08/terra-seasoning-cube-wins-coveted-best-marketing-campaign-of-the-year-2023-award/

Amo Farm Sieberer Hatchery Limited, the producers of Noiler dual-purpose chicken breed (for both meat and eggs) for affordable nutritional protein consumption to Nigerians in line with the Federal Government food security initiative, joins the nation in marking her 63rd Independence Day Anniversary.
As a reputable organisation, it is poised to improve rural protein consumption and create a sustainable source of income for rural women in Africa, with Amo Farms being the major driver of small-scale poultry farming with critical roles in ensuring food security and nutrition, while providing the Noiler protein consumption to boost Federal Government’s stance on food security for the well-being of the citizenry for a progressive nation in agricultural development.
While reiterating his company’s commitment to the provision of affordable food protein to Nigerians through agricultural initiatives, Dr Ayoola Oduntan, the Group Managing Director of Amo Farm Sieberer Hatchery Limited declared his company’s total support for the Federal Government food security initiative and the state of emergency recently declared to address food sufficiency in Nigeria.
He added that the occasion of Nigeria’s independence celebration should resonate with our patriotism and rededication to our national developmental goals which our company is entirely committed to through agricultural initiatives that would erase the traits of malnutrition in Nigeria.

Dr. Oduntan stated that the well-being of Nigerians should be a collective effort by the government and the private sector, in order to achieve the desired impact, considering the enormous task involved. “This challenge has inspired Amo Farm’s strategic role in supporting 1.4 smallholder farmers in Nigeria and Africa to partake in small-scale poultry farming in Noiler, the dual purpose yield high-quality chicken,” he said.
Noiler is a genetically improved dual-purpose chicken breed that is similar in looks and taste to the native chicken, but is resistant to diseases, and produces four times more eggs and three times more meat.
It was developed by Amo Farm Sieberer Hatchery Ltd. (ASFH) after several years of research through a pedigree breeding and selection programme, along the lines of the indigenous chicken, which is the chicken of choice in Nigeria because of its distinctive taste and texture.
AFSH is the leading producer of eggs, point-of-lay pullets, cattle, and fish in Nigeria, with a strong commitment to produce a dual-purpose chicken to help solve the problems of poverty, infant mortality, child malnutrition and gender inequality. This would be achieved through a chicken which would provide meat and eggs as protein for the whole family, and primarily be reared and sold by women, thereby improving their status and decision-making power in the rural community.


SOURCE:https://brandspurng.com/2023/10/02/amo-farms-celebrates-63rd-independence-day-set-to-boost-government-food-security-initiative/

The Nigerian authorities are leading the charge in the control and regulation of flaring gas, looking towards eliminating the need for routine flaring over the next few years. A key component in that challenge is accurate measurement.


Fluenta, the global leader in ultrasonic sensing technology for measurement of flare gas, has completed work on the Dangote Refinery in Nigeria – Africa’s biggest oil refinery – to install 18 ultrasonic flare gas meters on large pipelines around the plant.

The Dangote Refinery stands at the vanguard of Africa’s and Nigeria’s moves towards energy self-sufficiency. The West African nation currently imports refined petroleum products for its own use, even though it is Africa’s biggest oil producer.



Dangote Refinery, the world’s largest single-train refinery, which began operating in May 2023, is capable of refining 650,000 barrels of oil per day — enough to meet Nigeria’s daily fuel supply requirements, with a daily surplus of 38m litres of refined products, already earmarked for export.

Nigeria is positioning itself as a world-leader when it comes to reducing its emissions, and flaring – the controlled burning or combustion of excess or waste gases that cannot be processed or captured for productive use – is a safety and environmental practice employed in the petroleum industry to prevent release of potentially harmful or combustible gases into the atmosphere.


Flare measurement in a refinery is essential, from a regulatory and environmental law compliance perspective, and for accurate emissions monitoring.

Fluenta spent more than four months working with its exclusive Nigerian representative, Daptem Engineering, and the Dangote project team to deliver a workable, accurate and reliable flare measurement solution.

Whilst it’s not unusual to have high levels of customisation associated with such installations, the wide variety and sizes of pipelines, which ranged from 18” to 90” diameters presented a unique engineering challenge. Larger pipelines make it difficult to measure accurately as the acoustic pulse has further travel which could weaken it and lead to less accurate readings. In addition, flared gas expelled through these pipelines is high in CO2, a particularly difficult gas to measure using ultrasonic technology.

The team implemented a multitude of innovative, bespoke solutions, each considered on a case-by-case basis, to ensure accuracy of the system.

Under current Nigerian law, companies refining oil and gas must pay a ‘tax’ for flared gas, to encourage an overall reduction in flaring, underlining the importance of Fluenta’s accurate, trustworthy flare measurement and management.

Radek Kurkowski, director at Fluenta, says: “Flare gas measurement and control is vital to ensure compliance with environmental regulations and to help identify potential safety hazards. This is especially true at a plant on this never-before-seen scale and with the world’s largest flare pipe.

“Delivering this solution meant some close work with our local partner and the client project team, and we are delighted with the end result – which will support bringing energy security to Nigeria and the wider Africa region. Our team used a range of state-of-the-art technology, adapted meter software and special pipe gaskets and ball valves to deliver the pipe flare gas measurement solution.”

“Fluenta’s work stands as testament to the power of innovation, creative team work and a desire to always meet the client’s needs. We are extremely proud to support the domestic security of energy supply in Nigeria.”

Fluenta has deep experience of working in Africa. In 2017, the company was approached by an International Oil Company (IOC) working in Nigeria, who were looking for a reliable flare measurement solution. Fluenta developed bespoke solutions in response to the IOC’s requirements, which were installed in 2019. Since then, the IOC has ordered an additional 32 Fluenta flare measurement meters. Fluenta has now been awarded preferred supplier status and all flare gas flowmeters on the IOC’s assets have been replaced (or are in the replacement process) with the Fluenta solution.

SOURCE:https://brandspurng.com/2023/10/03/fluentas-technology-aids-nigerias-flare-gas-reduction-efforts/

Lagos NIPR, in collaboration with Upticomm Marketing Company, calls for registration for the 8th Lagos Digital Public Relations Summit, which will take place at the Sheraton Lagos Hotel from October 18–19, 2023, with the topic Reinventing Public Relations Proficiencies with AI.



To learn more and sign up to attend the Summit, interested marketing communication professionals can visit the website at https://lagosdigitalprsummit.com/. For streamlined registration on mobile devices, a unique QR code has been developed.



The investment to enroll is one hundred and fifty thousand naira (N150,000) per person. However, a discount of ten thousand naira (N10,000) would be given for payments made before Friday, October 5, 2023, at the latest. Attendees will earn a Certificate of Participation and the coveted honorary Lagos Digital PR Ambassadorship.



This edition is essential training for young and mid-level communication practitioners, especially millennials, Gen Z, and young-minded Gen X, are aspiring to leverage AI applications to improve their efficiency and remain competitive. The Summit will outline several solutions and provide details on how they can move forward in using AI technology to create better content that engages a multi-channel audience while building trust and reputation.

This hybrid edition will feature daily keynote sessions, fireside chats, masterclasses, and much more. The two-day Summit brings together senior and intermediate marcomms professionals and is organized in collaboration with technology companies specializing in Internet-related services, social media, and social networking services, including Google, Microsoft, and Facebook, and leading digital marketing communications firms.



The annual Lagos Digital Public Relations Summit is the premier experiential gathering of communicators focused on achieving collective intelligence to equip and capacitate participants with high-level digital public relations strategies, tactics, and how-tos so they can do their jobs better and lift their social media campaign results.

SOURCE:https://brandspurng.com/2023/09/27/nipr-calls-for-registration-for-8th-lagos-digital-pr-summit/

The President Bola Tinubu-led Federal GovernmentFederal Government has rebranded Npower to Renewed Hope Skills Acquisition Programme.

The new Minister of the Ministry of Humanitarian Affairs and Poverty alliviation Dr Betta Edu has been working to restore the lost glory of the Npower programme since she was sworn as Minister.

Lately, the Npower programme which was initiated by the Buhari Administration has received backlash on poor management. The Beneficiaries are being owed 8 months of unpaid stipends.

In view of this, the Honourable Minister stated that the Npower programme has totally been overhauled and will be upgraded so that the Beneficiaries can be truly empowered and Nigeria youths be engaged.

Dr. Betta Edu says that it will not be business as usual! there will be no sleeping on duty under the AC in the office. We will take the Programmes to the field for those in need to benefit.

To make this possible, the Honourable Minister Dr Betta Edu, announces the following appointments in line with President Tinubu’s directive to restructure the social safety net Programme to address the expanded mandate of the ministry.

The appointed persons will join her team in implementing President Bola Tinubu’s Renewed Hope Agenda aimed at providing succour to those affected by humanitarian crises and eradicating multi-dimensional poverty In Nigeria:

1) National Coordinator NASSCO- Hon Abdulaziz Danladi

2) National Cash Transfer Office NCTO: Head of the office – Dr Micheal Ajuluchukwu/p>

3) NCTO Deputy Head of Office: Dr Janet Ekpenyong

4) National Programme Manager, Youth Empowerment Empowerment and Social Support Operations (YESSO) – Richard Romanus

5) National Communication manager NSIP – Hon Jamalu kaburu

6) National Programme Manager, Renewed Hope Shelter Programme for Refugees, Poor and Internally Displaced Persons- Hon Chidinma Makuachukwu

7) National Programme manager, Grant For Vulnerable groups – Hon Thalis Apalowo

Programme Manager, At Risk Children Programme- Hajia Salia Sanusi Yusuff

9) National Programme Manager, National Homegrown School Feeding Programme (Renewed Hope Home Grown School feeding and End Hunger programme)- Hon Mrs Obande

10) Government Enterprise and Empowerment Programme (Renewed Hope MSME Loan Programme)- Hon Dr Joseph Nkang.

11) Programme manager- N-Power Programme (Renewed Hope Skills Acquisition Programme – Dr Akindele Adekunle Egbuwalo

12) Renewed Hope IDP Refugees out of School Programme (National Alternate School Programme )- Dr Mrs Etcheri Ansa

13) National Project Manager, Community and Social Development Programme- Hon Olubunmi Bello

The Honourable Minster of Humanitarian Affairs and Poverty Alleviation, Dr. Betta Edu, remains the Chairman, of the National Social Safety Net Coordinating Office(NASSCO) Management Team, while the Secretary of NASSCO Management team is Hon Abel Enitan, the Permanent Secretary, Ministry of Humanitarian Affairs and Poverty Alleviation.

The Minister charges the new appointees to bring their wealth of experience to bear in their new offices as there will be no room for excuses or failure, in the actualisation of the Renewed Hope mandate and in moving Nigeria Forward.

SOURCE:https://brandspurng.com/2023/09/29/fg-rebrands-npower-to-renewed-hope-skills-acquisition-programme/

The refreshed logo signifies a renewed and strong focus on consumer privacy and enhanced safety in communication; The overall design maintains the signature ‘True blue’ colour with an icon that establishes a distinct identity, thereby protecting our users from copycat and imposter apps.

Truecaller today announced a corporate rebranding and launch of a brand new app icon that will be instantly recognisable on the Google Play Store and Apple App Store. The timing of the new brand identity aligns with a significant transformation taking place in the digital space. At the heart of this rebranding is Truecaller’s renewed sense of purpose, energy and enthusiasm.

Commenting on the announcement, Alan Mamedi, Co-founder and CEO, Truecaller said, “We are excited to unveil our new brand identity and logo. It signifies our continued commitment to our users and our focus to constantly evolve and improve, every day.”

“Our mission, to protect communication for all, is what guides us to develop new anti-fraud solutions like Search Context and engineer improvements to improve user privacy.” He added.

As part of this refreshed identity, Truecaller users also get a powerful new anti-fraud feature called Search Context, as a part of the Truecaller AI Identity engine. While looking at the search results for any number, Truecaller users will be instantly notified if the name for the number has been recently changed or is being changed frequently. The app also classifies this contextual message into three colour categories: blue, for a neutral change, yellow, which indicates a potentially suspicious name change and finally red, indicating multiple and frequent name changes which are highly indicative of fraudulent and scammer activity. This message will be shown to all Truecaller users on all search results across Android, iPhone and Truecaller web.

The new branding identity is orchestrated by leading global brand consultancy, Interbrand and it will be rolled out across the globe over the coming weeks.

SOURCE:https://brandspurng.com/2023/09/26/truecaller-unveils-a-new-brand-identity-and-upgraded-artificial-intelligence-ai/