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If you logged in to the Google Analytics account and observed a sudden spike in sessions, the chances are that bots and referral spam have hit your website. At a glimpse, you may feel that it will get you sales and leads, but looking closer at a source of the sessions will give you an idea of where the traffic is coming from. Spambots are mainly responsible for low-quality website traffic
. Jack Miller, the Semalt
Senior Customer Success Manager, says that in recent years, more and more webmasters have complained that referrer spam bots crawl their sites and it looks like the real individuals have visited your web pages. The black hat SEO and negative spam bots can skew your Google Analytics data in a large number. Moreover, these bots appear as they visited your site multiple times but the bounce rate is 100%. You are provided with no positive data, and your site's ranking starts decreasing day by day.
What is a Spam Bot?

Bots are automated programs that have the ability to execute actions without any manual input. A bot is responsible for carrying out a number of jobs that a real person can complete within hours, days and weeks to complete. Bots take only a few seconds to accomplish multiple tasks at a time and are created to visit your site unnaturally.
The Difference between Illegitimate and legitimate bots

The legitimate or genuine bots belong to the search engines such as Bing, Yahoo, and Google. They can index your website and shows up all your pages in the search engine results. These bots do not harm your site in any way, while the illegitimate bots are meant to harm your website. It looks like they visit your site and can get you lots of views, but they are not site-friendly and are called as negative bots. The most common and famous spam referral bots are event-tracking.com, free-share-buttons.com, social-buttons.com, darodar.com, and get-free-traffic-now.com.

There are some variations around these websites, and their URLs appear in the Google Analytics accounts automatically. If you follow their URLs to know more about these companies and their advertising packages, the chances are they will harm your website. For instance, if you see a referral spam (see-your-website-here.com) in your Google Analytics account, you should eliminate it as soon as possible.
How to block spam bots in your Google Analytics account?

Almost all spam referral sites are big offenders and should be gotten rid of as soon as possible. If you come across a new referral spam in your Google Analytics account, you should filter it out, but the downside of this procedure is that the bad bots will keep visiting your website again and again. It means they will take up your server's resources and will impact the loading speed of your site. However, it is possible to use the .htaccess file to block all the spam websites. It's worth saying that the .htaccess file is a powerful way to block an entire suspicious site.

The first step is to insert a specific code in your .htaccess file. If this file is not working correctly, you should upload a new .htaccess file to the root of the domain. Another quick and easy way to fix spam bot is by creating advanced filters in your Google Analytics account. Log into your account and click on the Admin tab. From this, you should go to the Create New View option, and under the reporting view name section, you will see a Spam Free button. Here you have to click on the New Filter option and don't forget to name your filter.

If you don't use the internet, the chances are that spam filters will flag your emails. Igor Gamanenko, the Semalt
Customer Success Manager, states that one of the major reasons why it's tough to prevent emails from going to spam is that the spam is more rigorous than your inbox. Almost all ISPs use multiple spam filtering techniques, and some of them utilize creative and unpredictable ways to combat spam. Here are the tips to improve your email delivery within a few minutes.
Focus on good and engaging content

Focusing on high-quality and informative content is important. If the content is valuable to your contacts, they will definitely love to read your emails on a regular basis. Make sure you send them quality stuff to read, and it stays fresh, interesting and topical for maximum exposure. If you repeatedly sent promotional and useless stuff to your contacts, they might block your email ID, and you will have to face deliverability declines.
Remove all inactive contacts

If your email communication is unwanted, your major ISP will deliver it. And if you send emails to various inactive contacts who don't even bother to read your text, it's better to remove those inactive connections as soon as possible. You should routinely cleanse the subscribers from the list and divide them into segments as per your requirement. Various engagement management tools are available to make your work easier. You should send emails to the contacts who have had been active in the past six months and make sure you add new subscribers to your email list on a regular basis.
Review the signup process and think of the subscribers

You should always review your signup procedure and try to put yourself in your subscribers' shoes. If you send them content they had never expected, the subscribers will not read it and may mark it as spam. That's why you should use professional or friendly language in your content and give it an engaging and useful look. There is no need to change your template and logo over and over again because this could confuse your recipients and they might file spam complaints against your company.
Avoid sending graphics and images to emails

Sending graphics and images in the emails can irritate your subscribers especially when the pictures are large sized. If you want to send some photos, you should design your own pictures or write the email text in the form of graphics, giving it an appealing and attractive look. On the other side, you are better to send plain text emails to your subscribers.
Send targeted, personalized and triggered emails and blast the campaigns

If you want to generate leads, you should send targeted and personalized emails to your subscribers. Most often, this trend is identified as spam, but if your content is useful and engaging no recipient will mark you as spam. At the basic level, you should send welcome messages to all your subscribers and keep sending them promotional emails once in a week to keep their attention intact season after season.
Final thoughts

Your primary focus should be made on a list of active contacts. You can send them promotional emails, but the text should not be meaningless or odd. If you focus on quality, the chances are that your contacts will turn into happy customers.

Spam skews data and spoils it so that it can no longer provide you with useful insights about user behavior and your website's performance. It is more impactful to sites that receive less traffic (because if significantly alters the data) than it is to bigger companies that get thousands or millions of views.

Spam in Google Analytics will almost always appear in the "Pageviews" or "Referrals" sections. You can spot them by their suspicious URLs or their names. For instance, what does darodar mean in Google Analytics? The name 'darodar' automatically suggests that your site has been spammed.

Over this year, a rising number of "Referrer Spam" has been tracked within GA. Analyze your visitor data over the last one year and check to see visits from websites like Get-Free-Traffic-Now.com, darodar free-share-buttons, and other similar sites. Your website and almost every other randomly selected site will most likely find these bots in their Analytics. Artem Abgarian, the expert from Semalt
explains how to deal with spam in Google Analytics to prevent them from ruining your data.
Spam in GA usually comes in two main ways - Ghost Referrals and Crawler Referrals

Ghost spam inflates a site's visitor data without visiting the site. They do this by executing the site's GA tracking code and sending it to the GA server directly. The challenge posed by ghost referrers is that they cannot be blocked using your .htaccess file since they don't access the site physically. Ghost spam is usually removed from Google Analytics through filtering.

Crawler referral spam physically visits your site and crawls your webpages. Due to the crawling activities of this bot, your GA report shows like you had a number of visitors originating from third-party domains and they spent a good amount of time interacting with your site.

Crawler spam can visit your site momentarily from time to time. As a result of this behavior, you see unexplained peaks and dips in your traffic data. These bots ignore rules laid down in your robots.txt file. But unlike ghost spam, you can eliminate crawlers by blocking them in your site's .htaccess file which blocks traffic from specific domains and prevents them from reaching your site. Using filters can also help to get crawler spam out of your GA. This is done by excluding the referrer sources you have identified as spam.
What's the idea behind spam and how does it affect your site?

It is important to note that spam can be sent to any site because the main aim of referrers is to lure any web user into clicking them. That's the entire idea behind spam so don't get worried that they might steal your data or something. Most referrers are only after driving traffic to their sites. They bank on people's curiosity, knowing that you'd be inclined to check whatever appears in your GA. Now you know why you should not click any unknown URL in the "Referrals" and "Pageviews" sections of your GA report.

The main effect of spam on your site is skewing your data, or spoiling the accuracy of the information Google Analytics provides. Crawler spam adversely affects your site's bounce rate because the bots always have a bounce rate of 100%. If there is crawler spam in your GA, it definitely means that your bounce rate has been inflated.

There are notorious spam referrers that send malicious code such as viruses. This is another reason to avoid clicking the URLs of referrer spam in Google Analytics.

Even after setting filters and doing everything else to keep referrer spam from your GA, it's important to revisit your data regularly to check whether there have been new suspicious domains. Whenever you find such, add them to your filters and your site's GA reports will become more accurate and useful.

Analytics spam is not a new issue, but most recently it has become far more dangerous than ever. Here the leading expert from Semalt Lisa Mitchell, is going to explain some ways of blocking and removing Google Analytics spam. You would also get an idea of how they impact your sites.

The first thing you would have to know is that analytics spam comes in different forms: ghost spam and bot spam. Both of these forms impact your Google Analytics to a great extent. Therefore, the way to deal with them should be different, and your focus should be on how to remove them by the whole.
What is Bot Spam?

Bot traffic or bot spam is more common and dangerous than you would ever expect. In recent months, it has infected more than two billion websites due to low-quality traffic. Not all of the bots are dangerous or bad, though. Google, Bing, and other big
search engines depend on the search bots when it comes to crawling and indexing the content on the websites. The commercial crawlers such as SEMrush, Pinterest, feed fetchers such as FeedBurner, Twitter, as well as and monitoring bots such as WordPress, Uptime Robot, are all good to go with. But you should do your best to get rid of spam bots that tend to ruin your site to a great extent.

Spam bots or crawler spam are the programs that are designed to automate different tasks, such as stealing your content and data, server jacking, spamming of comments, phishing attacks, and DDoS attacks. They fall into different categories, such as hacking tools, impersonators, spammers, and scrapers. Impersonators are those that use false identities to bypass your security measures. They are used to deploy DDoS attacks. The second type is the hacking tool, which is used for distributing different malware and viruses. Two years ago, Google claimed that 200 percent websites were hacked due to this issue. Scrapers are widely used for stealing web content and data. In most cases, the stolen articles are republished on other domains and forums. Spammers make use of bots to spread promotional content in the form of phishing links and comments.

There are different ways to block and remove bots and spam. Some of them have been discussed below.
Automatic Bot/Spider Filtering Feature

This feature was introduced by Google a few months ago. It lets you check and block the traffic that is coming from unknown IP addresses. You can easily get rid of spiders and bots with this type. You can create filters on the IAB/ABC International Spiders & Bots lists. The auto-filters is the most powerful defense against bot spam as various sites have been benefited from it already. It is easy to implement and gives you excellent results.
Block Bots Using .htaccess

Another way is to block bots using .htaccess files. This auto filter feature helps remove the bots visits your Google Analytics. It prevents the arrival of bots, but it cannot be a permanent solution for your website. If you have any confusion or questions about the solutions provided here, you may get in touch with us through the comment section below.