Transsion Holdings, manufacturer and maker of Tecno phones, has emerged as the leader of smartphone sales by volume in Africa, surpassing Samsung and Apple, according to a recent report.

The report by Hong Kong-based firm Counterpoint Research revealed that Tecno smartphone shipments grew by 77 per cent year on year in Q4 2023.

This growth helped Transsion surpass Samsung and Apple in sales across the Middle East and Africa for the first time.

According to the report, Tecno’s sales were primarily driven by smartphones priced around US$150. Some of these phones include models such as the Tecno Pop 7 and the Camon 20 Pro that have become popular with consumers.

The report also noted that Tecno had already surpassed Samsung in African sales since 2020, thanks to the successful launch of phone models in the lower price band and continued market spending.

Yang Wang, a senior analyst at Counterpoint Research, explained that the growth Transsion enjoyed in 2023 was as a result of the improved macroeconomic environment across most countries in the region.

Wang added that Tecno dominated the smartphone market with its continued investments in marketing and channel penetration, alongside ambitious plans to launch high-end smartphones such as foldables and flip phones, leading to increased visibility and credibility among audiences.

The report noted that Tecno, Infinix and iTel together accounted for 48 per cent of the smartphone market in Africa in 2023. Tecno's market share in 2023 was 26 per cent, while Infinix and iTel had 12 per cent and 10 per cent market shares, respectively.

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Global innovative brand TECNO just confirmed to be one of the first smartphone manufacturers to offer Google’s Android 14 Beta release and will run it on its latest launched CAMON 20 series this fall, bringing a range of upgrades and enhancements to elevate the CAMON 20 series’ total experience to greater heights. Android 14 aims to further enhance the CAMON 20 series’ user experience by delivering a host of privacy, security, performance, and user customization updates.

“Guided by its brand essence of ‘Stop At Nothing’, TECNO is committed to unlocking the best and newest technologies for forward-looking individuals from hardware and design innovations to the latest software developments. As such, we’re delighted to be continuing our long-term partnership with Google to bring Android 14 Beta to the newest CAMON 20 Series, which allows our users to be among the first to experience the pleasures of the new features on Android 14.” said Jack Guo, General Manager of TECNO.

The recently launched CAMON 20 series delivers a winning combination of high-performance photography, unique design elements and an outstanding user experience. Featuring 5000 times/second Sensor-Shift OIS Anti-Shaking Technology and a 50MP RGBW Ultra-Sensitive Sensor, CAMON 20 Premier 5G is a master of both nighttime photography and steady portrait video. Meanwhile, TECNO’s MUSE Design Award-winning CAMON PUZZLE Deconstructionist Design sees the CAMON 20 series challenge the industry’s traditionally minimalist aesthetic, fusing three-dimensional ribbed Magic Skin and advanced ceramic material in an innovative back cover.

Delivering a host of upgrades for privacy, security, performance, and user customization, the Android 14 Beta will help to further enhance the CAMON 20 series’ user experience in ways such as -

● Higher Privacy Level - Starting with Android 14, apps with a target Sdk Version lower than 23 cannot be installed, making it harder for malware to avoid such security and privacy improvements. Ultimately, it serves to help improve security and privacy for smartphone users.

● Longer Battery Life- Android 14’s updated functionality enables the system to better handle the background tasks, downloads, and uploads, etc., which in turn improves the system efficiency to reduce power drain for longer battery life.

● Larger Fonts and Smarter Scaling - To provide low-vision users with better accessibility options, Android 14 allows larger font scaling. A non-linear scaling curve strategy ensures large text and small text elements scale at different rates to prevent large elements from scaling too much, while also preserving the proportional hierarchy between elements of different sizes.

TECNO becomes the first to launch”Magic Skin” in Africa, which is one of the newest and innovative materials on smartphone design across the industry

Global innovative technology brand TECNO just unveiled its latest breakthrough on material innovation in smartphone design – the “Magic Skin” in Africa, making it the first to bring this innovative materials to African consumers. It is a brand-new material technology which promises to create phone backs that are skin-friendly, stylish, and easy-to-clean.

This new material will be integrated into the body of TECNO’s phones and applied to CAMON, SPARK and POP series, ensuring African consumers stay abreast of the global trends on smartphone design innovations.

Magic Skin boasts a sleek and stylish design that features a delicate texture, a softer touch, and a better color effect. The vivid colors and vibrant patterns of the phone back cover make it super chic. TECNO has meticulously tailored Magic Skin to suit the distinctive positioning of each product line, giving each product its own unique style.

The design is the outcome of extensive user research. TECNO designers carried out multiple rounds of surveys among thousands of African consumers to obtain insights into their aesthetic preferences and functional demands. The team then refined every aspect of the process, from perfecting the color implementation to scrutinizing the quality of the patterns.

Moreover, Magic Skin has been engineered to reduce the weight and thickness of the back cover while maintaining durability and practicality. This creates a more seamless integration with the phone, resulting in a comfortable grip.

Dense Molecular Structure Provides Stain Resistance

The benefits of Magic Skin extend far beyond its aesthetic appeal. It is not only visually pleasing, but also easy to clean. To achieve optimal performance, a variety of materials were tested and evaluated. The final launch of Magic Skin is a unique blend of polymers and micro-particles that create a very dense molecular structure.

This dense molecular structure makes the material resistant to stains and spills, making it perfect for everyday use. Whether you spill coffee or wine on your phone case, Magic Skin can be effortlessly wiped clean, without leaving any residual marks or stains.

Furthermore, the advanced manufacturing process also ensures that Magic Skin can withstand extreme conditions. The material is not only waterproof, but also resistant to abrasion, and can maintain its stability in extreme temperatures ranging from -40°C to 70°C. In laboratory tests, Magic Skin has demonstrated its superiority in various aspects, such as resistance to denim fabric abrasion, prevention of lipstick and perfume stains, and protection against UV light exposure.

Don’t Stop Creating for Consumers

By introducing Magic Skin, TECNO once again demonstrates its unwavering commitment to delivering stylish and innovative designs that incorporate the latest technologies. This launch is just one of the many milestones on TECNO’s journey towards materials and design innovation, as it continues to push the boundaries and create new possibilities for the future.
Distributed by APO Group on behalf of TECNO Mobile.