Well I heard that 09/09/09 doesn't mean much – it only means that all three digits enumerating the day, month, and year are all the same number.  However, you can't stop people from being superstitious; as 9/9/09 will play to that crowd– you can imagine what 6/6/06 must have done to some people.  The Japanese word for the number is the same for the word for "suffering."  (The number 4 is the same as the word for death.)  Also, it's the 252nd day of the year – add up 2, 5, and 2 – and get 9.  People play the lotto, or look for cheap wedding deals – but unfortunately, the rates for mortgage loan modification or anything else significant doesn't change on 9/9/09.