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WhatsApp is dropping its subscription
fees to access the popular messaging
service. WhatsApp introduced the fees a
few years ago, forcing new users to pay
an annual 99 cents subscription after the
first year. "As we've grown, we've found
that this approach hasn't worked well,"
admits WhatsApp in a company blog post
today.
"Many WhatsApp users don't have a debit
or credit card number and they worried
they'd lose access to their friends and
family after their first year. So over the
next several weeks, we'll remove fees
from the different versions of our app and
WhatsApp will no longer charge you for
our service."
NO REFUNDS IF
YOU'VE ALREADY
PAID THE FEE
If you've been using WhatsApp for the six
years it has been available then you've
probably never experienced the
subscription fees. Most original users
were granted a free lifetime service, but
in recent years the company introduced
its subscription to new users. Recode
reports that if you've already paid the 99
cents for the year then there won't be a
refund, but subscription fees will cease
immediately.
WhatsApp now has nearly 1 billion users,
so the free timing removes the barrier for
millions more to join the messaging
service. The Facebook-owned service
plans appears to be planning to generate
revenue through services to businesses.
"We will test tools that allow you to use
WhatsApp to communicate with
businesses and organizations that you
want to hear from." That means you
might be able to send WhatsApp
messages to your bank or airlines in the
future. WhatsApp isn't planning to enable
third-party ads within the service, and it's
sticking to its original principles. The
founders of WhatsApp were strongly
opposed to ads, noting back in 2012 that
"when advertising is involved you the
user are the product." |
Election materials yet to arrive VP Sambo’s unit |
ya bro .same problem here. no wipe option. |
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