₦airaland Forum

*PR CASE STUDIES*
Ishola Ayodele

Case Study 19

How British Airways increase ticket sales by 65 percent by appealing to customers emotion.

*Challenge*

• The airline was aiming for 10 percent business growth in North America.

However, flights to and from the United Kingdom generated the most revenue,
and were not expected to grow dramatically.

*Solution*

• Analyzing available data and over 1,400 worldwide airline routes revealed an
untapped opportunity in the route between North America and India.

• To build awareness, a short film was created, telling the story of an expat son’s
surprise visit to his mum in India after a separation of 15 years.

• The touching reunion between mother and son, made possible by British Airways, was distributed exclusively online, and coupled with social and search￾intent data.

*Results*

• The video received over a million views on YouTube and over 125,000 shares on
Facebook.

• Ticket sales from North America to India on ba.com increased by 65 percent.

• British Airways’ share of the North America-to-India route increased from 5
percent to 38 percent.

*"Educators have said that professionals learn faster from case studies"*

To get a compilation of the most successful and failed PR case Studies Call/WhatsApp: 08139458588.

*PR CASE STUDIES*
Ishola Ayodele

Case Study 19

How British Airways increase ticket sales by 65 percent by appealing to customers emotion.

*Challenge*

• The airline was aiming for 10 percent business growth in North America.

However, flights to and from the United Kingdom generated the most revenue,
and were not expected to grow dramatically.

*Solution*

• Analyzing available data and over 1,400 worldwide airline routes revealed an
untapped opportunity in the route between North America and India.

• To build awareness, a short film was created, telling the story of an expat son’s
surprise visit to his mum in India after a separation of 15 years.

• The touching reunion between mother and son, made possible by British Airways, was distributed exclusively online, and coupled with social and search￾intent data.

*Results*

• The video received over a million views on YouTube and over 125,000 shares on
Facebook.

• Ticket sales from North America to India on ba.com increased by 65 percent.

• British Airways’ share of the North America-to-India route increased from 5
percent to 38 percent.

*"Educators have said that professionals learn faster from case studies"*

To get a compilation of the most successful and failed PR case Studies Call/WhatsApp: 08139458588.

*PR CASE STUDIES*
Ishola Ayodele

Case Study 19

How British Airways increase ticket sales by 65 percent by appealing to customers emotion.

*Challenge*

• The airline was aiming for 10 percent business growth in North America.

However, flights to and from the United Kingdom generated the most revenue,
and were not expected to grow dramatically.

*Solution*

• Analyzing available data and over 1,400 worldwide airline routes revealed an
untapped opportunity in the route between North America and India.

• To build awareness, a short film was created, telling the story of an expat son’s
surprise visit to his mum in India after a separation of 15 years.

• The touching reunion between mother and son, made possible by British Airways, was distributed exclusively online, and coupled with social and search￾intent data.

*Results*

• The video received over a million views on YouTube and over 125,000 shares on
Facebook.

• Ticket sales from North America to India on ba.com increased by 65 percent.

• British Airways’ share of the North America-to-India route increased from 5
percent to 38 percent.

*"Educators have said that professionals learn faster from case studies"*

To get a compilation of the most successful and failed PR case Studies Call/WhatsApp: 08139458588.

Poster/Banner advert boards currently available on major FOOTBRIDGES in Lagos.

To advertise your PRODUCTS, SERVICES and EVENTS on any of the following pedestrian bridges:

- Onipanu pedestrian bridge
- CMS pedestrian bridge
- Ikeja-Along pedestrian bridge
- Ojota pedestrian bridge
- Palmgroove pedestrian bridge
- Oshidi pedestrian bridge
- CELE pedestrian bridge
- Alapere pedestrian bridge
- Ketu pedestrian bridge
- Ojuelegba pedestrian bridge
- 7up pedestrian bridge
- etc.

Choose your prefered bridges and Call us now:
SYMMETRIC COMMUNICATIONS;
08139458588, 08053408939.

Where can I print quality posters, banner, flyers, and stickers; call, Symmetric Printers: 08139458588.

Enhance Your Career with A Professional Certificate in PUBLIC RELATIONS from NIPR.

This is to formally inform you that registration & lectures are ongoing for July 2017 NIPR professional exams in Public relations.

BENEFITS OF THE PROGRAMME/CERTIFICATE
(i) B.Sc Equivalent.
(ii) NYSC Exemption Letter.
(iii) Further Studies in Nigerian/Foreign Universities.
(iv) Exhibition of New PR Competences.
(v) Ability to Work in any Industry
(vi) In-depth Understanding of The PR Function.
(vii) Qualifies You For B.Sc, PGD, M.Sc admission

EDUCATIONAL REQUIREMENTS:
Candidates with SSCE / GCE / OND / NCE / HND / BSC or other qualifications are encouraged to enroll for this course.

APPLICATION PROCEDURE
Interested candidates should contact: 08139458588, 08053408939

ENQUIRIES
Tel: 08139458588, 08053408939

Enhance Your Career with A Professional Certificate in PUBLIC RELATIONS from NIPR.

This is to formally inform you that registration & lectures are ongoing for July 2017 NIPR professional exams in Public relations.

BENEFITS OF THE PROGRAMME/CERTIFICATE
(i) B.Sc Equivalent.
(ii) NYSC Exemption Letter.
(iii) Further Studies in Nigerian/Foreign Universities.
(iv) Exhibition of New PR Competences.
(v) Ability to Work in any Industry
(vi) In-depth Understanding of The PR Function.
(vii) Qualifies You For B.Sc, PGD, M.Sc admission

EDUCATIONAL REQUIREMENTS:
Candidates with SSCE / GCE / OND / NCE / HND / BSC or other qualifications are encouraged to enroll for this course.

APPLICATION PROCEDURE
Interested candidates should contact: 08139458588, 08053408939

ENQUIRIES
Tel: 08139458588, 08053408939

Register now...

Registration and lectures for July 2017, NIPR professional exams in public relations is still on.

call/WhatsApp: Symmetric Communications: 08139458588, 08053408939.

Knowledge is power!

Get chartered in PUBLIC RELATIONS.

Add a professional value to your career!

Add a professional value to your career!

Add a professional value to your career!

Knowledge is Life!

Knowledge is power!

Pedestrian bridge advertising give you value for your money!

Add a professional touch to your printing and design!

Add a professional value to your career!

Add a professional value to your career

Knowledge is wealth!

Knowledge is wealth!

Knowledge is wealth!

Knowledge is wealth!

Knowledge is wealth!

Advertise Your Products In Over 30 Major PEDESTRIAN BRIDGES in Lagos St., Approved By LASAA, For 15k Per Bridge. Call/WhatsApp: SYMMETRIC ADVERTS: 08139458588

Advertise Your Products In Over 30 Major PEDESTRIAN BRIDGES in Lagos St., Approved By LASAA, For 15k Per Bridge. Call/WhatsApp: SYMMETRIC ADVERTS: 08139458588

Symmetric Adult Education is inviting adults who cannot read and write to join its READING, WRITING, SPELLING & SPEAKING School.

Interested candidates should call / WhatsApp: 08139458588.

Symmetric Adult Education is inviting adults who cannot read and write to join its READING, WRITING, SPELLING & SPEAKING School.

Interested candidates should call / WhatsApp: 08139458588.