Public Relations in Religious History

Much of the pre-history of public relations is linked with the growth and maintenance of religion, one of the most basic and cohesive aspects of society throughout the ages.

John the Baptist (right) is recognized in the social history of Christianity as the precursor or advance man who was effective in generating among his publics an anticipation and enthusiasm for Jesus Christ.

In the mid-First Century, Peter and Paul led the Christian Apostles in their use of many persuasive techniques, such as speeches, staged events, letters and oral teaching. Their aim was to increase interest in Jesus and his message, to increase membership in the new religious movement, and to maintain morale and order among church members.

Paul of Tarsus (left) and the gospel writers Matthew, Mark, Luke and John used the strategies of interpretation and audience segmentation, each presenting essentially the same story, as it developed through a process of telling and re-telling, writing four different versions to appeal to the interests and needs of four different audiences.

The Roman Emperor Nero (right) used the strategy of orchestrating events when he blamed the burning of Rome on the Christians. It is an example of telling your side of the story first so that any other versions are received as being different from what people already have heard.

The early Christian Church preserved and enhanced the concepts of rhetoric. In Roman Africa, the 5th Century philosopher-bishop Augustine of Hippo (left) developed the art of preaching, insisting that truth is the ultimate goal of such public speaking. Later in Northern Europe, the 8th Century Saxon theologian Alcuin reinterpreted Roman rhetorical teachings for the Emperor Charlemagne.

Use of public relations strategies and tactics was not limited to the Christian church. In 6th Century Northern Africa, the prophet Mohammed sometimes retired to an out-of-the-way place to ponder problems facing his people, eventually to emerge with writings that he identified as the word of Allah. These writings, eventually assembled as the Koran (right), thus received a credibility that led to easy acceptance by his followers.

In the Middle Ages, the church applied principles of persuasive communication in an effort to recapture the lands of Christian origin. Pope Urban II (left) in 1095 sent his message throughout Europe using the efficient communication system of monasteries, dioceses and parishes. He used a sustained approach that involved all the communication tactics of the times, including writing, public speaking, word of mouth, slogans and symbols. His persuasion to influence public opinion was effective, as he attracted thousands of volunteers for the first of a series of Holy Crusades.Public Relations in Religious History

Much of the pre-history of public relations is linked with the growth and maintenance of religion, one of the most basic and cohesive aspects of society throughout the ages.
John the Baptist (right) is recognized in the social history of Christianity as the precursor or advance man who was effective in generating among his publics an anticipation and enthusiasm for Jesus Christ.

In the mid-First Century, Peter and Paul led the Christian Apostles in their use of many persuasive techniques, such as speeches, staged events, letters and oral teaching. Their aim was to increase interest in Jesus and his message, to increase membership in the new religious movement, and to maintain morale and order among church members.

Paul of Tarsus (left) and the gospel writers Matthew, Mark, Luke and John used the strategies of interpretation and audience segmentation, each presenting essentially the same story, as it developed through a process of telling and re-telling, writing four different versions to appeal to the interests and needs of four different audiences.

The Roman Emperor Nero (right) used the strategy of orchestrating events when he blamed the burning of Rome on the Christians. It is an example of telling your side of the story first so that any other versions are received as being different from what people already have heard.

The early Christian Church preserved and enhanced the concepts of rhetoric. In Roman Africa, the 5th Century philosopher-bishop Augustine of Hippo (left) developed the art of preaching, insisting that truth is the ultimate goal of such public speaking. Later in Northern Europe, the 8th Century Saxon theologian Alcuin reinterpreted Roman rhetorical teachings for the Emperor Charlemagne.

Use of public relations strategies and tactics was not limited to the Christian church. In 6th Century Northern Africa, the prophet Mohammed sometimes retired to an out-of-the-way place to ponder problems facing his people, eventually to emerge with writings that he identified as the word of Allah. These writings, eventually assembled as the Koran (right), thus received a credibility that led to easy acceptance by his followers.

In the Middle Ages, the church applied principles of persuasive communication in an effort to recapture the lands of Christian origin. Pope Urban II (left) in 1095 sent his message throughout Europe using the efficient communication system of monasteries, dioceses and parishes. He used a sustained approach that involved all the communication tactics of the times, including writing, public speaking, word of mouth, slogans and symbols. His persuasion to influence public opinion was effective, as he attracted thousands of volunteers for the first of a series of Holy Crusades.

Registration and lectures are currently on going for the July diet of the NIPR, professional PR exam.

The exam is in 2 stages and it is taken every June/July and December.

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Registration and lectures for July 2017, NIPR professional exams in public relations is still on call: Symmetric Communications: 08139458588, 08053408939.

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Registration and lectures for July 2017, NIPR professional exams in public relations is still on.

call/WhatsApp: Symmetric Communications: 08139458588, 08053408939.

Lectures in progress...

Enhance Your Career with A Professional Certificate in PUBLIC RELATIONS from NIPR.

This is to formally inform you that registration & lectures are ongoing for July 2017 NIPR professional exams in Public relations.

BENEFITS OF THE PROGRAMME/CERTIFICATE
(i) B.Sc Equivalent.
(ii) NYSC Exemption Letter.
(iii) Further Studies in Nigerian/Foreign Universities.
(iv) Exhibition of New PR Competences.
(v) Ability to Work in any Industry
(vi) In-depth Understanding of The PR Function.
(vii) Qualifies You For B.Sc, PGD, M.Sc admission

EDUCATIONAL REQUIREMENTS:
Candidates with SSCE / GCE / OND / NCE / HND / BSC or other qualifications are encouraged to enroll for this course.

APPLICATION PROCEDURE
Interested candidates should contact: 08139458588, 08053408939

ENQUIRIES
Tel: 08139458588, 08053408939

Knowledge is wealth!

Add a professional value to your career!

Enhance Your Career with A Professional Certificate in PUBLIC RELATIONS from NIPR.

This is to formally inform you that registration & lectures are ongoing for July 2017 NIPR professional exams in Public relations.

BENEFITS OF THE PROGRAMME/CERTIFICATE
(i) B.Sc Equivalent.
(ii) NYSC Exemption Letter.
(iii) Further Studies in Nigerian/Foreign Universities.
(iv) Exhibition of New PR Competences.
(v) Ability to Work in any Industry
(vi) In-depth Understanding of The PR Function.
(vii) Qualifies You For B.Sc, PGD, M.Sc admission

EDUCATIONAL REQUIREMENTS:
Candidates with SSCE / GCE / OND / NCE / HND / BSC or other qualifications are encouraged to enroll for this course.

APPLICATION PROCEDURE
Interested candidates should contact: 08139458588, 08053408939

ENQUIRIES
Tel: 08139458588, 08053408939

*PR CASE STUDIES*
Ishola Ayodele

Case Study 19

How British Airways increase ticket sales by 65 percent by appealing to customers emotion.

*Challenge*

• The airline was aiming for 10 percent business growth in North America.

However, flights to and from the United Kingdom generated the most revenue,
and were not expected to grow dramatically.

*Solution*

• Analyzing available data and over 1,400 worldwide airline routes revealed an
untapped opportunity in the route between North America and India.

• To build awareness, a short film was created, telling the story of an expat son’s
surprise visit to his mum in India after a separation of 15 years.

• The touching reunion between mother and son, made possible by British Airways, was distributed exclusively online, and coupled with social and search￾intent data.

*Results*

• The video received over a million views on YouTube and over 125,000 shares on
Facebook.

• Ticket sales from North America to India on ba.com increased by 65 percent.

• British Airways’ share of the North America-to-India route increased from 5
percent to 38 percent.

*"Educators have said that professionals learn faster from case studies"*

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SELF DEVELOPMENT TIPS

1. Make friends with successful people and occasionally buy them gifts and surprise them with lunch because successful people always give and hardly get, so when you give them, they value the gift a lot.

2. Get a mentor and follow his instructions and respect the relationship. Never beg your mentor for money or disrespect his or her privacy.

3. Make new positive friends as often as possible and ensure you keep the communication line open. Create a network of friends and not just connections.

5. Show kindness to everyone. Some small boys today will be big boys tomorrow. The biggest dog in the neighbourhood was once a puppy. And keep the information/secret to yourself.

6. Always plan ahead and be proactive. He that plans the future work less in the future.

7. Listen to speeches and messages from great teachers. Both religious and educational.

8. Attend seminars and training on any area you need to improve yourself. Train the trainer, personal development, public speaking, sales etc.

9. Have the habit of keeping a pen and a writing pad handy because ideas come in the form of flashes. The smallest pen is bigger and better than the biggest brain.

10. Make sure at every point in time you are reading a book. If you spend 20 minutes reading daily, for 52 weeks you would have consumed 1,000,000 words.

11.Stay away from television as much as possible. You can watch educational channels. Men with big TV sit in front of them to watch men with big library.

12 Put control over your mouth, never say evil of any man, what you are not certain of should not be said. Say good of all men.

13. Always show appreciation for any good deed you received.

14. Always help someone in need.

15. Live a debt free life. What you can’t pay cash for is not your size.

16. Give out loans that you can part with as gift, so that you don’t destroy your business and relationship.

17. Create legitimate multiple sources of income.

18. Save at least 10 percent of your income.

19. Invest a portion of your income. And be patient to see it grow. If what you have in your hands is not good to be called a harvest then it’s a seed, sow it.

20. Keep a good financial record of all income and expenses, so you won’t ask later “where did my money go”

21. Be involved in community service. Control traffic, free lesson class for students etc.

22. Keep getting better on your daily goals and dream, develop yourself on them and make sure you get to the top 10 % of your industry.

23. Make sure you engage in exercise. It keeps your brain alert and your body fit to enjoy your success.

24. Pray often, and know that for every success, God made it possible.

Wishing you the very best. I tell you, this will keep you going in life if you practice what you just read.

Updated NIPR material, Pastquestions & PR Case Studies for DIPLOMA/CERTIFICATE NIPR Exams are ready. Lecture 4 July exam in progress.

Call/WhatsApp: 08139458588

WhatsApp: 08139458588

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...

Enhance Your Career with A Professional Certificate in PUBLIC RELATIONS from NIPR.

This is to formally inform you that registration & lectures are ongoing for June 2017 NIPR professional exams in Public relations.

BENEFITS OF THE PROGRAMME/CERTIFICATE
(i) B.Sc Equivalent.
(ii) NYSC Exemption Letter.
(iii) Further Studies in Nigerian/Foreign Universities.
(iv) Exhibition of New PR Competences.
(v) Ability to Work in any Industry
(vi) In-depth Understanding of The PR Function.
(vii) Qualifies You For B.Sc, PGD, M.Sc admission

EDUCATIONAL REQUIREMENTS:
Candidates with SSCE / GCE / OND / NCE / HND / BSC or other qualifications are encouraged to enroll for this course.

APPLICATION PROCEDURE
Interested candidates should call/WhatsApp: 08139458588, 08053408939

ENQUIRIES
Call/WhatsApp: 08139458588, 08053408939

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Updated NIPR material, Pastquestions & PR Case Studies for DIPLOMA/CERTIFICATE NIPR Exams are ready. Lecture 4 July exam in progress.

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