₦airaland Forum

Core Mission and Objectives
The Project Office is built on several foundational pillars:

Promoting Local Content: Encouraging the production and consumption of Nigerian-made goods and services

Boosting Economic Growth: Stimulating economic self-reliance, job creation, and wealth distribution

Supporting SMEs: Providing capacity building, market access, and resources for Small and Medium-sized Enterprises

Enhancing Competitiveness: Improving the quality and standardization of Nigerian products for both national and global markets

The project is designed to "promote homegrown industrialization, enhance local content development and drive inclusive economic growth across 774 Local Governments in Nigeria".

What Is the National Brands Development and Made in Nigeria Project Office?

The project is more than just a government agency — it is a "dynamic movement designed to reposition Nigeria as a hub of creativity, innovation, and economic resilience". Established under the "Nigeria First Policy," the office runs from 2025 to 2030 with a core mandate to promote and support locally manufactured goods and services.

At its helm is Hon. Nwabueze Buchi George, who serves as the National Coordinator and Executive Director. The office has established coordinators across all 36 states of the federation, ensuring that the "Made in Nigeria" agenda is domesticated at every level of governance.

What Is the National Brands Development and Made in Nigeria Project Office?

The project is more than just a government agency — it is a "dynamic movement designed to reposition Nigeria as a hub of creativity, innovation, and economic resilience". Established under the "Nigeria First Policy," the office runs from 2025 to 2030 with a core mandate to promote and support locally manufactured goods and services.

At its helm is Hon. Nwabueze Buchi George, who serves as the National Coordinator and Executive Director. The office has established coordinators across all 36 states of the federation, ensuring that the "Made in Nigeria" agenda is domesticated at every level of governance.

Introduction: The Quiet Revolution Happening Right Now
Let’s be honest—when most Nigerians hear “Made in Nigeria,” they think of campaigns that come and go. Slogans on billboards. Politicians shaking hands at product expos. A few weeks of buzz, then silence.

But something different is happening. And if you haven’t been paying attention, you might miss it.

The National Brands Development and Made in Nigeria Project Office—operating under the Office of the Secretary to the Government of the Federation (OSGF) and located at The Shagari House, Three Arms Zone, Abuja—isn’t just another government initiative. It’s a structural intervention designed to do what previous campaigns couldn’t: transform Nigeria from a consumption-driven economy into a production-driven one.

Here’s why this matters—and why this time, it’s different.

Okomu Remains One of Nigeria's Strongest Agribusiness Companies
Despite the moderation in earnings, Okomu Oil Palm continues to rank among Nigeria's most profitable agricultural companies.

The company remains a major producer of:

Crude palm oil

Palm kernel oil

Natural rubber

Its integrated plantation model and diversified agricultural operations have enabled it to maintain strong profitability over the years despite fluctuations in commodity prices and operating costs

A Rapid Decline in a Once-Thriving Export Crop
Ginger had previously been one of Nigeria’s strong non-oil agricultural exports, supplying international markets in Asia, Europe, and North America. However, the sector has now experienced a dramatic reversal, culminating in a complete halt of export activity.

Industry observers attribute the collapse to a combination of biological and economic pressures that have made production and exportation increasingly unsustainable.

Fungal Blight Devastates Production
A persistent fungal blight affecting ginger crops has been identified as one of the primary drivers of the production collapse.

The disease has led to:

Severe yield reductions across major producing regions
Loss of seed viability for future planting seasons
Increased farm-level production risk
Reduced export-grade harvest quality
For many smallholder farmers, repeated crop losses have made ginger cultivation economically unviable

Akwete Abia Fashion Weekend and Fair 2026 Set to Showcase Nigeria's Fashion Heritage and Local Industries, Organized by National Brands Development and Made in Nigeria Project Office in Conjunction with the Abia State Government
The National Brands Development and Made in Nigeria Project Office has unveiled the Akwete Abia Fashion Weekend and Fair 2026, a landmark event designed to celebrate the rich cultural heritage, craftsmanship, and entrepreneurial spirit of Abia State while promoting locally made products to national and international markets.

Held in conjunction with the Made in Abia Expo and the National Products Fair 2026, the event aims to position Abia as a leading hub for fashion, textiles, leatherworks, arts, culture, and creative industries, reinforcing Nigeria's commitment to industrialization through the Made in Nigeria initiative.

With the inspiring slogan, "Made in Abia. Made for the World," the event reflects the growing recognition of indigenous industries as powerful drivers of economic diversification, job creation, and export growth.


Celebrating the Legacy of Akwete Cloth
At the heart of the event is Akwete fabric, one of Nigeria's oldest and most treasured handwoven textiles, renowned for its intricate designs, vibrant colours, and exceptional craftsmanship.

Produced by skilled artisans in Akwete, Abia State, the fabric has become a symbol of Nigeria's rich cultural identity and textile heritage. The Fashion Weekend seeks to elevate Akwete fabric onto the global stage by encouraging designers, investors, manufacturers, and consumers to embrace this unique indigenous textile.

By promoting Akwete cloth, the initiative also supports the preservation of traditional weaving techniques while creating new economic opportunities for local artisans and communities.

A Platform for Fashion, Commerce and Innovation
The Akwete Abia Fashion Weekend and Fair is designed as more than a fashion exhibition. It is a comprehensive business and cultural platform where creativity meets commerce.

The event will focus on four major objectives:

Celebrating Fashion and Textiles
The fair will showcase Nigeria's rich textile traditions alongside contemporary fashion designs that blend heritage with modern creativity. Designers, weavers, garment manufacturers, and fashion entrepreneurs will have the opportunity to exhibit their collections and connect with wider markets.

Promoting Local Products
In line with the Made in Nigeria Project, the event will highlight products manufactured in Abia State and across Nigeria, encouraging consumers to support indigenous brands while strengthening domestic production.

Featured products are expected to include:

Akwete handwoven fabrics.

Leather products.

Footwear.

Garments and fashion accessories.

Handcrafted goods.

Food and agro-processed products.

Creative and cultural products.

Empowering Creatives and Entrepreneurs
The event aims to create new opportunities for fashion designers, textile producers, artisans, small businesses, and creative entrepreneurs by providing exposure, networking opportunities, and access to investors and development partners.

Through exhibitions, business sessions, and industry engagements, participants will gain valuable insights into branding, product development, financing, and export readiness.

Connecting Businesses and Buyers
One of the forum's primary goals is to facilitate business-to-business (B2B) and business-to-consumer (B2C) interactions that can translate into commercial partnerships and expanded market access.

Local manufacturers will have the opportunity to engage with:

Retailers.

Exporters.

Investors.

Distributors.

Government agencies.

International buyers.

Development finance institutions.

Showcasing Abia's Industrial Strength
Abia State has long been recognized as one of Nigeria's leading centres for manufacturing and entrepreneurship.

The event will showcase the state's strengths in:

Fashion and garment production.

Leather manufacturing.

Textile weaving.

Handcrafted products.

Food processing.

Small and medium-sized enterprise (SME) development.

Combined with the renowned industrial activities in Aba, the initiative reinforces Abia's reputation as one of Nigeria's foremost production and innovation hubs.

Supporting the Made in Nigeria Agenda
The Akwete Abia Fashion Weekend and Fair aligns with the Federal Government's Nigeria First Policy and the mandate of the National Brands Development and Made in Nigeria Project Office to promote indigenous industries and strengthen local value chains.

The initiative seeks to:

Increase patronage of locally made products.

Promote Nigerian brands internationally.

Encourage industrial growth.

Support SMEs and creative enterprises.

Create employment opportunities.

Expand non-oil exports.

Enhance Nigeria's global competitiveness.

By strengthening domestic industries, the event contributes to broader national efforts to reduce import dependence and build a resilient manufacturing economy.

Experience the Pride of Abia
The event's theme, "Experience the Pride of Abia – Fashion | Culture | Innovation | Commerce," reflects its comprehensive vision of combining cultural heritage with economic opportunity.

Visitors can expect exhibitions showcasing:

Traditional and contemporary fashion.

Indigenous textiles.

Leather goods.

Handcrafted accessories.

Local cuisine.

Industrial products.

Creative innovations.

The fair will also celebrate Abia's unique cultural identity while demonstrating the commercial potential of its creative industries.

Building Global Markets for Nigerian Brands
As global demand for authentic African fashion and handcrafted products continues to grow, initiatives such as the Akwete Abia Fashion Weekend provide an important platform for Nigerian businesses to connect with international markets.

By promoting quality, innovation, and branding, the event aims to position Nigerian-made products as competitive alternatives in the global marketplace while encouraging investment in local production.

Looking Ahead
The Akwete Abia Fashion Weekend and Fair 2026, alongside the Made in Abia Expo and National Products Fair 2026, represents a significant step toward transforming Nigeria's creative and manufacturing sectors into engines of sustainable economic growth.

By celebrating indigenous craftsmanship, promoting entrepreneurship, and connecting businesses with new markets, the event demonstrates how culture and commerce can work together to drive national development.

As stakeholders gather to celebrate the best of Abia's creativity and enterprise, the initiative is expected to strengthen Nigeria's fashion and textile industries, empower local producers, and advance the vision of building globally competitive Nigerian brands that proudly carry the label "Made in Abia. Made for the World."


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A Strategic Gathering for Nigeria's Seafood Industry
The National Seafood Stakeholders Business Meeting is a high-level platform designed to bring together government agencies, private sector operators, investors, development partners, researchers, financial institutions, exporters, processors, and seafood producers to discuss practical strategies for transforming Nigeria's seafood industry into a globally competitive sector.

The meeting forms part of the National Brands Development and Made in Nigeria Project Office's commitment to advancing the Federal Government's Nigeria First Policy by promoting indigenous production, encouraging value addition, and strengthening local industries.

Exhibition and Business Opportunities
The National Products Fair will provide exhibitors with numerous opportunities to expand their businesses through:

Exhibition of Made-in-Nigeria products.

Manufacturers and SME showcases.

Investment and business networking opportunities.

Business-to-business (B2B) meetings.

Product branding and packaging solutions.

Innovation and technology exhibitions.

Trade partnerships and market access initiatives.

Capacity-building seminars and workshops.

These activities are designed to connect producers with distributors, retailers, investors and export partners while promoting collaboration across multiple sectors of the economy.

Abia State to Host National Products Fair 2026 as Nigeria Showcases Innovation, Enterprise and Made-in-Nigeria Excellence By National Brand Development and Made in Nigeria Project Office, Abuja
The National Brand Development and Made in Nigeria Project Office, Abuja, in collaboration with the Abia State Government through the Ministry of Industry and SMEs, has announced the National Products Fair 2026, a landmark event aimed at showcasing Nigeria's manufacturing strength, innovation, creativity and entrepreneurial excellence.

Scheduled to take place from September 21 to 25, 2026, at the International Conference Centre (ICC), Umuahia, Abia State, the five-day event is expected to bring together manufacturers, innovators, investors, entrepreneurs, policymakers and business leaders from across Nigeria and beyond.

The fair is designed to promote locally manufactured products, encourage investment, facilitate business partnerships and strengthen Nigeria's position as a competitive production and export economy.

A Call for Demanding Better
The Nigerian public has a role here too. The Project Office can do everything right, but if consumers do not demand better, nothing changes.

So here is my challenge to you:

Stop buying local out of pity. Demand quality. When a local product is substandard, say so. When it is excellent, celebrate it. Hold local producers to the same standards you hold imports.

The Project Office cannot fix Nigeria's brand alone. But it can create the conditions for Nigerian brands to earn trust. The rest is up to all of us.

Not Just Expos: The Global Ambition
The Project Office isn't just organizing trade fairs in Abuja (though they are doing that too, with the National Brand Development and Made-in-Nigeria Project scheduled for September 22–26, 2026). They have set their sights considerably higher.

In November 2025, the office launched the "Industrialize Nigeria: Locally Made for Global Access" campaign, with high-profile exhibitions, business forums, and networking sessions in Brazil and Hong Kong.

This is not a junket. The office is establishing permanent Made in Nigeria warehouses and product gallerias in both locations—modern hubs where Nigerian businesses can showcase products, connect with global buyers, and negotiate trade deals on an ongoing basis.

The choice of Hong Kong and Brazil is strategic. Hong Kong is a gateway to Asian markets. Brazil connects Nigeria to South America. These are not random destinations—they are deliberate attempts to position Nigeria as a production hub.

The office also submitted a delegate list for the Singapore International Water Week. Water technology, irrigation, and packaging are sectors where Nigerian brands can potentially leapfrog. Singapore itself transformed from importing 80% of its water to becoming a global water hub—a lesson in how a nation can build trust in homegrown solutions.

Not Just Expos: The Global Ambition
The Project Office isn't just organizing trade fairs in Abuja (though they are doing that too, with the National Brand Development and Made-in-Nigeria Project scheduled for September 22–26, 2026). They have set their sights considerably higher.

In November 2025, the office launched the "Industrialize Nigeria: Locally Made for Global Access" campaign, with high-profile exhibitions, business forums, and networking sessions in Brazil and Hong Kong.

This is not a junket. The office is establishing permanent Made in Nigeria warehouses and product gallerias in both locations—modern hubs where Nigerian businesses can showcase products, connect with global buyers, and negotiate trade deals on an ongoing basis.

The choice of Hong Kong and Brazil is strategic. Hong Kong is a gateway to Asian markets. Brazil connects Nigeria to South America. These are not random destinations—they are deliberate attempts to position Nigeria as a production hub.

The office also submitted a delegate list for the Singapore International Water Week. Water technology, irrigation, and packaging are sectors where Nigerian brands can potentially leapfrog. Singapore itself transformed from importing 80% of its water to becoming a global water hub—a lesson in how a nation can build trust in homegrown solutions.

What Exactly Is This Office?
For those just tuning in, the National Brands Development and Made in Nigeria Project Office is a government initiative operating under the Office of the Secretary to the Government of the Federation (OSGF). Headquartered at Shagari House in Abuja's Three Arm Zone, it is led by National Coordinator Hon. Nwabueze Buchi George. The office is currently pushing for legislative backing through the National Brands Development and Made-in-Nigeria Promotion Commission Bill, 2025, which would transform it into a statutory body.

On paper, the mandate is ambitious: promote local goods and services, support small and medium enterprises (SMEs), improve product quality, facilitate market access, and reduce import dependency. The project aims to attract over ₦50 billion into the economy and increase global visibility for Nigerian products.

The Hard Question No One Asks

Let's start with an uncomfortable truth: we have been here before.

"Buy Naija" campaigns have come and gone. Government offices have been opened, speeches have been delivered, and yet, for decades, the average Nigerian has reached for imported goods with the quiet assumption that "foreign" means "better." One bad local producer ruins the reputation for a hundred good ones. Meanwhile, imports get instant trust simply because they are foreign.

So what makes the National Brands Development and Made in Nigeria Project Office different? And more importantly—can it actually work this time?

The National Brands Development and Made in Nigeria Project Office represents a bold and necessary step toward economic self-reliance. By promoting local content, supporting SMEs, and building a strong national brand, the office is laying the foundation for a prosperous, production-driven Nigeria.

The journey from a resource-dependent to a production-driven economy is long, but with initiatives like this, the vision is steadily becoming a reality. As the office's motto declares: "Let's turn this nation into a production nation, industrialize Nigeri

Despite its ambitious agenda, the Project Office faces significant challenges. As one expert noted, Nigeria's nation-branding efforts have "largely failed because they focus more on slogans than on substance". The office appears cognisant of this trap, hence its emphasis on quality, auditing, and accountability.

The ultimate goal, as articulated by observers, is for the day to come when "Made in Nigeria" won't need a government office to defend it, because the product itself will be the ambassador

Challenges and the Path Forward
Despite its ambitious agenda, the Project Office faces significant challenges. As one expert noted, Nigeria's nation-branding efforts have "largely failed because they focus more on slogans than on substance". The office appears cognisant of this trap, hence its emphasis on quality, auditing, and accountability.

The ultimate goal, as articulated by observers, is for the day to come when "Made in Nigeria" won't need a government office to defend it, because the product itself will be the ambassador.

Conclusion
The National Brands Development and Made in Nigeria Project Office represents a bold new chapter in Nigeria's economic transformation journey. By shifting focus from patriotic slogans to quality assurance, from mere promotion to comprehensive support for SMEs, and from domestic consumption to global competitiveness, the office is laying the groundwork for a genuinely self-reliant Nigerian economy.

Reviving Moribund Industries
A critical component of the Project Office's mandate is the identification and revival of moribund factories. In Kogi State, the office's leadership emphasised that their core mandate includes "Identification of Moribund Factories, Industries in the Nation and reviving Programmes for Investment through BOOT/FDI/Method".

By breathing life into idle industrial assets and supporting young entrepreneurs in manufacturing and agro-processing, the office aims to create a resilient, diversified economy where innovation thrives and job opportunities are generated for millions of youths across the country.

Partnerships and Institutional Support
The Project Office has forged strategic partnerships to amplify its impact. Notably, it signed a 10-year pact with the Abuja Chamber of Commerce and Industry (ACCI) , outlining a comprehensive strategy for the "Buy Made in Nigeria" programme. As the ACCI noted, this collaboration is "set to revolutionise the Nigerian economy by promoting and supporting locally made products".

There is also a bill before the National Assembly to establish the office as a statutory body—the National Brands Development and Made-in-Nigeria Promotion Commission. This legislative move would institutionalise the project and ensure its continuity beyond any single administration.

Partnerships and Institutional Support
The Project Office has forged strategic partnerships to amplify its impact. Notably, it signed a 10-year pact with the Abuja Chamber of Commerce and Industry (ACCI) , outlining a comprehensive strategy for the "Buy Made in Nigeria" programme. As the ACCI noted, this collaboration is "set to revolutionise the Nigerian economy by promoting and supporting locally made products".

There is also a bill before the National Assembly to establish the office as a statutory body—the National Brands Development and Made-in-Nigeria Promotion Commission. This legislative move would institutionalise the project and ensure its continuity beyond any single administration.

Global Ambitions
The Made in Nigeria Project Office is not content with domestic success alone. It has launched the ambitious "Industrialize Nigeria: Locally Made for Global Access" campaign, aiming to attract over ₦50 billion into the national economy.

International engagements include:

Participation in COP29: Showcasing Nigeria's innovative solutions, policies, and initiatives demonstrating commitment to climate resilience and sustainable development.

Nigeria–Hong Kong Economic Forum 2025: Promoting trade and investment under the theme "Tapping Nigeria's Potential and Strategies for Becoming Africa's Leading Manufacturing and Production Hub".

AgriteQ 2026 in Doha, Qatar: Highlighting Nigeria's diverse agricultural potential, from raw produce to value-added agro-processed products.

Choose Nigeria Products Fair & Expo 2026 in Beijing, China: A global trade and investment exhibition to promote local industries, innovation, and international partnerships.

Trade Nigeria 2026: A trade promotion and market access platform serving as the practical vehicle for connecting Nigerian businesses with international buyers, investors, and partners.

Partnerships and Institutional Support
The Project Office has forged strategic partnerships to amplify its impact. Notably, it signed a 10-year pact with the Abuja Chamber of Commerce and Industry (ACCI) , outlining a comprehensive strategy for the "Buy Made in Nigeria" programme. As the ACCI noted, this collaboration is "set to revolutionise the Nigerian economy by promoting and supporting locally made products".

There is also a bill before the National Assembly to establish the office as a statutory body—the National Brands Development and Made-in-Nigeria Promotion Commission. This legislative move would institutionalise the project and ensure its continuity beyond any single administration.

The MAINPro Initiative
One of the flagship initiatives under this mandate is MAINPro (Made in Nigeria Promotion Program) , designed to align local production with demand, encouraging government institutions and citizens to prioritise domestically manufactured goods.

Sectoral Focus
The project targets key sectors to build robust value chains, including agriculture, textiles, solid minerals, technology, and the creative economy.

The Quality-First Approach
Perhaps the most significant departure from past efforts is the office's commitment to quality assurance. The strategy involves tough measures including:

Auditing Brands: Rigorously assessing the quality and authenticity of local products.

Removing Fakes: Actively weeding out counterfeit or substandard goods from the "local" category.

Public Accountability: A policy of naming shoddy producers, acknowledging that "discomfort is the price of credibility".

This approach recognises that a few bad actors can damage the reputation of an entire nation's output. The goal is to build "trust portfolios, not just raise flags".

The Genesis: From Slogan to Strategy

The Made in Nigeria Project Office was formally established in May 2025 as a statutory national programme under the OSGF. However, its conceptual foundation goes deeper. The office emerged from a recognition that previous "buy local" campaigns, while well-intentioned, largely relied on patriotic slogans without addressing the fundamental issues of quality, consistency, and consumer trust.

As one analysis aptly put it: "The central idea is a crucial strategic pivot: move away from simply begging Nigerians to buy local and instead focus on making local products worth buying". This represents a maturation of Nigeria's approach to economic nationalism—one that prioritises substance over symbolism.

Introduction

In a significant move to reshape Nigeria’s economic landscape, the Federal Government has established the National Brands Development and Made in Nigeria Project Office—a strategic initiative operating under the Office of the Secretary to the Government of the Federation (OSGF). Located at Shagari House, Three Arm Zone, Abuja, this office represents a fundamental shift in how Nigeria approaches local content development, national branding, and economic self-reliance..

As the National Coordinator, Hon. Nwabueze Buchi George, has stated, the mission is clear: to turn Nigeria’s large population from a market for foreign goods into a formidable workforce of producers and innovators. This transition is rooted in the belief that national sovereignty is no longer just about political independence, but about economic resilience, supply chain control, and industrial strength.

The unglamorous, tedious work that might actually save 'Made in Nigeria
You grew up hearing “Made in Nigeria” and cringing. Falling sandals. Bleaching shirts. Biscuits that crumbled before you opened them. I know. I lived it too.

But that version of Nigerian manufacturing died around 2018. Nobody told you because bad news travels faster than good news.

The National Brands Development and Made in Nigeria Project Office exists because something new is crawling out of the ashes. And we need you – yes, you with the Instagram store and the TikTok complaints – to pay attention

Targeting Global Credibility, Starting from Singapore
The office is showing a sophisticated understanding of how to build a national brand on the world stage. A prime example is its decision to submit a Nigeria Delegate List for the Singapore International Water Week 2026.

This was not a random choice. The office is learning from successful global models. They looked at Singapore, a nation that transitioned from importing 80% of its water to becoming a global water technology hub, and saw an opportunity for Nigeria to "leapfrog" in key sectors like water technology, irrigation, and packaging. This signals a targeted approach: pursuing sector-specific global credibility, moving beyond a general and unfocused "buy Naija" campaign.

The Uncomfortable Truth: Recognized Challenges
Perhaps the most significant difference is the open acknowledgment of the immense challenges ahead. The office, and the observers covering it, have clearly identified potential landmines that could derail the entire project. These include:

Bureaucratic Capture: The risk of the office becoming a patronage tool for political cronies instead of a vehicle for industrial growth.

Funding Gaps: Brand development is expensive. The costs of lab tests, packaging redesigns, and trade missions are significant, and consistent funding is a major hurdle.

Consumer Apathy: The office recognizes that "local" will never win on pity. It has to win on a compelling combination of price, quality, or uniqueness.

By naming these risks, the office moves beyond the typical rose-tinted press release and shows a grounded understanding of the battle ahead.

A Different Kind of "Boring" That Wins
From the Nairaland discussion, the office's approach has been described as "the right kind of boring". This is high praise in the context of national development. The recognition is that catchy slogans and flashy events won't solve the underlying issues. What's needed is consistency, discipline, and a relentless focus on getting the small things right. The ultimate goal is for the day to come when "Made in Nigeria" won't need a government office to defend it, because the product itself will be the ambassador.

What is different this time
The Office has launched the "Industrialize Nigeria: Locally Made for Global Access" campaign with a target of attracting over ₦50 billion into the national economy. Unlike previous "Buy Naija" initiatives that remained largely domestic and symbolic, this push is structurally different in three ways:

First, the Office is building permanent international infrastructure. In November 2025, it unveiled the Made in Nigeria Warehouse and National Product Galleria in both Hong Kong and Brazil — not temporary exhibition spaces, but year-round commercial platforms where Nigerian businesses can store products, connect with buyers, and negotiate trade deals continuously.

Second, the 2026 international program is extensive and targeted: the Buy Nigeria Project Fair in Seoul, the West Asia Products Fair in Muscat, the Nigeria–Brazil Summit, and the Southeast Asia Products Fair in Singapore among others. The Office is also preparing for AgriteQ 2026 in Doha, focusing on agricultural innovation, agritech solutions, and B2B matchmaking for Nigerian exporters.

A Different Kind of "Boring" That Wins
From the Nairaland discussion, the office's approach has been described as "the right kind of boring". This is high praise in the context of national development. The recognition is that catchy slogans and flashy events won't solve the underlying issues. What's needed is consistency, discipline, and a relentless focus on getting the small things right. The ultimate goal is for the day to come when "Made in Nigeria" won't need a government office to defend it, because the product itself will be the ambassador.