RIM CEO Thorsten Heins’s interview with the Telegraph on Thursday made headlines for his admission that the company can’t keep up with Apple and Samsung without outside help.
But there’s another interesting nugget buried within the interview that didn’t get quite as much attention: Heins says that RIM took a long, hard look at migrating to Android before deciding toplow forward with BlackBerry 10.
“We took the conscious decision not to go Android,” Heins told the Telegraph.”If you look at other suppliers’ ability todifferentiate, there’s very little wiggle room. We looked at it seriously — but ifyou understand what the promise of BlackBerry is to its user base it’s all about getting stuff done. Games, media, we have to be good at it but wehave to support
those guys who are ahead of the game. Very little time to consume and enjoy content — if you stay true to that purpose you have to build on that basis. And if we want to serve that segment we can’t do it on a me-too approach.”
Given the current woes of Android vendors such as HTC (2498) and Google’s (GOOG) Motorola,
the company’s decision not to go with Android does make a good deal of sense. But now that RIM has decided togo its own way, the company will still need something to differentiate itself from the iPhone and the flood of Android devices released every year.
For Heins, RIM’s ace in the hole is BlackBerry Messenger, which he says delivers mobile messaging capabilities that are unique in the smartphone market.
“[BBM is] what attracts people to BlackBerry,” he said. “This is our BlackBerry experience we can deliver —there’s no other system out there where you can read, write, check if you’ve read my message. We want to make it as differentiated as possible. Going cross platform and opening up would be losing that advantage. I thinkthere’s a huge difference between somebody who just provides the phoneand the hardware and someone who provides services.”

http://ascology.com/news/technology/26734-Blackberry-maker-RIM-seriously-considering-switch-Android.html?utm_source=&utm_medium=twitter

which is what those knuckleheads at nokia should have done with meego instead of allowing microsoft moles to sell them out.

close to a year after the os dey chose is still not as flexible or featured as the last meego
release, selling promises when d competition is not standing still


anyway i hope they do get BB10 out before they die because at this rate im beginning to suspect microsoft will.simply buy them to merge with nokia. software and hardware taken care of, slamdunk

4llerbuntu: which is what those knuckleheads at nokia should have done with meego instead of allowing microsoft moles to sell them out.

close to a year after the os dey chose is still not as flexible or featured as the last meego
release, selling promises when d competition is not standing still


anyway i hope they do get BB10 out before they die because at this rate im beginning to suspect microsoft will.simply buy them to merge with nokia. software and hardware taken care of, slamdunk

true

i wished nokia didnt close meego nd maemo Os, now my n900 is just almost useless. Coming to think of it imagine a blackberry hardware with andriod OS..it would be Super awesome!

4llerbuntu: which is what those knuckleheads at nokia should have done with meego instead of allowing microsoft moles to sell them out.

close to a year after the os dey chose is still not as flexible or featured as the last meego
release, selling promises when d competition is not standing still


anyway i hope they do get BB10 out before they die because at this rate im beginning to suspect microsoft will.simply buy them to merge with nokia. software and hardware taken care of, slamdunk

You still cannot see the trees for the forest!



The Chart above shows the smartphone percentage share of mobile profits. And the iPhone is utterly dominating with 77%. The next big player is Samsung with 29%.
All the other Android makers (HTC, LG, Sony, Sharp, Philips, Motorola) are either losing money or they are making do with a meager share of the profits.

Going Android would have been the fastest path to the grave. Don't believe all the lying fanboys who babble about 'Nokia hardware paired with Android'. The HTC One X has nokia-esque hardware quality and certainly looks way better than the GS3. Guess which phone is selling poorly now?

If Nokia had gone Android, there'd have been practically nothing to differentiate with. Any Nokia apps would have been ripped from ROMs by Xda-devs within days and 4llerbuntu would be posting articles about how to install Nokia Drive on Galaxy S II

Android has not been the blessing for Sony, LG, HTC et al as you thought.

PS: At least WP8 will bring much more apps for Nokia devices than meego would have.