Imagine Gov. Romney as a product and you as a democrat no marketing packaging will make you pick up the product at the store, but what if the product could prove its efficiency even if you still don’t believe in it then somehow it begins to sink into your heart little by little and it might end up in your shopping trolley .Imagine it’s a hot and sunny summer day and you are so thirsty and you got a cold kvac instead of a cold water, kvac is a tasty Ukrainian drink I suggest you try when visiting, kvac might not be that bad in this case though water is what you need, but what really matter is quenching your thirst it doesn’t matter with what. Beer, soda, kvac, water or juice you might even be holding a drink but still be thirsty if you don’t drink it.

Quench the thirst of your client by being efficient, being efficient will subtly gain you more client than you can imagine, if you are in the legal business your clients are oftentimes thirsty of Justice and legal protection, if you are into health and wellness your clients are thirsty of good health and medical cure, if you are into business growth consultation your clients wants more money in their bank and you winning them more clients, focus on the primary needs of your clients. Marketing is related to dating as it is to politics, in a relationship the woman might be thirsty of vibes she herself might not be able to explain, sometimes she is aware of this and sometime she isn’t. But she will recognize these feelings when she comes across it, always see your clients from this angle never assume they are satisfied, cos they might be consciously but unconsciously they are not. They want more added values on your products, they want something they don’t even know they want and they will be excited to get it.

Gov. Romney displayed himself as efficient through is action in the ongoing campaign even if he loses, he would be worthy of holding more meaningful office in the future , you as a C.E.O you are the constraint of your company, you can choose to make your company a real deal or a walkover for your competitors. Clients have more confidence in you when they feel you are efficient that when they buy your product or use your services they are making the right choice, know your duty and do your duty; just like political campaign you can call your competitors bluff during your marketing campaign. Being efficient will gain you more clients than what million dollars marketing plan or a celebrity strategist will do for you, and on a long run it will only drive your overall marketing strategy to work better for you, earning you direct credibility from the field and subtly gaining you clients that will buy and re-buy again. Being efficient will trigger words of mouth and never ever underestimate word of mouth in your marketing tools.

Article by AA Shodipo Senior,Business growth strategist at zrazunetwork.


Contact AA Shodipo via email : zrazunetwork@gmail.com
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