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How do I become an event
planner? Do you want to
learn how to become an
event planner? Are you
passionate about starting an
event planning business?
Then read on because this
article is for you .
Event planning is an authentic
knowledge-based service that
cannot be replaced by modern
contraptions and artificial
intelligence. It is like modeling –
so human and natural. For the
next decades to come, at least
you are guaranteed of a
business and profession and
may even be more prolific in the
years to come. Why?
The reason is because events
will always take place; as
humans find pleasure in coming
together for celebration
purposes. As long as events such
as Weddings, Parties, AGMs
(Annual General Meetings),
Political campaigns,
Anniversaries, Naming
ceremonies, Birthday Parties,
Award ceremonies, Expos,
Tradeshows, Conventions, etc
still occur daily, you will always
be in business.
Your duty now is to keep up
with fashion trends and
changing needs of clients. As
new modern concepts come out,
your event management
strategy also needs to upgrade
its science to keep at the fast
pace of time. Asking how to
become an event planner is no
longer the question. The big
question now is “can you keep
up with the demand? As ideas
travel very fast in the internet
age, it is not surprising that you
will have bigger demands; so
you should be more than
prepared.
Learning how to become an
event planner involves a lot of
technicalities and practicalities;
that most people tend to forget.
To give you a clearer picture of
how a modern event planner
should be and what you should
aspire to, below are the tips that
will help make sure you are on
the right track in business.
How to Become an Event
Planner – Starting an Event
Planning Business
Make up your mind to
become an event planner
To become not just an event
planner but a successful event
planner, you must be prepared
for the challenges involved with
event planning. You must decide
if this business is really for you.
Event planning is one of the
most stressful businesses; with
deadline to meet and the last
minute change in customer’s
plan, you must really be
prepared to face it all. Do you
still want to become an event
planner? The choice is yours.
Get the basic event
management knowledge
Event planning is a service based
business that requires a little bit
of technical know-how. To
succeed in this business, you
must understand fashion trends,
people management, catering
and food management, interior
designs and decorations, etc.
You definitely can’t learn all this
on your own; you are going to
need some help, in the form of
coaching. To get started, it’s
advisable you take a course on
event management and
planning. You can also find such
courses online.

Develop your
entrepreneurial skills
Just like every other business,
event planning requires
entrepreneurial skills in order to
create long-term happy
customers. To succeed as an
event planner, you need people
skill, sales skill, accounting skill,
negotiation skill, cooking skill,
communication skill, etc. Mind
you that this business involves
dealing with humans on regular
intervals. You must also note
that you don’t need to possess
all these skills, as long as you are
willing to partner with those
who possess these skills.
Set a goal
To become a successful event
planner, you must be a goal
getter. You must think big and
aspire to improve the caliber of
your clients.
How to Become an Event
Planner – Starting an Event
Planning Business
Conduct feasibility study
Choose your market
Why do you want to start an
event planning business? Why
do you want to become an
event planner? What aspect of
event planning do you intend to
focus on? Do you want to
become a generalist or
specialist? The key to
successfully wading in the event
management business is
knowing what type of service
to offer because that will also
determine the image you may
want to project, the clients you
want to sign up with and more
importantly, the price you want
to ask. Knowing how to become
an event planner is also about
knowing your direction.
Will you specialize in
weddings or corporate
events? These are some of the
questions you need to answer.
You cannot offer specialized
event planning style to clients
looking for generalist approach
because you are on a different
market bracket. Specialists tend
to get more lucrative deals
because of their forte but as
they are also more expensive, it
leaves generalists with more
clients to tend to.
Choose your clientele
Knowing your clientele also
means knowing the occasions
you can handle with eyes closed.
Will you focus on corporate
clients or individual clients?
For marketing purposes, it is not
enough to be certain with the
services you want to offer.
Rather, a research is needed on
the clients who often avail such
services and what market
section has the most potential.
From there, you can develop
your business and may even
stumble upon an untapped area.
Write a business plan
When it comes to starting a
business and growing it, it is a
known fact that having a
business plan can be an added
advantage to you; regardless of
the business you are starting.
After doing your feasibility, it is
advisable you write an event
planning business plan. This will
help you stay focused on your
market and further help you
adapt to change fast.
Assemble the needed
manpower and equipment
Event planning is often a one-
man venture. Everything else is
contracted with third-party
organizers and providers.
However, if you are aiming an
extra mile in the business, you
also need to have your own
manpower and equipment. In
the long run, you can save more
from these investments than
continually renting and cutting
the contract with other
businesses. For a start-up, it is
not necessary to spend on this.
As you expand, you also need to
think in advance and in a more
competitive way. Knowing how
to become an event planner is a
business game that requires
intelligence; so it is best
partnered with tangible
investments.
Apply for small business
insurance
Another important factor on
how to start an event
planning business is to get
insurance as this will secure
your business. You can know
more about getting the right
insurance on this industry by
checking out the website of the
NASEP or the National Alliance of
Special Event Planners website.
Develop a marketing plan
Having a marketing plan for
your business is also a vital part
when starting an event
planning service. Know
strengths, weaknesses,
opportunities and threats of
your business. Your marketing
plan should recognize your
strengths and then come up
with a detailed plan to address
weaknesses, opportunities and
threats. You need to know how
you can outsmart and
outperform your rivals and this
marketing plan shall serve as
your guide.
Be a good marketer and
salesperson
How can you represent clients if
you cannot present yourself in a
professional way? Knowing
how to become an event
planner also entails projecting
yourself as a leader in the
industry. Your portfolio should
not only contain impressive
clients but should be presented
in an impressive format as well.
Hire a good web developer and
spread your online presence as
more clients look in the internet
for possible event managers.
Be a networker – Establish
connections
Many established event planners
consider their network and
contacts as their secret weapon
to winning a deal. Who are the
manpower service providers?
The catering services, pastry
chef, photographers and
videographers; even the venue
and other tit bits are
responsibilities of event
planners. Having a brilliant
concept will not leave the clients
gaping with awe if you do not
know where to pull all your
materials and people. Do you still
want to become an event
planner? Then know your
contacts.
Create an event planning
website
Creating yourself a website is
also an important aspect when
starting an event planning
service . The internet is the best
way to promote your business
as millions of people go online
these days. Perform internet
marketing strategies such as
search engine optimization,
email list-building or link-
building for people to see your
website.
Get certified
No, there is no need to be a
licensed event planner or finish
an event planning course. This
only means that you should
have certifications from
recognized bodies and
organizations of event
managers and planners; and
become a Certified Special
Events Professional. However,
you can work at home after
getting a certification. You can
operate without any employees
or an office because all you
need are clients. You can get
these clients on the internet.
It is an advantage if clients find
out that you took the extra mile
in learning new things in the
business. For them, this means
you can offer more and
something better that your
competitors do not have.
As a final note, the capacity to
earn in event planning
profession is only limited by
how far you can see yourself in
the business. Do not strive
just to know how to become
an event planner, but try to
be the leader in the field .

How to Start a Small
Business with No Money
1. Develop a good
business idea
The first step to starting a
business without money is to
develop a good business idea.
Your proposed business idea
must satisfy a need or solve a
problem. Your idea must be
good enough to arouse the
interest of anyone who hears a
pitch of it.
2. Have a good
business plan
Even though you have no
money to start a business, write
a business plan. It might sound
crazy but you are only preparing
yourself to take advantage of
any opportunity that comes
your way. Also, writing a
business plan will prove to
investors that you are a serious
entrepreneur that knows his/
her onions.
3. What do you bring to
the table?
Okay, I know you are reading
this now because you lack the
capital to finance your business
idea but I will bet that you have
something of value inside of
you. What business skills do you
bring to the table since you
don’t have money? This will be a
question most investors will
want an answer to.
Take for instance you developed
a good business idea with
respect to the tech industry but
you don’t have the money to
pursue the opportunity, you can
come to the table with your
technical skills. Mark Zuckerberg
did the same thing. Aside
technical skills, you can also
come to the table with your
experience from a respected
field. Skills such as sales skill,
accounting skill, business
management skill can also be
brought to the table.
4. Find a business
partner with cash
This is self explanatory. If you
don’t have the cash to start a
business, then find a partner
who does.
5. Start a service based
business
You can also start a service
based business since it requires
little or no startup capital. But
you will definitely have to
invest time equity to get things
going. A little bit of creativity,
marketing and sales skills will
also be needed to give your
business a head start.
6. Start a home based
business
When I hear people giving lame
excuses about their inability to
start a business due to lack of
capital, I boil inside of me. I have
seen people start businesses
right from their home and grow
from there. Julie Aigner Clark is a
good example of this.
I have seen people borrow $50
or less from family or friends
and launch themselves into
tremendous wealth through
network marketing. I have seen
young internet enthusiasts start
a business from a friend’s
computer or a public connection
(cyber cafe). So I don’t think you
have any excuse for not
starting a business; even if you
have no money.
7. Bootstrap your way
to success
Lastly, you can bootstrap your
startup by operating on a lean
budget. Bootstrap financing is
an alternative for those who are
finding it difficult to raise funds
for their business.
Bootstrapping financing is
simply the art of running a
business on internally generated
funds which are often limited. It
involves the tactical deployment
of resources while giving little
room for waste. Effectiveness
and efficiency are two
watchwords in the game of
bootstrapping.
As a final note, I want you to
know that there will never be a
situation where you will be
provided with excessive capital
to start a business. You just
have to learn to run with what
you’ve got. Don’t sit on your
ideas simply because you have
no money; start with what you
have. Even if all you’ve got is an
idea and your enthusiasm; start
with it. Where there is a will,
there will surely be a way. I
leave you with these additional
tips for starting a business
without money.
Additional tips on
how to start a small business
with no money
8. Obtain a bank loan
9. Apply for a government
grant
10. Raise money from
crowd sourcing websites
11. Source money from
Family and friends
How to Raise Startup Seed
Capital from Family and Friends
12. Try raising capital from
investors
VC Funding: How to Raise Capital
from Venture Capitalists
13. Take your idea to
institutions that support
entrepreneurship (NGOs)
14. Participate in
entrepreneurship competitions