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Success Story-seun Osewa Example - Business - Nairaland

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Success Story-seun Osewa Example by Itoroetti(m): 8:58pm On Nov 10, 2012
How Seun Osewa made Nairaland.com a success story.

Seun Osewa launched the popular Nairaland.com on the 25 th of March, 2005. Today, the online forum ranks among the most visited websites in Nigeria . How’d he do it?
He was motivated by failure
Behind every great success there are failures. And Seun’s story is not an exemption.
Prior to the time Seun launched Nairaland, he had attempted to start a web hosting business which failed for lack of viable income model. After that failure, he spent several months researching business ideas and presenting them to friends and family, for the possibility of funding them, butto no avail.
Finally, he got the idea of starting Nairaland, after he had made up his mind to go the entrepreneurial path (No matter what), after tasting creative freedom in his first startup.
He created a product that comes out of a need
Seun built Nairaland to solve a real and complicated problem for Nigerians. He realized the need for “a more general-purpose Nigerian forum with a strong bias towards issues of interest to Nigerians at home”.
A great way to start a business is to try and provide solution to somethingyou need, or want, to be solved.
He created a viable Income model
Due to the failure in his first startup for lack of consistent cash-flow, the fist question Seun asked himself was “Where’s the money?”
Nairaland had a viable income model from day one. He knew if he could attract enough traffic to the site, he could make money from Google adverts. So, his primary target was to attract enough traffic to the site through great content, better organization and great guest-friendliness.
Business is tough and certainly not forthe weak- hearted. Remember, when you know better, you do better. We can all take a queue from what brought Nairaland to this point.
You remember the Nairaland, don’t you?anything is easily achievable with dedication,prayer and vision.

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Re: Success Story-seun Osewa Example by dejiswaggs(m): 7:10pm On Nov 11, 2012
Intresting Success Story.
Re: Success Story-seun Osewa Example by 222Martins(m): 9:17pm On Nov 11, 2012
@OP, Are you Seun's partner? Were you there with him while he was going through all this? If no, then please save us the story. Seun is the owner of Nairaland and he roams this forum daily. Any day Seun decides to tell us the pains and sacrifice it took him to get Nairaland going, we will gladly listen because i believe we have a lot to learn from him. But until then, please spare us the "third party account" or "attention seeking stories." Let Seun speak for himself, grant an interview or authorize you to speak on his behalf. Thanks.

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