The forthcoming SWTOR free to play model appears to be the industry standard for F2P conversions not owned by Turbine - no fees for content or the level cap, with restrictions on quality of life for non-subscribers (races, currencies, etc) and possibly a complete lock-out from endgame group content.If the game's problem was that players were finishing the game's single player story and then quitting, I fail to see how a payment model that swtor credits cheap does not charge until players have completed the single player story is going to work out for them.