His real name is Olumide Adegbulu but he is popularly referred to as Olu Maintain. An accomplished artiste, the Yahooze crooner, is one of the most
extravagant artistes in Nigeria. In this
interview, he opens up on his lavish lifestyle and the entertainment industry.
Is it right to describe 2012 as your comeback year?
I think that will be a fair assessment because prior to 2012, l
had some level of hiatus locally for about two and a half
years. Last year, I redefined my brand and it was very
refreshing to test the waters and reaffirm that the brand is
still so much in demand. It was a year that defined the
second phase of my career and I see myself as starting over
again.
What do you mean by ‘the second phase’ of your
career?
The first phase lasted for about 14 years. Then, Olu
Maintain evolved from Maintain, the group, to Olu
Maintain, the solo artiste that has seen it all and done it all.
When you are in that state of mind where psychologically,
you see yourself not being challenged any longer, it
becomes difficult to have the hunger to do more. That was
why in 2012, I decided to try another genre of music;
another image and path in my career. I was overwhelmed
that it worked. That has inspired me to look at myself as
one who has given enough to the industry and who has
more to offer. Therefore, it is a new beginning, another
phase of the journey for me.
Why did you choose to be active only internationally in
the last two and a half years?
That was not by choice. If I give you a rundown of my
activities since the Yahooze album dropped in 2007, it is
remarkable to see how quickly time flies. After the album
was released in May 2007, I was on tour in Nigeria from
that time until 2008 when I came up with the Kamakazi
video. In 2009, I toured America for the first time and I
visited 35 states. In 2010, I toured almost all the countries
in Europe and in 2011, I started recording again. In
September 2011, the Nawti audio was released and in
January 2012, the video came out and the rest is history.
Therefore, there was no time I sat down doing nothing.
You mean the emergence of new artistes in the industry
did not force you to beat a retreat and restrategise?
I see the Nigerian music industry as one that is saturated but
very uncompetitive. How do I explain an Olu Maintain that
has been quiet for some years and only for him to come out
with a music video in 2012? This is unarguably the best
video in the country ever. That means that I saw what a lot
that people were not doing and I capitalised on it. The
industry is growing but it is not developing.
Why did you have to do a collabo with foreign artistes,
is it that you cannot hold it down on your own?
To start with, the collabo between Olivia and I was purely
circumstantial, it was not by choice. I met her at an industry
party in Los Angeles by the producer of the Nawti video,
Naomi Smith and we took it from there— courtesy her
producer, Jerry Wonder. He is one of the best hands in the
industry in America. That was how the track ‘Hypnotise
me’ was born and Jerry wonder also facilitated my
collaboration with Fatman Scoop, an American hip-hop
star. So, my collaborations were circumstantial and as a
result of me being at the right place at the right time. It was
not something I set out to do or part of my agenda.
Having watched the Nawti video, it is very hard to
believe there was no sexual chemistry between you and
the video vixen
No comment but the beauty about my personality is that I
can be overwhelming because I have a persuasive and
likable personality. When I work with anybody, I like to
establish a relationship outside work.
You raised the bar for yourself with Yahooze; do you
think you can match that?
I am not going to match it, I will surpass it. Living up to it
is not an achievement but surpassing it is the beginning of
achievement. A DJ once told me that the only competition I
have is me.
With your years of absence, don’t you think you have
lost your place in the industry especially with the
emergence of young artistes?
The truth about it is that the industry is my wife, I am
married to it. I know what to tell my wife anytime I feel
like making love to her. Other people are dating the
industry and because I am married to it, I understand her
language so I can make her dance to my tune when I so
desire. You just wait and see what my new album. It is a
ten tracker and each letter stands for a song.
Is there a possibility of Maintain regrouping?
Nature has a funny way of taking its natural course; I would
not deem anything impossible. If it is nature’s calling and if
God says we would come back, who am I to say no? But for
the next four quarters, I already have my plans defined and
if Maintain is going to do something, it will have to be in
the future and not this year.
When will marriage come?
Olu Maintain has come of age; I am closer to 40 now,
single and with no child. Before now, my career has been
my wife and companion and that makes it necessary for me
to start prioritising. It will be a safe assumption now to say
I am seeking for something that is missing in my life.
There is no woman in my life now but I am working
towards it. I just want my woman to love me and love what
I do. I am not attaching any physical attributes to it because
that eventually will go away. It’s better to fall in love with
someone because that lasts forever. My parents have been
married for 43 years.
Apart from music, do you do other things?
Yes. How do you think I have sustained my lavish lifestyle?
That is why people attribute my lifestyle to all sorts of
negative things. What they don’t know is that I surround
myself with friends that are not in my industry and that
shows I have been able to sustain my fortune. I respect my
colleagues but I don’t have any close friend in the industry.
My best friend is a chartered accountant and a bank
manager.
Don’t you think your lifestyle is too loud?
It is a part of me. I still like to blow, shine, stand out in a
crowd and that is with some level of affluence. Besides, it is
required for my profession. For instance, when I dress, I do
loud colours and really that is just my person, and being an
entertainer makes it mandatory for me to be flashy. I like to
glow, bling and dress flamboyantly because I am not a
conservative in any way.
I read somewhere you still live in a rented apartment…
It is false because I have tenants. How can I be collecting
rent and still live in a rented apartment? By the special
grace of God, I own the place where we are having this
interview and many more.
So how much is Olu worth?
Olu will be rich for the rest of his life and that is by default.
I cannot go broke for the next generation to come. I have
planted enough for my next generation to benefit from.
That is as a result of being prudent and making wise
decisions in my choice of investments and circle of friends.
The Nawti video for instance cost a lot of money. It is the
only Nigerian video that has 16 looks. Most Nigerian videos
have four or five, which costs an average of $20,000 or
$25,000 . So for a 16-look video, do the arithmetic.
How do you relax when you are not making music?
I love to stay in my home. I do not drink, smoke, or go
clubbing. I only club when I am being hosted. I watch TV
and I like to travel also. My persona is a completely
misunderstood one. Contrary to what people think, I am a
very warm person. I am Cancerian. so naturally I have a
large heart and that is misinterpreted because I am an
artiste.
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