There's a new page in the ever-growing book of bizarre beauty procedures. Joining the list of treatments like extreme butt implants and Japan's "bagel heads" comes gum tattooing. More specifically, tattooing your gums black to achieve a more beautiful smile.

While it may sound extreme to most, women in the country of Senegal have been doing it for years. The West African country inherited the custom from their ancestors and believe it will help women attract men. We're now learning about this unique beautification method thanks to a video that has surfaced following a young woman named Marième as she undergoes the procedure.

Although she's brave at first, Mariéme soon succumbs to the pain of the needles jabbing into her gums as they inject a black powder made of burnt oil and shea butter, only making it through four of the seven recommended layers of pigmentation.

"It hurts. I would never recommend this torture to anyone," she explains after the tattoo is finished.

Needless to say, the video is hard to watch. But the woman performing the tattoo explains its benefits:

http://www.youtube.com/watch?feature=player_embedded&v=KD50PQE_OeI