THE SAKA BRAND WAS A SITCOM CHARACTER STRUGGLING TO MAKE HEADWAY IN HIS CHOSEN FIELD .. SOME OTHERS THEN WOULD HAVE CALLED HIM A JESTER WHO COULD GIVE A GOOD LAUGH THROUGH HIS FUNNY ANTICS..

BUT THAT WAS UNTIL ETISLAT CAME ALONG AND CAUSED AN EVOLUTION OF THE SAKA BRAND THROUGH ITS AGGRESSIVE ADVERT MEDIUM. ..

OVERNIGHT THE SAKA BRAND BECAME A HOUSEHOLD NAME ASSOCIATED WITH ETISALAT .. HE MORE OR LESS BECAME A BRAND AMBASSADOR FOR ETISALAT .. WELL SO WE THOUGHT UNTIL THE UPGRADE MTN SHOT INTO THE AIRWAVES .. SUDDENLY THE SUPPOSED KNOWN AMBASSADOR IS SEEN IN AN ADVERT THAT CULMINATES IN SOMEWHAT OF A MOCKERY OF HIS PREVIOUS EMPLOYERS OR BUSINESS PARTNERS AS THE CASE MAYBE.

THE UPGRADE ADVERT STARTS WITH SAKA WEARING A GREEN COLOURED TOP SYNONYMOUS TO ETISALAT AND THEN SWITCHING THE THE ALL POPULAR MTN YELLOW COLOUR ..WHILE HE SINGS AND EMPHASIZES THAT HE HAS UPGRADED FROM ONE NETWORK (ETISALAT IN THIS CASE TO MTN)IN WHICH HE CAN RETAIN HIS NUMBER WHILE SWITCHING TO ANOTHER NETWORK.

ONE QUESTION .. WILL IT BE OK FOR TIGER WOODS A WELL KNOWN AMBASSADOR OF NIKE .. TO SUDDENLY START ADVERTISING FOR ADIDAS A WELL KNOWN COMPETITOR ? WHAT ARE THE LEGAL OR CONTRACTUAL CONSEQUENCES .

MANY CALLED IT AN INSULT ON ETISALAT , BUT LETS GET A LITTLE BIT MORE CRITICAL. AND ASK THE FOLLOWING QUESTIONS

1. CAN ETISLAT LAY CLAIM TO THE SAKA BRAND AFTERALL THEY BUILT IT TO SOME EXTENT..

2. IS IT GOOD PROFESSIONAL ETHICS FOR THE SAKA TEAM TO TAKE ON THIS SORT OF ADVERT FOR MTN KNOWING FULLY WELL IT IS VIEWED BY THE PUBLIC AS AN ETISLAT AMBASSADOR HAVING DONE SEVERAL ADVERTS FOR ETISALAT.

3. IS THE SAKA TEAM DEVOID OF ANY LIABILITY TO ETISALAT .

4. DOES ETISALAT HAVE A CAUSE OF ACTION IN INTELLECTUAL PROPERTY I.E PASSING OFF OR INFRINGEMENT AGAINST MTN

5 WOULD MTN FIND THE SAKA BRAND ATTRACTIVE ENOUGH FOR SUCH ADVERT IF IT WAS NOT ALREADY USED AND REFINED BY ETISALAT ?.

6. WAS SUCH ACTIONS BY MTN IN SOLICITING THE SAKA BRAND FOR THE ADVERT MALICIOUS AND UNPROFESSIONAL ?

7. CAN ETISALAT DEMAND THAT THAT THE ADVERT BE STOPPED BY MTN..

THE ANSWERS ARE NOT FARFETCHED . OFF COURSE A LOT WOULD DEPEND ON THE CONTRACTUAL AGREEMENT BETWEEN THE SAKA TEAM AND ETISALAT .. AM SURE TEMPERS ARE ALREADY FLARING AND CORRESPONDENCES ALREADY BEING EXCHANGED BETWEEN PARTIES ... MY FINGERS ARE CROSSED .. LETS WAIT AND SEE .. ALTHOUGH WE MIGHT NEVER KNOW WHAT THE OUTCOME WOULD BE DUE TO CONFIDENTIALITY CLAUSES, IT WOULD BE NICE TO TEST THIS IN A COURT OF LAW JUST FOR PRECEDENCE SAKE..

GROWING & GOING FROM SMALL TIME BUSINESS PERSON TO BECOME A MAJOR COMPETITION IN ANY INDUSTRY YOU PLAY IN. WATCH THIS SHOUT VIDEO AND DRAW A POWERFUL CLUE FROM IT


https://www.youtube.com/watch?v=WmCltATrKJM