Web Traffic is one of the indices used to measure a healthy website and a vital ingredient in seo optimization, and today we are going to look at some metric terms used in judging a good web traffic from a bad web traffic.

Web Traffic Metric Terms
Hello and am guessing you are here to learn what web traffic metric terms are? well I have just two simple words you need to look out for when checking your traffic visits to your site.
This are Unique Traffic visits also know as New Traffic visits or Unique User Sessions, while the other one is the Normal Traffic visits or User Sessions...Please note that all traffic are in constant relation to given period of time, in other to get a precise figure for this two metrics.

These terms are quite useful when measuring the success of your web traffic campaign either from your web traffic generating tactics you have developed or the common pay for advert or traffic strategies. It all still boil down to this two fellas "Unique Traffic Visits" and "Normal Traffic Visits".
This two terms are some time miss-conceptually used, let me explain; The term Normal Traffic visits simply represent the total number of visits a website gets at the end of the month in contrast to the amount of first time visits to the site by new users(NEW TRAFFIC VISITS).
The Normal traffic visits is a compilation of both new and old visitors (returning visitors) to a website url within a given period of time frame, in such a case, a period of days, weeks or a month can be used to derive a figure to determine their values.
While a Unique traffic visit is measured as a single visit to a site by a single user, mostly measured by cookie sessions or via IP addresses to allocate a single user session to the visitor, even if he or she visit the sites five times in a single role, such a visit will be counted as a single visit but will be added up to a web traffic visit of the normal visit.
So the con with this is when you buy web traffic from web traffic companies that deal with impression base traffic system, you might find out that their records does not tally with your Google analytic records.
The reason for this is simply the fact that some IP Adresses could be shared among several users or a single user might be using different IPs.
But basically to judge a true worthy traffic you will need to look at your duration on site, this is also a basic rule of thumb to look into while sorting out your traffic performance.
FACTORS THAT AFFECT WEB TRAFFIC
It's well said that an average web visitor should spend an average of 5 minutes on your site before hitting the close button on their browser.
If you have a duration reading on your site that is below 4 minutes this might be due to the following issues that need your urgent attention.
Your server speed is too slow
Your cascade style sheet is not in place
You are using too much of graphics
You don't use dimensions for your images
Your Images don't have alternate text in them.
Your webpage size is so huge that it does not load on a cable internet network.
All this are common issues that cause such distasteful option out from a website when visitors visit them and in the other hand it helps you to define a web traffic hit from a geniue web traffic.
MERITS OF READING WEB TRAFFIC METRICS
This are what you stand to gain when you are reading your web traffic from all traffic generation method you might be using to drive web traffic to your site.
you know which of your page needs attention
you know which of your content sells
you know how to work around a new strategy that best suite your visitors
easily identify where your web demo-graph and region your traffic is coming from
Their many web analytic tools you can use for analyzing your site performance that will include traffic analysis, but the best so far and easy to use that is totally free is Google-analytics .
It is so easy to use and navigational friendly, no complicated jargon or terminologies, and quite easy to implement on your site or blog.
There are other usefulness of the web traffic analysis especially if your a web analyst or a seo expert working for an seo services company, then you can tailor the right apprehensive method to tackle some of the issues highlighted as problems that might affect poor web traffic scenarios.

Yes, Google is good but i beg to disagree that it is the best. Google only track page view but there are tools that can also help you analyze your website based on people's view and what actions they took when on your website but since Google is cheap, we can give them that credit

Know where your trraffic comes is important so as to improve on it