I will start by saying this fact, that you tube being the 2nd largest search engine is no surprise to me, but will that reveal that a lot of people are really now moving away from the contextual search results from normal text based search engines and are lingering forward to the visual aspect of searched results? If this be the case, will it be wrong to suggest the ideology of finding people now relying to get searched results for their keyword phrases as videos. Visiting your local search engines url, you practically must have done a search for a particular keyword that brought results( within 0.22 seconds) and must have notice some videos taken up some positions in the search ranking positions for this keyword phrases. The probability of getting targeted traffic his much more high, it’s like taking an article marketing or a press-release to use as a way of tailoring one’s self as an expert in a particular field, same can be said with video marketing. The only differenc
e here is that the viewers have been easily persuaded with a 2 to 4 minutes video that is professionally done to get the message across, just like your normal advert on TV. That said the next thing on your mind is how to work with a video that is search engine friendly? Follow the highlighted steps below and conceptualized the approach you used to perform seo optimization for your videos, so they can be ranked alongside your web sites organic keywords: SEO VIDEO KEYWORD RESEARCH 1.) Just as any normal site or blog, you need keywords, and like your articles or press release, you need a good title, performing a keyword research will be necessary, in terms of visiting your search engine you will like to rank on and do a video search for that keyword(you have video, web, blog, image and so much more search based results from most search engines, we’re basically familiar with the contextual search results) and take note the amount of results you get, will be using Google
for this case study (You might perform the same steps for BING and YAHOO since they both work together, in most cases their search results are not correlated).
2.) Next you visit Google Adwords tools and make use of the keyword tool, which helps you to know the quantity of searches for the phrase your competition for, with more insight as to the total number of people search for this keyword in respect of their location and region, that is how you know if a keyword will sell in one continent or city than the other.
3.) After you must have taken note of the search volume results for the keyword target local for the region you want to market the video too, you then use the result for the local search engine your targeting, that is the number of video results that returned for your query, you multiply the supply twice (search engine total numbers of url results) and divide by the demand (Monthly search volume)
4.) You now look into your results and decide from the keyword effective index (That is the result you just got) if the keyword is not highly competitive by checking if the score is greater than 1, the higher you’re KEI the less competitive that keyword is and the greater with your chance of ranking for the keyword on search engines.
5.) Next you will need to choose some related keywords to flow with the keyword (This is not keyword stuffing), this is a blend of closely related keywords to be used for your title, eg Affordbale seo packages assuming your targeting “affordable seo” by using this three keyword phrase you will gain more with search term “seo packages”.
6.) The next thing is your content in the description part of the video your about to upload, this is similar to performing press release, where you have to place in a good write up for the article to be republished and re-print on other sites, so if you know how to write a solid press release it will be a easy scale for you to do with the optimization description, so the keyword relevance and density come into play, but you need to keep your video visitors friendly.
7.) After all this you can now upload your videos and try to share it to your social friends, and write articles pointing to it, using anchor text as your keyword pointing to the video.
These are the common steps in growing your video ranking for a particular keyword on search engines.