BlackBerry cut prices for its flagship smartphone to $49 and $99.

The BlackBerry Z10 is now selling for $99 at  AT&T and Verizon, while Amazon is selling it at $49. The price drop is aimed at breathing life into sales for the Canadian company, which lost $84 million in the most recent quarter.

“Now is the right time to adjust the price,” a BlackBerry spokesperson told the Wall Street Journal. “It’s part of life cycle management to tier the pricing for current devices to make room for the next ones.”

That could mean that the company is selling the stock on shelves now before it launches a second-generation smartphone with the same Z10 DNA. The price cut from the original $199 price just four months ago isn’t a good sign for BlackBerry, formerly known as Research in Motion.

Thorsten Heins, chief executive of BlackBerry, acknowledged that the launch of the latest smartphones in the U.S. didn’t go as well as it hoped. BlackBerry also let go its head of U.S. sales, Richard Piasentin last month. It’s an uphill battle for BlackBerry to gain market share in a field crowded with devices based on Apple’s iOS, Google Android, and Windows Phone.

Kantar Worldpanel, a market researcher, said that in the three months ending May 2012 that BlackBerry had 4.6 percent market share, compared to more than 50 percent a few years back.

k2kay: BlackBerry cut prices for its flagship smartphone to $49 and $99.

The BlackBerry Z10 is now selling for $99 at AT&T and Verizon, while Amazon is selling it at $49. The price drop is aimed at breathing life into sales for the Canadian company, which lost $84 million in the most recent quarter.

“Now is the right time to adjust the price,” a BlackBerry spokesperson told the Wall Street Journal. “It’s part of life cycle management to tier the pricing for current devices to make room for the next ones.”

That could mean that the company is selling the stock on shelves now before it launches a second-generation smartphone with the same Z10 DNA. The price cut from the original $199 price just four months ago isn’t a good sign for BlackBerry, formerly known as Research in Motion.

Thorsten Heins, chief executive of BlackBerry, acknowledged that the launch of the latest smartphones in the U.S. didn’t go as well as it hoped. BlackBerry also let go its head of U.S. sales, Richard Piasentin last month. It’s an uphill battle for BlackBerry to gain market share in a field crowded with devices based on Apple’s iOS, Google Android, and Windows Phone.

Kantar Worldpanel, a market researcher, said that in the three months ending May 2012 that BlackBerry had 4.6 percent market share, compared to more than 50 percent a few years back.

lol bb don fall

RIP in advance BB!!!!

What are you talking about?

So all those who already bought the BB10 and seriously showing off with it will soon be licking their wounds as d Z10 will soon be the phone of choice for meruwa's and co.

francis247: What are you talking about?

ask google to confirm

I pity the company,it shows that there is no champion for life,just nokia`s own symbian,they (bb) will fade away too.

This is crazy....that's all I can say

LOL... BB dn Die.. Sori for those wey still get am in stock b4 d fall

Lies. It's just the contract plan of payment that dropped. Get your fact straight

[quote author=Preciousone4ril]
The bb is falling like a pack of cards

k2kay:
ask google to confirm

According to your source, BBZ10 is now $49 on Amazon.com, went there 2 place an order only 2 find the above price of about $470 Nd you're saying I should ask Google. Do you have another Amazon.com?

francis247: According to your source, BBZ10 is now $49 on Amazon.com, went there 2 place an order only 2 find the above price of about $470 Nd you're saying I should ask Google. Do you have another Amazon.com?

Why u on my neck like I authored the article? I found the article online along wt a few and decided to post it here......nw where did I go wrong Mind u, I posted it exactly like I found it dis morning... Pls proceed to the site below for more clarification. http://venturebeat.com/2013/07/13/blackberry-z10-prices-come-crashing-down-to-as-low-as-49/

Guy, dnt b deceived by scammers, if u like fall victim, knw come complain here o, otondo, ow bb go reduce bb 10, and u blive rumours, shitt happens o

k2kay:
Why u on my neck like I authored the article? I found the article online along wt a few and decided to post it here......nw where did I go wrong Mind u, I posted it exactly like I found it dis morning... Pls proceed to the site below for more clarification. http://venturebeat.com/2013/07/13/blackberry-z10-prices-come-crashing-down-to-as-low-as-49/

If just for contract phones. Phones without contacts sell higher thought this is common knowledge. That's how a telecom company tips you in

Super lie wahlai.blackberry z10 is still @386$ above,i dnt even knw why u visit all this blogs for news sef.dem fit beat u for dis thing oh *lol*

e be like sey e don fall true-true! Can't believe this! http://venturebeat.com/2013/07/13/blackberry-z10-prices-come-crashing-down-to-as-low-as-49/

See AT&T: http://www.att.com/shop/wireless/devices/blackberry/z10-black.html?source=EC0GBBZ1000Z100aL&wtExtndSource=landingpage#fbid=Eo2JLoghnHP

The number of dunderheads is increasing on NL. Apparently many commenters here fail to realise that the price drop in question here is tied to a 2 year contract.

Now I understand. Price varies with service agreement.
With contract: $49
Without contract: $599

k2kay: BlackBerry cut prices for its flagship smartphone to $49 and $99.

The BlackBerry Z10 is now selling for $99 at  AT&T and Verizon, while Amazon is selling it at $49. The price drop is aimed at breathing life into sales for the Canadian company, which lost $84 million in the most recent quarter.

“Now is the right time to adjust the price,” a BlackBerry spokesperson told the Wall Street Journal. “It’s part of life cycle management to tier the pricing for current devices to make room for the next ones.”

That could mean that the company is selling the stock on shelves now before it launches a second-generation smartphone with the same Z10 DNA. The price cut from the original $199 price just four months ago isn’t a good sign for BlackBerry, formerly known as Research in Motion.

Thorsten Heins, chief executive of BlackBerry, acknowledged that the launch of the latest smartphones in the U.S. didn’t go as well as it hoped. BlackBerry also let go its head of U.S. sales, Richard Piasentin last month. It’s an uphill battle for BlackBerry to gain market share in a field crowded with devices based on Apple’s iOS, Google Android, and Windows Phone.

Kantar Worldpanel, a market researcher, said that in the three months ending May 2012 that BlackBerry had 4.6 percent market share, compared to more than 50 percent a few years back.

please always research well before you post. This price applies for people that want to buy the phone on contract. Meaning that after making this first payment you'll make payments every month till you exhaust your contract. The iPhone 4 is free on contract. This doesn't mean the phone costs $49 alone. After making monthly payments for two years trust me you'll end up paying more than $600.