After the death of Bob Marley, a recording company known as Island Company began looking for another third world artist to sign up since Arista Record has sign Fela Kuti into contract. The search prompted producer Martin Meissonier to introduce king Sunny Ade to Chris Blackwell, leading to the releasing of Juju music in 1982. After this, many music aficionados were quick to point out that Sunny Ade’s brand of juju music could not be ignored by anyone at that time.

Today, this seminal recording is often acclaimed as oneof the most important records from Africa while King Sunny Adeniyi remains an undisputed king of juju music, the dance-inspiring hybrid of western pop and traditional African music with roots in the guitar tradition of Nigeria. Ade and his band (African beats) continue to weave an infections blend of electronic guitars, synthesizers and multi-layered percussion. In addition, he remains a force to recon with in Nigeria the money made from his early albums has been used to launch an oil firm, mini company, night club, film and video production company, public relation firm and a record label specializing in recording by African artists. It’s been estimated that more than seven hundred
people are employed by Ade’s companies. However, for over 40 years, King Sunny Ade has been thrilling audience and listeners with music of broad social messages. Musically, it is a thrilling hybrid of western pop and traditional African music that incorporates electronic guitars and synthesizers with such indigenous instrument as talking drum.
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