Facebook ads has been proved to be a very productive and excellent way for advertising, it enable you to reach a wide range of customer outside of your field, profile and already existing customer base.
Another interesting thing about facebook ads is that it enable you to specify your audience, both in term of age range, country etc and Guess what it is cheap
So how do i create a facebook ads campaign?
1. What do you want to promote
This is the basic question, it could be an event, app, facebook fan page, your blog, your business, anything, and it all depends on you. And then go to http://www.facebook.com/ads/create
2. Choosing the ad type: in choosing the ads type there are two options available to which are
Facebook ads: this option is used if you want to convey an idea or particular message
Sponsored stories: it simply means your news feed, normally known as your status update. Choosing means your status will be published as ads. The important of this is that you can enable the people know what you and business is up to- it build up brand
3. Write up a short and memorable ad copy
Note that if you choose the Sponsored stories option, and then ignore this step.
In this option make sure you give the customer or viewer of your ads a reason to click your ads, remember that the purpose of ads is to get people to click on it, so make it in such a way that it will give the people directive and incentive tom click on it.
Also you can add a title to your ads and also upload a picture. But there is something here make sure that the picture or image is small and will grab the audience attention
4. Choosing of targeted Audience: here you set the people you want to see your ads. this option is important because in advertisement concept, we consider the audience, because even with a large advertisement budget and wrong audience, you will get little or no result, but with little budget and right targeted audience then result will abound.
5. Determine your reach
it come into place when you narrow down your ads audience
6. Determine your budget:
7. Decide on pricing.
There are two options here CPM or CPC.
Cost per Impressions means it is based on how many people see the ad on their profile. You pay for every 1,000 impressions.
Cost per Click means the user physically clicked on the ad.

If your goal is to get users to interact with your ad, it may make more sense to go with the Cost Per Click option. That way, you’re only paying for people actually taking action, rather than those who may or may not have even seen the ad on the side of the page. But if you’re going just for general awareness, impressions may be your better bet.
8. Finally CHECK your ads stats
You can check your campaign statistics by going to http://www.facebook.com/ads/manage/campaigns and clicking on your campaign title. You can get demographic information and see if your ad is actually being viewed. Plus, you can see how much money you’ve spent.

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