In this short thread, I want to share some tips that will help your site to rank high in Google.

If you have a website and you want it to appear in Google, you have to build backlinks to it. Now let’s assume that you want to rank for the keyphrase: “dog toilet training”. That is, whenever somebody searches for “dog toilet training”, your website will appear on the first page of Google.

To achieve this, you have to use the keyphrase in the anchor text of your backlink (Note: Anchor text is the word or phrase that is clickable). However, you don’t have to over-do it or else Google will penalize you and rank you lower. This penalty is popularly known as the Google over-optimization penalty. You can avoid the penalty by diversifying the phrases you use in your anchor texts. You can do that as follows:

• Use Related Phrases: In our example here, related phrases can include “dog toilet training, potty training a dog, potty train a dog etc”. You can use the Google keyword tool to find such phrases. Note: Google keyword tool is now Google Keyword Planner.

• Use Generic words: You must not use keyword-rich anchor texts all the time. Also use generic words like “click here, here’s the link, this article, here, this article, read more etc”.

• Use Your URL: Here, you simply use your domain name (YourDomain.com).

You can also use singular and plural forms of your target keyphrase. By varying your anchor text this way, you’ll escape the Google over-optimization penalty.

I hope this tutorial really helped. If you have any question, please ask and I’ll reply as soon as possible.

On a second thought, you can d away with generic keywords because there are 1000s of related words you can use to diversify your anchor text..