APPSWHEEL WEB DESIGN QUESTIONS

Your website is a tool, not a billboard. It’s a big investment........

This week we shall be sharing 10 questions that will help you establish what kind of website you need. These questions have worked for our clients. They will work for you too.

You know you need a website, but do you know what you
want it to do? How you want it to look? It’s okay if the answer is no.

Today, effective websites must be equipped with content management systems, SEO strategy, conversion rate strategy and much more.

We have built a reputation of exceeding our clients need and delivering professional jobs that meets the industry standard and guarantee return on investment.

QUESTION 1
WHAT ARE YOUR OBJECTIVES?
All good strategies first start with outlining clear, measurable objectives. A new website is an investment and therefore should have an ROI. However, this investment should be made in order to accomplish strategic goals.

The following is not good reason to invest in a new website: It’s the 21st century. Everyone else has a website. We need a new “look”.

Before you can start your web project, you must determine the goals behind your new site or redesign. Your website is a tool, not a billboard. It’s a big investment, and if you’re not putting it to work for you, you’re not maximizing your investment.

Just as you set monthly and yearly projections for your business, you should consider how much you want your website to improve sales, attract prospects, increase website traffic, and boost conversions.

Once you have determined the business goals of your site, we can
help you reach these goals by setting targets for unique site visitors, SEO ranking, domain authority, time on site, and more. stay tuned for question 2

APPSWHEEL WEB DESIGN QUESTION 2

HOW DOES YOUR WEBSITE REPRESENT YOUR BRAND?

You’ve spent years building your company’s brand and your website needs to be the ultimate representation of it. Your website should not only represent your brand’s position, but also its personality.

A website is one of the most visible elements of a brand’s presence and is a make or breakopportunity to connect with customers. The basics include using the correct color palettes and design elements. But there are also more subtle elements to consider, such as the user experience.

If your site is confusing or frustrating to navigate, then your customer just had a bad experience with your brand. A website’s content (copy) is as important as the graphical design elements. In order to accurately portray your brand, your website’s content must
speak in a tone that accurately represents your brand’s personality. Tone and personality aside, your website must clearly and compellingly state your brand’s value proposition.

You wouldn’t meet clients in a messy office, or do business in a dirty storefront with broken windows. When people visit your website, make sure that their first impression is more like an attractive office, a comfy chair and a hot cup of coffee.