You may not realize fully that engagement in business is also an engagement in competition. Within your reach and the reach of your competitors, a lot of ready buyers come to market in each passing day or season. Both online and offline. If you are not improving your marketing streak consistently, then your business will remain among the losing pack who has great potential but static results.

Here are some of the things you can do to stop losing ready buyers to your nearest competitors.

1. acquire new knowledge - knowing what you have always known won't help you
2. improve the quality of your website traffic
3. know what your current conversion rate is and devise a means to grow it
4. define your Unique Value Propositions and communicate same consistently

Do these few things and you could start seeing formerly unseen possibilities within our existing potential.