Facebook Ad is one of the most powerful platform to get traffic. I have made a lot of findings and I have found that the facebook boost page is nothing but a waste of money.

If you are interested in and are about to create a Facebook Ad, I think this tools will help you;

Facebook Power Editor

Custom Audiences and

Lookalike Audiences

Read about them >> http://www.techracle.com/top-three-tools-to-enhance-your-facebook-ad/