Earlier today I went to pay someone a visit. On my way back, I noticed this ewa agoyin seller. The food she was selling had a very inviting aroma and as a matter of fact that is how I noticed her. Walking past her simply because it was a road side food shop and as a fresh guy, I could not be found at such a place (you know na…lol).



I hadn’t gone a few steps farther when I rescinded my decision and went back to have a taste of this meal with such a pleasing aroma. Ewa agoyin asides its taste, brings with it so many nostalgic memories of my childhood growing up in Nigeria and so this to me was more than just a meal.

I finally went and placed my order for ewa agoyin (for those not familiar with the word, its beans and palm oil fried by the angels) and asked if she had bread to go with it. Lo and behold, she didn’t have bread.

Find out the business lesson learnt here:

http://www.davidapaflo.com/2013/10/da-reflections-episode-2-parable-of-ewa.html

Nice Article,very insightful...I'm glad I read it cos it applies to me at the Moment.

Na wa oooo. . .u sef don develop all dem blogger's strategy to 'find out more here'

Lol @ this comment:

"I hope u drafted an immediate proposal or @ least rendered advisory services to the lady selling the ewa agoyin?"

Where she wan take money buy your services? She go as usual 'send someone'. Apparently, she's got no complementary goods to augment her sales unlike some of her contemporaries who 'don ka scope' via multitasking. Here, she's got a cheap irresistible advert - the aroma. The rest she needs is a welcoming venue and her followers (customers) will simply provide her the cheapest advert - CUSTOMER REFERRALS!!!

She can even package the stuff for meeetings, events etc - all dis na packaging! Hmmm business potentials. . .if only, if only she knew, knowledge will meet skills