For being too expensive, the Fire of Zamani crooner lost his place as the brand ambassador of Unity Bank, a leading bank in the northern part of the country.
The bank decided to sign Ice Prince as its ambassador because of his rising hip-hop brand and mainstream appeal.
Things fell apart when Ice prince asked for a sign on fee of N300m which didn’t go down well with the stakeholders of the bank.
A Vanguard source however revealed that the bank is now speaking with Kogi born Nollywood darling Joseph Benjamin who has the Northern background they will gladly tap into.