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Nairaland Forum / Entertainment / Celebrities / Stephanie Okereke Loses Kanekalon Hair Deal (1044 Views)
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Stephanie Okereke Loses Kanekalon Hair Deal by aproko247: 7:59am On Nov 22, 2013 |
Top Nollywood star, Stephanie Okereke-Linus was appointed as a brand ambassador for Kanekalon Hair in 2011. The deal came almost at the same time the actress got another brand deal with electronics giant, LG. Back then, the Chinese hair product reportedly chose Stephanie for the deal based on her popularity in the movie industry in Nigeria as well as her link with the New York Film Academy, which her husband, Linus Idahosa, also has a link with. Shortly after she grabbed the endorsement, the former beauty pageant contestant swung into action and was involved in activities aimed at promoting the brand she represents. Small gigs were held and products of Kanekalon were given out to lucky fans. But little has been heard about the actress and the product for some months now. Information reaching Aproko247 indicates that there is no love lost between Stephanie and Kanekalon. We reliably learnt that the 2002 runner-up of the Most Beautiful Girl in Nigeria, MBGN, has now been dropped as the brand ambassador of the product. According to the information reaching us, Stephanie was dumped because she was allegedly no more giving value to the brand. It was gathered that the management of the company was not happy with the way the actress didn’t use her influence to help their product in the market. As learnt, other brands of hair products in the market were doing better that Kanekalon, though they didn’t have known faces to their products. We scooped that the company marketing the product felt that they were wasting money paying Stephanie as their brand ambassador. Efforts by Aproko247 to get the reaction Stephanie were not successful as she neither picked nor returned our several calls put through to her phone number. Also, the actress didn’t reply the text message sent to her by this magazine. Source: www.aproko247.com/?p=1071 Do you have a story/gist for us? Kindly send to aproko247@gmail.com or call +2348055590141 or add us on BB: 22F89BFE Follow us on Twitter: @aproko247 Like us on facebook.com/aproko247 |
Re: Stephanie Okereke Loses Kanekalon Hair Deal by homesteady(m): 8:19am On Nov 22, 2013 |
Eya! I just remembered the Kanekalon advert she featured in, where one lady wanted to fall down because she was looking at stephanie's hair ![]() |
Re: Stephanie Okereke Loses Kanekalon Hair Deal by Vivly(f): 8:22am On Nov 22, 2013 |
Who still patronizes Kanekalon hair brands? Maybe few people. |
Re: Stephanie Okereke Loses Kanekalon Hair Deal by AbuMikey(m): 8:35am On Nov 22, 2013 |
Not Nice at all! Hope she gets a better deal soon ![]() |
Re: Stephanie Okereke Loses Kanekalon Hair Deal by Nobody: 8:46am On Nov 22, 2013 |
she is gonna get a much better one... |
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