Every week, over 25% of Internet users worldwide play online games, which amounts to over 200 million people. This number is growing at a rate of almost 17% each year.¹

To continue to fuel the growth of online games for users and as part of our ongoing efforts to develop new ways for publishers to earn revenue, Google announced today the availability of AdSense for GamesTM, a program that integrates video advertisements into web-based games, complemented by text and image ads.

The program helps advertisers reach its audiences in new ways. Google is working with select game developers and publishers including Konami, Playfish, Zynga, Demand Media, games network Mochi Media, as well as beta advertisers such as Esurance, Sprint, and Sony Pictures.

With this program, advertisers can now reach the growing number of gamers who are engaged in online play. For instance, in anticipation of a sporting event, an advertiser can use the technology of AdSense for Games to feature its logo within that sports event’s accompanying online game and reach its relevant demographic as a result.

source: http://www.itnewsafrica.com/?p=1403

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The link:  http://www.google.com/intl/en/press/annc/adsense_games.html

interesting

It seems as if game development is about to become much more lucrative!

They (Google Inc.) haven't released the technology yet.

@actually, in-game ads have been on for quite a while now. Recently the Obama campaign shelled out tens of thousands of dollars to feature his banners in Burnout Paradise.