Job Title: Brand Manager Job Reference indicator:
Job grade: Senior Officer - Supervisor Location: Lagos

Reporting Relationships
• Functionally reports into: Head, Marketing & Brand Management

Job objective(s)
• Responsible for coordinating the brand’s activities - sales, advertising, promotion, marketing research and distribution
• Accountable for delivering the brand’s profit, volume and market share objectives

Duties & Responsibilities
•Formulate brand’s long-term strategy to effectively reach customers
•Oversees the brand’s marketing life cycle
•Manages day-to-day progress of product marketing planning and execution
•Maintains brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand
•Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing plans
•Conducts market research and identifies and tracks market trends
•Define and manage the brand’s advertising and promotion strategies
•Closely monitor and analyze sales volumes, market share trends and competitive activity
• Provide monthly product updates to management

Key Performance Indicators
• Market share
• % Increase in sales margin
• Brand profitability

Minimum Education Qualifications
• A Bachelor’s degree in any business-related discipline

Required Experience
• Minimum of 2 – 4 years’ field experience in product management, brand advertising and/or marketing

Required Competencies

Knowledge
• Sales and marketing
• Customer service
• Communications and media
• Public relations

Skills
• Communication skills
• Interpersonal skills
• Negotiation skills
• IT skills
• Execution


Interested and qualified candidates should send their CVs to careers@montaigneplace.com