It gets to me why people can't be comfortable in their own skin! When they land a new job or earn an extra cash, the next thing is a makeover of sorts. Who told you that the ticket to being noticed is a bleached skin, dyed hair or a tatooed body?
I'm not against makeovers but if it doesn't enhance your beauty why waste your time? I've seen several beautiful n sexy divas destroy their skin just like a client of mine who went from a smooth skinned coffee brown goddess to a fair skinned replication of low quality with fiery gold hair!
What is true beauty to you?
Is it the smile, what makes one unique and exceptional or is it the makeup?

Beauty is on the inside- extremely cliche and doesn't even apply all the time
Most guys won't want to settle down with an average or below-average looking woman
So, people(especially women) will go any length to feel and look beautiful
So my point is, true beauty can be defined from the perspective of each individual

I agree with you @mstik 100% because the average or below average who "enhances" to appear attractive is trying her best to be acceptable. She's only believing a lie.How about the beautiful ones who tow the same line like my friend? Let them go and listen to "Pretty Hurts" by Beyoncé.