The emergence of new media and technology has changed the way we live, interact, disseminate information and stay updated with the current happenings in our areas of interest.
Thanks to digital technology, the birth of social media platforms like Facebook, Twitter, Google plus, Instagram and Youtube, information spread is now faster. Traditional media outlets like newspaper, radio and T.V is becoming obsolete as new media is gaining wide acceptance. In fact, you’ll first hear of a news on social media before it is out in the main media sold the following morning.



No matter your kind of business, you’re 70 percent likely to find your target audience online. This is good news for the brands and public figures as new media and technology has made P.R relatively cheap and cost effective.
Since we know where our targeted audience hang out, we can always go there to meet them. Fortunately, this doesn’t have to be a physical meeting which is good if you’re a shy person. From the comfort of your home, you can easily interact and pass a message to a large audience who can immediately share the word with the click of a button. That is how breaking news go viral.

Having said this, the question is how will you leverage these social media platforms to brand yourself, communicate effectively and promote your image as a public figure?
By public figure I mean an artiste, a model, an actor or actress, a politician, musician, a company, product or an[b] individual[/b] who would like to gain prominence by having a large following who are endeared and listen to you. You want them to feel what you feel and and do what you ask them to. It's simple. You’ll have to see yourself as that individual, celebrity or product first.

Now branding is the experience you want people to feel at anytime they come in contact with you. The emotions they feel and what they remember you for. Some people this packaging. However, packaging is just a little aspect of branding. For you to be a successful brand, you need to inculcate 3 qualities:

1. Relevance – The value you’re adding to your select audience or followers (entertainment, great service etc)
2. Uniqueness – What stands you out from people offering the same or similar services (your person should subtly tell why they should pick you over others)
3.Consistency – Your audience and followers have to experience the same thing anytime they come in contact with you. You don’t want to be seen as a well polished individual today and be seen as a tout tomorrow. This is not good for your brand. You have to make consistent efforts to pass the same perception every day.
Now that we know what social media is about and we know the 3 elements of a great brand, here’s how to brand yourself on popular social media platforms.
- See more at: http://www.naijawhistle.com/branding-public-nigeria-figure-using-social-media/