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How can website designing be used to your business advantage?

Website designing is the new standard for marketing the businesses of any category to millions of people across the globe. With the competition in all business industries on a rising edge and with the shifting trends of the business market, website designing is of vital significance and is an effective tool in the marketing of the business on the World Wide Web.
A website is the representation of the company and is the only way to contact customers all over the world in a very cost effective manner. Good design websites convey the standard of the company it represents.

Websites and electronic communication provide businesses with competitive advantage. Properly planned, designed and implemented a website should pay for itself and providing a return on investment. Websites provide companies with large customer bases the ability to communicate more effectively.
A website hosted on a reliable, commercial web server has the advantage of being available 24 hours a day, 7 days a week. By providing detailed product information, logically organized and well written customers are able to access information about new products, latest price lists, and special promotions. Contact details are easily accessible and the website provides new business opportunities because people can search for your product and service using search engines, which index WebPages.

Websites can also collect customer information and allows customers to sign up and order products and services. The need for administration is reduced. Customers can also download forms; find information without having to telephone.
Targeted Mailing Lists allow businesses to keep employees, customers, shareholders and investors up to date and maintain communication.
News on holiday trading times, sales, discontinued or new lines can be published online.

A website is an environmentally friendly way of doing business.
Reducing the number of brochures that your company needs to produce
Providing answers to frequently asked questions thus saving staff time.
Providing  timesaving shopping experience for customers.
Accessing information about customer buying patterns and purchases thus providing further marketing opportunities
Automated collection of orders, payments and customer details
An on line database of products which is quick, easy and inexpensive to modify
Improved communication by email which is professional and convenient, and is significantly better than leaving messages on answering machines.

Why you need a website.

You may ask yourself, "Why Get a Web Site? Why do I need a web site ,  I already have a good customer brochure."

With an internet site, your product or service is accessible globally, to prospective customers 24 hours, 365 days a year. More and more people these days are using the internet as a first post of call because of its convenience and to save time. Customers and the general public almost expect that a company has a web site. If people want information on a product or service, they are now saying, "I think they have a web site, I'll check that out first."
Because web-sites are quicker, easier and more cost-effective to update than print based media ; Therefore, you can have pictures, details and prices of your products, the very latest company information, or maps indicating the location of your companies outlets on your web-site. A web-site can play an integral part of your company’s promotional and marketing strategy. It also makes a powerful statement about your business, showing that you have planned for the future by securing your on-line presence today.

The Top 10 Advantages of having a web site are :

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[li]You can publicise your business, service or products to millions of potential customers. [/li]
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Having a web site will increase your sales.
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[li]You can update your web site with your latest news or prices much easier and cheaper than print based media. A web site will save you a lot of money in communication and administration costs. [/li]
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[li]You can link your web site with other advertising campaigns therefore creating brand awareness. [/li]
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[li]Your business will be advertised and publicised on the internet 24 hours a day, 365 days of the year. [/li]
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[li]Your business now has an extra outlet for taking orders. [/li]
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[li]Web sites are easier and cheaper to change / update, than conventional print based media. Content Management Systems can be set-up so that you can update any section of your web site, whenever you want as often as you want. [/li]
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[li]Web sites make it easier for customers to do business with you. These customers can be global or local.[/li]
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[li]You can compete with other companies in your market area. [/li]
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[li]You can now place your web site address on your business card to enhance your image. [/li]
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[li]You can use your web site to network with other companies and build better business relationships, locally and around the world.[/li]
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Imagine the scenario whereby customers ring you requesting information on a product or service - there's only so much you can do via telephone and delivering brochures via postal services takes time. It would be great to say, "If you take a look at our web-site, I'm sure you'll find what you need there." You would be surprised how many extra sales you could have by developing an on-line brochure or virtual store. Having an internet site also speeds up the time taken to react to customer queries, which can be done via e-mail.

Click here to get Affordable website today

Summary

1. Gain a larger clientele base
Everyday more people turn to the internet for their business solutions. Whether it is to research potential contractors, lawyers, or a new product, the internet introduces consumers to businesses they never would have heard of. Now people in Europe can learn about services a company in Seattle offers by the click of a mouse. Having a website introduces a business to new consumers and helps retain them as a client.

2. Educate consumers about your business
Many consumers research services and products online before purchasing. By having a website, you can inform potential customers of your services or products and what separates your business from your competitors. A website will familiarize consumers with your business and make them feel comfortable doing business with you.

3. Increase customer confidence
Customers can tell a lot about a company from the design of their website. An unorganized, unappealing website is a major turnoff to consumers. On the other hand, a professional looking website lets consumers know your business is serious and dedicated to their needs.

4. Cost effective promotion and marketing
A website is a low-cost, effective way to market your business. Television and magazine ads are great ways to publicize, but are often too expensive and do not always provide enough information. A website does not have a page or time constraint, so there is no rush to get the required information across.
Search engines allow businesses to target a marketing group more effectively than any other advertising strategy. Consumers that utilize search engines know what they are in need of and show a stronger desire in that product or service. Having high ranking search engine results, your business’ web traffic will dramatically increase and provide you with more customers than any other source of marketing.

5. 24 hour global presence
Consumers need information 24 hours a day. The internet is always active, and consumers around the world can look up information and conduct business at their convenience. A website allows a business to always be there for their customers regardless of the time of day.

6. Keep your clients updated
Consumers feel more comfortable doing business with companies of which they are familiar. It is important for a business to keep clients updated with their latest news, services and products. A website is the best way to inform clients of specials or sales that a business is offering. This will help increase a business’ revenue.

7. Improve communication with customers
A website enhances communication between consumers and businesses. A lot of the time consumers are interested in something on a website, but feel awkward or are too lazy to call for more information. Websites that are equipped with email forms allows consumers to ask their question in a moments notice. That is just one feature websites utilize to make communication easy. Other features are message boards, blogs, contact information and other web forms.

8. Keep the edge on competitors
The popularity of the internet and understanding of the value of a website increases every day. Businesses that have a website are already at a huge advantage over their competitors. In addition to having a wider clientele base, their business looks more professional and established. That also goes for the design of the website.

9. Provide convenient support for your customers
24hour phone support is great, but many companies do not have the funding to provide such a service. A website is a way to help support a customer’s needs when phone support is unavailable. Many websites have a frequently asked questions page that answers many customer concerns. Businesses can also provide common lessons and tutorials on their website that will help customers accomplish their goals. If customers still have support issues, a website can allow them to submit their problem via web form which will allow a business to provide an appropriate solution in a timely manner.

10. Improve business to customer relationships
Websites can improve business to customer relationships in more ways than just via communication, support and up to date general information. A website can also inform a user of their project’s status, account information or balance.
The convenience of a website helps increase productivity, performance and speed. Producing a reliable product or completing a particular service in less time than expected always makes a customer satisfied. It takes months to gain a good customer, but seconds to lose one, and it is hard to lose a satisfied customer.

If you are ready to take action to move your business to the next level, click here to order a website today.