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Nairaland Forum / Entertainment / Sports / Forbes Releases Another List Of The Top 10 Most Valuable Athlete Brand (696 Views)
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Forbes Releases Another List Of The Top 10 Most Valuable Athlete Brand by remspotng: 3:21am On Oct 10, 2014 |
Forbes who made a list of the Top 10paid Athletes has compiled a list of the ten most valuable athlete brands and low and behold, King James has passed Tiger Woods. An athlete’s brand value is their endorsement income, less the average endorsement income of top 10 athletes in same the sport. Check out the numbers and the list below: 1. Lebron JamesBrand Value 2014: $37 million Brand Value 2013: $27 million The NBA’s biggest marketing star pulled in a total of $53 million from endorsers like Nike, McDonald’s, Coca-Cola, Upper Deck. 2. Tiger WoodsBrand Value 2014: $36 million Brand Value 2013: $46 million Woods’ earnings took a hit after Electronic Arts announced in 2013 that it would end its relationship with him and his eponymous video game after 14 versions. 3. Roger FedererBrand Value 2014: $32 million Brand Value 2013: $46 million Federer’s endorsement portfolio is filled with long-term deals with blue-chip companies like Nike, Rolex and Credit Suisse and others that collectively pay him more than $40 million annually. 4. Phil MickelsonBrand Value 2014: $29 million Brand Value 2013: $25 million Mickelson picked up valuable sponsor bonuses last year for winning the British Open for the first time and earned more than $40 million from appearances and endorsement partners. Kindly check out the remaining 6 here - http://www.remspot.com.ng/2014/10/forbes-releases-another-list-of-top-10.html |
Re: Forbes Releases Another List Of The Top 10 Most Valuable Athlete Brand by kliq(m): 9:38am On Oct 10, 2014 |
Complete list: 1. Lebron James Brand Value 2014: $37 million Brand Value 2013: $27 million The NBA’s biggest marketing star pulled in a total of $53 million from endorsers like Nike, McDonald’s, Coca-Cola, Upper Deck. 2. Tiger Woods Brand Value 2014: $36 million Brand Value 2013: $46 million Woods’ earnings took a hit after Electronic Arts announced in 2013 that it would end its relationship with him and his eponymous video game after 14 versions. 3. Roger Federer Brand Value 2014: $32 million Brand Value 2013: $46 million Federer’s endorsement portfolio is filled with long-term deals with blue-chip companies like Nike, Rolex and Credit Suisse and others that collectively pay him more than $40 million annually. 4. Phil Mickelson Brand Value 2014: $29 million Brand Value 2013: $25 million Mickelson picked up valuable sponsor bonuses last year for winning the British Open for the first time and earned more than $40 million from appearances and endorsement partners. 5. Mahendra Singh Dhoni Brand Value 2014: $20 million Brand Value 2013: $21 million Dhoni signed bat sponsorship deals with Spartan Sports and Amity University in late 2013, reportedly worth a combined $4 million annually, up from the $1 million Reebok was paying previously. 6. Usain Bolt Brand Value 2014: $19 million Brand Value 2013: $20 million Puma locked up the world’s fastest man in 2013 with a contract extension through 2016 with a value approaching $10 million a year. 7. Cristiano Ronaldo Brand Value 2014: $17 million Brand Value 2013: $13 million The Portugal and Real Madrid star was voted the sport’s most valuable player in the world in 2013 for the second time in his career, and earned $28 million from endorsements over the past year. 8. Kobe Bryant Brand Value 2014: $15 million Brand Value 2013: $19 million Bryant’s deals with the likes of Turkish Air, Lenovo, Hublot, Nike and Panini for merchandise are worth $30 million annually. 9. Lionel Messi Brand Value 2014: $12 million Brand Value 2013: $13 million Messi’s sponsors enabled Barcelona’s most prolific goal scorer to earn $23 million from endorsements over the past year with Adidas launching his signature shoe last year, and Turkish Airlines pairing him with NBA superstar Kobe Bryant. 10. Rafael Nadal Brand Value 2014: $10 million Brand Value 2013: not listed Nadal’s two Grand Slams (French Open, U.S. Open) last year and top year-end ranking kicked in bonuses from sponsors in addition to the $14.5 million in prize money he earned for the 12 months ending in June. Source: Forbes Not sure of this list is accurate though. |
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