[color=#990000]5 STRAIGHTFORWARD TIPS FOR IMPROVING WEBSITE CONTENT[/col[/b]or]

[b]E-COMMERCE, EMAIL MARKETING, SEO, SME, WEBSITE

Content is said to be everything because people connect more with high-quality content than thin content or marketing fluff. Content writing can sometimes be terrifying. If you’re having difficulties deciding on how much content you need, or how frequently you should bring up keywords, you’re not alone. Here are some straightforward guidelines to set you on the right path:

1. Write persuasive website content

Google Webmaster Guidelines suggest that you should make your content persuasive. But what does that really mean? It means don’t just write the kind of content everyone else writes, write stuff worth reading. Create content that’s useful to people that will visit your site. A good example is an article that talks about the history of a topic, or an interesting side-note that the general public might not know about. How about step-by-step instructions? Another way you can create compelling content is by posting things that are newsworthy

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2. Write unique content

If you want people to listen to what you have to say (and come back for more), write from different angle. Write on subjects you know well and try and take some risks, your pages need to be unique. Many eCommerce sites copy product descriptions or paragraphs from other websites. Such sites may be penalize by Search engines for using duplicate content. Search engines evaluate content down to the sentence, so make sure that each sentence you publish is your own. Stick to what you know.

3. Use your keywords

02-website-content-analysis 5 Straightforward Tips For Improving Website Content 02 website content analysisKeyword is a word in a text document that is used in an index to best describe the contents of the document. It’s usually a significant or descriptive word. Keywords are intended to act as shortcuts that sum up an entire page. Make sure you remember to sprinkle keywords throughout your site’s content. The general rule is to include one or two keywords per 100 words of content.

4. Write the right amount

Publishing the right amount of content on a regular basis is very important as an online marketer. The amount of content may differ from company to company but a general rule is that you need to be consistent. Typically a page needs 300-700 words. It can be difficult to write that much in one sitting, but you can always split it up and publish a little at a time. You can create a simple content outline and break it down into blocks, this makes your pages easier to read (and easier for you to write).

5. Avoid spam email

Guess this is self-explanatory. Search engines might penalize site whose content uses broken English, too many keywords, or contains duplicate content. Google in particular watches for “spammy” content – they have a whole team of people that is constantly on the lookout for sites that fall in this category. If you want to be rated high, you have to work hard.