African technology is in an exciting and vibrant phase with many talented developers and an unprecedented access to global markets.

However, this is not a situation unique to Africa. App development has exploded all across the world. What this means for African developers and entrepreneurs is that they are not only competing for the same global market but also facing stiffer competition for their local markets.

To be able to compete in this new world – to be able to survive – African developers and entrepreneurs will need to understand and adapt to this reality.

'African Apps in a Global Marketplace' is a useful read for African app developers or anyone interested in the state of the African app industry. It presents the reader with the points to consider in taking their app from a simple and fun idea into a product that can be successful globally. From conceptualisation to design, funding and marketing. Most importantly, it informs on how African apps can stand out in the crowded global marketplace.

Link - http://issuu.com/weareasilia/docs/african_apps_in_a_global_marketplace