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Nairaland Forum / Nairaland / General / Politics / 2015: CNN Rejects Political Adverts From Nigeria (1627 Views)
Parties Spend N4.9bn On Political Adverts / 2015: CNN Rejects Political Adverts From Nigeria / 2015: CNN Rejects Political Adverts From Nigeria (2) (3) (4)
2015: CNN Rejects Political Adverts From Nigeria by koolg: 10:11am On Nov 11, 2014 |
Source: http://www.thecable.ng/2015-cnn-rejects-political-adverts-nigeria The penchant of Nigerians for lavish publicity in foreign media has met a stonewall in CNN which has been rejecting political advertisement. With the 2015 elections drawing close, several politicians are shocked that the American international cable channel, which is one of the favourites in Nigeria, has been turning down commercials with overt political messages. CNN adverts are among the most expensive in the world ─ the network charges up to N5m for a 30-second spot at prime time ─ but many Nigerian companies and politicians typically value the prestige above the economic cost. This has also created a bandwagon effect, with many falling over each other to get on the international media. It is estimated that Nigerian companies and various state governments spend billions of naira every year advertising in foreign media, notably The Economist, Financial Times of London, CNN International and Super Sports. “We approached CNN agents in Nigeria to place some adverts for our principal. We sent the creatives to them as requested and they returned them, saying they do not run commercials that are intended to campaign for votes. We could not believe it,” a consultant to a presidential aspirant told TheCable. Another, who is working for a state governor seeking re-election, said he had a similar experience. But an official of CNN told TheCable that it was a general rule not to accept certain advertisements and there was no discrimination against Nigerian politicians. Ashley Hogan-Gancarz, the account manager of CNN International, informed TheCable: “CNN International never accepted political or religious advertising. This is due to Ofcom regulations. “If you want to promote investment opportunities, etc. that would be fine but nothing to do with politics or the 2015 election.” Ofcom is the regulator of the broadcast industry in the UK, from where CNN International oversees its African operations. CNN’s rejection of 2015-related adverts is expected to benefit local media in Nigeria. Part of the advertising budget is now expected to be spent locally. Follow us on twitter @thecableng Copyright 2014 Source: http://www.thecable.ng/2015-cnn-rejects-political-adverts-nigeria |
Re: 2015: CNN Rejects Political Adverts From Nigeria by Nobody: 10:16am On Nov 11, 2014 |
Great |
Re: 2015: CNN Rejects Political Adverts From Nigeria by Nobody: 10:20am On Nov 11, 2014 |
why CNN why not go to local news channels and pay them. . they have been advertising political campaigns since the invention of TV 1 Like |
Re: 2015: CNN Rejects Political Adverts From Nigeria by donmalcolm21(m): 10:20am On Nov 11, 2014 |
CNN know that a lot of these politicians are rogues. |
Re: 2015: CNN Rejects Political Adverts From Nigeria by destante(f): 10:26am On Nov 11, 2014 |
how much political adverts do we get from other countries on CNN? Nigerian politicians are just irresponsibly lavish. Most of the common men on the streets don't even watch the channel. By the way, 5million for thirty seconds. I used to think CNN would charge more. 2 Likes |
Re: 2015: CNN Rejects Political Adverts From Nigeria by Nobody: 10:50am On Nov 11, 2014 |
Good move |
Re: 2015: CNN Rejects Political Adverts From Nigeria by GuyFawkes: 10:59am On Nov 11, 2014 |
Spend the money on adverts on local TV and Radio jingles, you don't need CNN to reach the masses. As stated its obviously for the prestige instead of trying to reach the general populace. 1 Like |
Re: 2015: CNN Rejects Political Adverts From Nigeria by hardywaltz(m): 10:59am On Nov 11, 2014 |
That's why I love CNN let those saTANist stick to NTA & AIT. |
Re: 2015: CNN Rejects Political Adverts From Nigeria by Happywoman(f): 11:12am On Nov 11, 2014 |
Goooood! |
Re: 2015: CNN Rejects Political Adverts From Nigeria by lilprinze: 11:21am On Nov 11, 2014 |
is it by force that they must do their advertisement on CNN when their are a lots of local channels who would not even charge up to that of CNN and even do a better advertisement . |
Re: 2015: CNN Rejects Political Adverts From Nigeria by OrlandoOwoh(m): 11:23am On Nov 11, 2014 |
I love this. They should keep their deceit in NTA and AIT. |
Re: 2015: CNN Rejects Political Adverts From Nigeria by IfyAwazie(f): 12:03pm On Nov 11, 2014 |
They don't want to catch political Ebola through d adverts. |
Re: 2015: CNN Rejects Political Adverts From Nigeria by Nobody: 12:25pm On Nov 11, 2014 |
hardywaltz: |
Re: 2015: CNN Rejects Political Adverts From Nigeria by Nobody: 12:52pm On Nov 11, 2014 |
Thumbs up to CNN, let them use local media. |
Re: 2015: CNN Rejects Political Adverts From Nigeria by tpiar: 2:32am On Mar 03, 2016 |
Nigeria is rich when necessary. |
Re: 2015: CNN Rejects Political Adverts From Nigeria by chriskosherbal(m): 5:40am On Mar 03, 2016 |
CNN |
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