Your headline is a promise to readers. Its job is to clearly explains the benefit you’ll deliver to your reader in exchange for their precious time. Tending to be made before being fulfilled. Turn it around the other way and you have the benefit of expressly fulfilling the compelling promise you made with the headline, which ultimately helps to keep your content crisp and well-structured. A poorly-crafted headline allows good deeds to go unnoticed.

Great headlines are constructed in certain time and in ways that can be adapted into different contexts and re-used over again.

Do Keywords in Post Titles Really Matter?
You know it’s a big battle when it comes to the blogging community. Search engine optimization camp says keywords are the most important aspect of a blog post title. How will you want to rank high in the search results and get clicks to your website/blogs if the right keywords are missing from your title? You’ve got the purist “write for humans” camp, who collectively scoff at the notion of keyword research for headline writing. Doing keyword research can be hard at times especially if you're a newbie.

There's no way to know the exact words that a large group of people would use when thinking about a certain topic without search engine. If you’re writing any type of headline, you should be doing search engine keyword research. Because any great headline should speak in the language of the audience.

Google and other search engines want to reflect what’s important to people. That’s why they use links and anchor text as one of the primary determinations of relevancy.

When you speak the language of the audience, you attract more readers and that's where keywords matters. More relevant search traffic to you. Now let’s look at one of the most effective headline types in the world — the “how to” .

Write Magnetic Headlines to Reach your Targeted Audience >>http://trendymediablog.com/2014/11/how-to-write-magnetic-headlines/