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Notice How Orijin Is Gradually Putting Other Beer Brands Out Of Business - Food - Nairaland

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Notice How Orijin Is Gradually Putting Other Beer Brands Out Of Business by Nobody: 9:46pm On Jan 01, 2015
The bars, clubs, the street is poping ORIJIN.

How it all Began
www.nairaland.com/attachments/1635264_orijin_portrait_new_jpeg3bc38823142f9b07b0483cb31ea0ac9a

Orijin entered the market barely a year ago in a low key, but within a short period it has punctured the market share of existing brands in the bitter market like Alomo, Osomo and Ogidiga.

At one of the early events in Port-Harcourt organised to introduce it to consumers, the company's former Managing Director, Mr. Seni Adetu, under whom the product was developed, said Orijin was a drink that would appeal to the modern African who wanted to enjoy the best things of life while still holding on to their African roots. "Guinness Nigeria has a tradition of continuously delivering great brands to our consumers and Orijin is a quality brand that will not only bring excitement to consumers but also give them the opportunity to connect with their heritage. It is a vibrant yet rooted brand - a celebration of modern African culture which embodies all that is alive and exciting in Africa today. With a refreshingly unique taste, Orijin is the flavoured alcoholic drink our consumers deserve," Adetu stated.

Prior to the launch, various African drums were placed across Port Harcourt and different cultural troops entertained crowds at the 'place of the drums'. The cultural troops were at their best as they displayed fascinating dance steps which enchanted the expectant crowd.


With its vast distribution channel, Guinness has in a short term, taken Orijin just about everywhere and has also succeeded in winning reasonable population of converts who turned themselves into advocates for the brand. In Lagos for instance, people have been seen buying cartons of the drink and using same for special occasions.

http://m.allafrica.com/stories/201412291182.html/
Re: Notice How Orijin Is Gradually Putting Other Beer Brands Out Of Business by holatin(m): 9:57pm On Jan 01, 2015
d alcoholic or non alcoholic orijin
Re: Notice How Orijin Is Gradually Putting Other Beer Brands Out Of Business by Aderupoko2: 9:59pm On Jan 01, 2015
True, I love that drink die.
Re: Notice How Orijin Is Gradually Putting Other Beer Brands Out Of Business by youngsahito(m): 10:25pm On Jan 01, 2015
Abeg mama shade, give me 3 bottle of origin n.1 plate of pepper soup n dis my gal 1 malt and 1 plate of pepper soup...#no shaking
Re: Notice How Orijin Is Gradually Putting Other Beer Brands Out Of Business by rawpadgin(m): 10:41pm On Jan 01, 2015
if its being sold for 200 naira, every other beer will go extinct
Re: Notice How Orijin Is Gradually Putting Other Beer Brands Out Of Business by missdebs(f): 12:33am On Jan 02, 2015
e fun wa l'orijin onike o, emi fe sokale...dat qdot guy really knws hw to market drinks

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