1. Remember that the audience is hearing the speech, not reading the speech. When you write a campaign speech, it's very important to keep in mind that how you write for listeners is going to be much different from how you would write for readers. You need to keep your words, phrases and sentences simpler, and read it aloud to see how it sounds, as people will only hear it once and not be able to go back and read it again.

2. Outline your campaign speech before writing it. A campaign speech is like all other writing in that it requires a beginning, middle
and end. Outlining your thoughts first will help you stay on track as you write the speech and stick to an essay- like format.

3. Consider your audience. Before you step up to the podium and start speaking, think about the audience you are addressing when you write your speech. Will the audience be predominantly male, female or a mix? What is the age group? Also, think about the area in which you are speaking, predominant religion and racial background.

4. Make your point strong and fast. Open your campaign speech with your theme, whether you are talking about social change, community growth or the economy, it's best to let your audience know right away what you are addressing. They can get on board with you quicker and follow the speech much more
easily if they know why you are there.

5. Support your thesis. Following your introduction, write the body of the campaign speech in such a manner that you offer facts that support what you are trying to say. Voters want to know why they should listen to you and if you know what you are telling them is valid.

6. Leave them thinking. Just as important to the campaign speech as the introduction is the conclusion. It's the last chance you will have to leave an impression, so make sure you write a strong ending to the speech that summarizes what you have said.

7. Go straight to the point. Adding a short biography about yourself won't help; it would only bore the people more. The audience wants a speech that is brief but concise; talk about your platform, what you will do, and how you will do it. Don't do too much formalities.