Commanding tens of thousands of pounds for advertising and with a combined reach of 20 million, these are the four power couples taking the internet by storm.
The names Zoella Sugg and Alfie Deyes, Tanya Burr and Jim Chapman, Niomi Smart and Marcus Butler and The Saccone-Jolys may not necessarily be familiar, but their faces are watched by hundreds of thousands of people on a daily basis.
From music and films, books and TV, and fashion and beauty, these are Britain's most influential vloggers - video bloggers - who have turned their YouTube hobby into a multi-million pound money-making machine.
A simple online mention in one of their pieces can result in a sell-out product for brands, which are keen to work with the vloggers, who can command between £20,000 to £50,000 for a five-minute video.

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